Articles by Lindsay Wright
From a depressing prognosis to finding a cure - my Hep C story
New Plymouth’s Lindsay Wright could not figure out how he had caught Hepatitis C when he was diagnosed in 2010.VANESSA LAURIE / TARANAKI DAILY NEWS World Hepatitis Day is observed annually on July 28 to raise global awareness about viral hepatitis. New Plymouth man Lindsay Wright writes of his 2010 diagnosis. It fell into the letterbox, a neatly folded and gummed envelope with my doctor’s stamp on it, just another innocuous envelope.
Better Buying’s Latest Report: Do We Need a Regional Rethink for Purchasing Practices?
by Lindsay Wright, Director, Affiliate and Partner Communications This year’s Better Buying Purchasing Practices Index (BBPPI) collected data from suppliers in the 12 months leading up to April 2025, the latter part of which coincided with the introduction of the U.S. trade tariffs. The findings reveal notable variations in how suppliers are experiencing purchasing practices across the value chain, portraying uneven progress on responsible purchasing on the part of global brands and retailers.
Tariffs, Turbulence, and Responsible Purchasing: Are Trade Wars More of an Opportunity Than a Threat?
by Lindsay Wright, Cascale director, affiliate and partner communications The Blessing in Disguise (BiD) Hypothesis encourages us to see challenges as opportunities in disguise and reframe perceived threats as chances for growth, innovation, transformation, and change.
Navigating Halloween with kids through chocolate, conversation and Jesus
Halloween doesn’t have to be about fear or darkness, Lindsay Wright has found that chocolate slabs and Bible verses can spark meaningful chats with kids Source: Photo by Photo By: Kaboompics.com at www.pexels.com Halloween has never really been a ‘thing’ in my life. We never made a fuss of it whilst I was growing up, the day generally just passed us by, except one particular year where my dad decided to hang apples off strings which we had to eat whilst blindfolded.
How Cascale, Fair Wear and SLCP Activate Human Rights Due Diligence at the Annual Meeting 2025
Cascale, Fair Wear, SLCP will dive deeper on creating impactful human rights due diligence at the Annual Meeting 2025. by Lindsay Wright NORTHAMPTON, MA / ACCESS Newswire / September 5, 2025 / Cascale's Annual Member Meeting, "A Movement for All," takes place in Hong Kong September 15 to 17. The event will address how we, as an industry, can collectively address and solve two of the most critical challenges facing our industry today: Combating Climate Change and Supporting Decent Work For All.
How Cascale, Fair Wear and SLCP Activate Human Rights Due Diligence at the Annual Meeting 2025
by Lindsay Wright Cascale’s Annual Member Meeting, “A Movement for All,” takes place in Hong Kong September 15 to 17. The event will address how we, as an industry, can collectively address and solve two of the most critical challenges facing our industry today: Combating Climate Change and Supporting Decent Work For All. It’s an outsized challenge but a shared commitment.
In Silico Study of the Early Stages of Aggregation of β‐Sheet Forming Antimicrobial Peptide GL13K
Introduction In the past decade, antimicrobial resistance (AMR), or a lack of response to traditional antibiotics, has been on the rise. In response, major health organizations such as the World Health Organization (WHO) have declared it one of the top ten threats to global health.1 At the same time, the drug delivery industry has been slow to deliver new antibiotics, especially ones with new mechanisms of action, or ones to which the build-up of AMR is expected to be comparatively slow.
In Silico Study of the Early Stages of Aggregation of β-Sheet Forming Antimicrobial Peptide GL13K
Abstract Antimicrobial peptides (AMPs) are of growing interest as potential candidates for antibiotics to which antimicrobial resistance increases slowly. In this article, we perform the first in silico study of the synthetic β sheet-forming AMP GL13K. Through atomistic simulations of single and multi-peptide systems under different charge conditions, we are able to shine a light on the short timescales of early aggregation.
