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The Cresta Awards’ Lewis Blackwell recently spoke with David Lubars, Chief Creative Officer at BBDO Worldwide about awards shows, managing creative teams working from home, and more. As a multiple ‘Network of the Year’ winner, in many creative awards including Cresta, what does retaining that title in our 2020 awards mean to the network? How do you maintain and develop the standard across so many offices and cultures?
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Imagine rebuilding your business every few years. Imagine deliberately moving the focus away from what you are known for and successful with, so as to place the big bet on the new. Ceaseless reinvention is what being creative is all about, isn’t it? And yet creative industries are often highly conventional in sticking to what they think they know best.
As a copywriter, partner, and the Global Executive Chair at Forsman & Bodenfors, Anna Qvennerstedt has been an important part of the agency for 15 years and a vital player in building its worldwide creative reputation. Last year, MDC Partners folded KBS into F&B to form a new global creative offering. From its original base in Gothenburg, F&B’s network now embraces New York, London, Toronto, Montreal, Stockholm, Singapore, and Shanghai.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
