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In the bustling world of business, your brand is more than just a name — it serves as your beacon in a crowded market and a crucial asset in defining your identity. You may have proudly stamped your business name on ASIC’s official register, however, do you really have the exclusive rights to your own brand? Let’s delve into why a mere business name registration might not be enough to keep copycats at bay.
This month IP Australia will replace its trade mark goods and services “picklist” with the Madrid Goods and Services list, which is used by the World Intellectual Property Organization (WIPO) for international trade mark applications filed under the Madrid Protocol. What is the Madrid Protocol? The Madrid Protocol is an international treaty which allows you to file a “scatter gun” of trade mark applications in different countries through one online form.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