Sipping Stardom: Exploring the Best Celebrity Alcohol Companies
In recent years, a growing number of celebrities have expanded their entrepreneurial ventures beyond the realms of film, music, and sports to delve into the world of spirits and beverages. These enterprising stars have capitalized on their fame and personal tastes to create unique and successful alcohol brands. From tequila to whiskey and everything in between, here’s a look at some of the best celebrity alcohol companies that have made a significant mark in the industry.
‘Over to God!’: how to decrease the stress of secondary school choices
Lindsay Wright found the process of deciding the next school was becoming taxing until she heard some wise words from her father-in-law Image: John Schnobrich on unsplash All the school pick up chat at the moment is about secondary school applications. With the deadline for submission looming it is building up and up. Some parents have already submitted whilst others are adding it onto their long to do list and everyone is finding the whole process rather stressful.
National treasures
Because steel and iron outlast raupō and rimu, and the written word is considered to be more reliable than oral history, some rural museums become collections of old agricultural machinery in various states of decrepitude. But Pātea, the town in South Taranaki where the eponymous river reaches the sea, has a treasure trove of artefacts that may reach all the way back to Hawaiki.
30 ways Christian parents can love themselves better
Jesus answered, “The most important is, ‘Hear, O Israel: The Lord our God, the Lord is one.
Ray White Solo Tasman Yacht Challenge - Four Septuagenarians mid-Tasman
Ray White Solo Tasman Yacht Challenge - Four Septuagenarians mid-Tasman by Lindsay Wright 15 Apr 17:15 PDT Four septuagenarians, six previous finishers, and two brothers feature in this 14th Solo Trans-Tasman Yacht race. Malcolm Dickson remains at the front of the fleet with Sarau and has enjoyed a couple of lovely evenings mid-Tasman. This is Malcolm's third Tasman race and his second in his self-designed and built 50' yacht.
Ray White Solo Tasman Yacht Challenge - Solo Tasman fleet battles on for Australia
Please select your home edition Edition Ray White Solo Tasman Yacht Challenge - Solo Tasman fleet battles on for Australia by Lindsay Wright 12 Apr 20:27 PDT The Ray White Solo Tasman yacht fleet have been battling headwinds up to 45 knots for the last three days but, as has happened so often before in the 54 year history of the event, two dissimilar boats have pulled out to an early lead.
Ray White Solo Tasman Yacht Challenge - Singlehanders set out to tackle Tasman
Ray White Solo Tasman Yacht Challenge - Singlehanders set out to tackle Tasman by Lindsay Wright 10 Apr 04:30 PDT Early in the afternoon of Easter Sunday, a fleet of yachts started their pre race maneuvers in Port Taranaki. They are the nine entrants in the Ray White Solo Tasman Yacht Challenge, the 1250nm singlehanded race from New Plymouth to Southport in Queensland.
Digging In - Excavating and Drainage
Reprinted with permission from ACP Media, NZ Lifestyle Block It can take a bit of digging to get the water where you want it on your property. An expert drainage operator shares some techniques on what it takes to make surface water go away. It wasn’t a good day to visit a drain layer on the job. Shayne Bunn’s 16 tonne Hitachi digger sat idle.
Brands in the age of condolence: Part 3
As Benjamin Franklin allegedly said: nothing is certain except death and taxes. The death of Her Majesty the Queen may have been an unsavoury topic to discuss, but at 96 and increasingly frail, it is surprising that so many companies appear to have been caught off guard by the news. And none more so than Centre Parcs, which proudly declares ‘this is family togetherness’ on its website while encouraging visitors to book early.
F is for follow-up call
The A to Z of media relations Supported by Unicepta F is for Follow up Call Imagine receiving a piece of unwanted mail. And then receiving a phone call to check you had received that unwanted mail. Yes, we’re talking about the follow up call: ‘I’m just ringing to check that you received the press release.’ Of course, not every press release is viewed as unwanted mail. But a fair few might be.
