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As the crisp autumn air settles in and jack-o'-lanterns light up porches across the country, we marketers face a different kind of horror: the specter of attribution that looms over our brand marketing programs. It's the skeleton in our closet. The vampire sucking the life out of our creative endeavors. The zombie idea that just won't die… …The notion that brand marketing is mere "arts and crafts" because it's difficult to measure.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
