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Articles by Limor Goldhaber
Why you should be analyzing your marketing campaigns with Python
Like most young kids one of my favorite birthday games was the piñata. I would eagerly await my turn, crack the biggest smile as I was blindfolded, step up with bat in hand, and swing wildly to break open a side and set free all of the beautiful candy stored within. Obviously trying to hit your target while blindfolded proves to be an almost impossible task, which is incredibly frustrating given the fact that you know for certain there’s something hidden in that piñata.
A growth marketer guide to designing A/B tests using python
A growth marketer guide to designing A/B tests using python By Limor Goldhaber — 13 min read Over the course of my 7 years at Waze I’ve worked on a wide variety of products and features, from the Waze app (which has over 130 million users worldwide) to Waze Carpool when it first launched. “How can a beginner data scientist like me gain experience?” By Daniel Bourke — 9 min read Manuela emailed me the other day asking the question “How can a beginner data scientist like me gain experience?”.
A growth marketer guide to designing A/B tests using python
3 essential steps to follow to increase the impact of your experiments Over the course of my 7 years at Waze I’ve worked on a wide variety of products and features, from the Waze app (which has over 130 million users worldwide) to Waze Carpool when it first launched. Working across multiple domains in marketing, I saw firsthand just how much it can impact user engagement. It inspired me to dig deeper into the world of performance and growth.
October’s Top 10 Must-Reads for every Growth Marketer- Part 3 – Startup Grind
This list was originally posted on the growth marketing weekly digest that I share with my private email list. To get the full list of must-read articles every week click here. A must-read to any growth marketer. In this article, Brian Balfour (former VP Growth @HubSpot), talks about the growing trend of the professional marketing community to look for quick shortcuts to growth. This done through hacks, tactics, tips and more.
10 must-read articles for every growth marketer [week of Oct.10 ‘16]
10 must-read articles for every growth marketer [week of Oct.10 ‘16] This list was originally posted on the growth marketing weekly digest that I share with my private email list. To get the full list of must-read articles every week click here. Good article for startups and companies that are just starting to build their growth strategy. In this article, Ryan Metzger, Growth Marketer at Madrona Venture Group, shares his recommendations for a few important growth lessons and best practices.
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