Category: Strategic Comms Awards
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Telford Homes: sustainability built on strong foundations
The oft cited United Nations Sustainable Development Goals are designed to be a ‘blueprint to achieve a better and more sustainable future for all’. It is therefore important for sustainability to be an essential part of a corporate’s ability to adapt to the sustainable challenges in a changing world. The prestige of winning the Best Sustainability Report at the inaugural Strategic Comms Awards is clear evidence of so many sustainable indicators instigated by a corporate.
E is for Embargo
The A to Z of media relations Supported by Unicepta Embargo Noun An embargoed press release is an announcement that is shared with journalists ahead of a specified time or date when it can be published. This affords them sufficient time to prepare and research their articles. They can be used when the subject matter is time sensitive, such as a stock market announcement, the delivery of a speech or the launch of a new product. Embargos are not, however, legally binding.
Adding ESG fizz to Britvic
Britvic won the Best Integration of ESG into an Annual Report at the Strategic Comms Awards thanks, in part, to the company taking the opportunity to create a tailored annual report in 2020 that communicated its ESG story in a more compelling way. ‘Our new business strategy, combined with new regulatory requirements, was the perfect opportunity to tell the Britvic story in a more engaging way,’ explains the company’s director of sustainable business Sarah Webster.
Historical Maritime Park and Museum
Two decades later the Historical Park Society had an ageing membership and the maritime park was in a parlous financial situation — it badly needed new skills and energy. In fact, the whole operation was heading downhill at a rate of knots until a member invited Colin and Gloria James to the 2008 annual general meeting, after which the park turned a corner. The Jameses had been running a tool shop in Paeroa and introduced management skills and entrepreneurship to the foundering park.
bp targets transparency to offer clear picture on diversity and inclusion
The new ethical standard for many corporates is that of diversity, equity and inclusion (DEI). In its 2020 annual report bp set a high standard, resulting in the inaugural award for Best Approach to Diversity & Inclusion at the Strategic Comms Awards. The commitment to DEI saw bp create a standalone diversity and inclusion report to not only highlight, but also address, the issue.
D is for denial
The A to Z of media relations Supported by Unicepta Denial Noun In the main, most PRs do not tend to deny stories even if they are wrong, preferring instead to hide behind the ‘no comment’ excuse. They do so because it is a safer strategy. PRs who constantly deny incorrect stories find themselves in a hole when the journalist finally calls with a real, live scoop. What do they say?
D is for deadlines
The A to Z of media relations Supported by Unicepta Deadline Noun Deadlines Ah, the bane of journalists’ lives. We live by them, so it’s only fair that PRs should live by them too. A deadline represents the latest time that a journalist can file their story. With online journalism, the deadline can be incredibly tight but for feature writers on weeklies or monthly publications, there will be a longer time scale.
Legal & General up to the task on climate change
With a stated purpose to improve lives through inclusive capitalism, financial services giant Legal & General (L&G) recognised that addressing climate change is the next step in delivering on that promise. L&G’s 2020 Climate Report did that so successfully it won the Most Effective Alignment with Task Force on Climate-Related Financial Disclosures (TCFD) category at the inaugural Strategic Comms Awards.
Anglian Water conveys its purpose story through its annual report
Anglian Water structured its annual report around its seven key stakeholder groups Anglian Water achieved the feat of winning two awards at the inaugural Strategic Comms Awards, showing how its annual report was the best, while presenting purpose as a business driver To win one award a is an achievement, to win two is deeply impressive. But this is the accomplishment of Anglian Water, picking up two gongs: the best annual report and best use of purpose as a business driver.
C is for contact details
The A to Z of Media Relations Supported by Unicepta Contact details Cobuild When a well-known journalist finally got hold of the press officer at a respected organisation after hours of trying, he asked (not unreasonably) why the team’s phone numbers were not on its website. Ah, said the press officer, everybody who needs our numbers already has them. It’s logical, but it’s also illogical. The journalist in question had been assigned an unfamiliar beat to cover a colleague’s absence.
B is for briefing
The A to Z of media relations Supported by Unicepta Briefing Variable noun Simply what it says on the can. A briefing should offer a journalist, either on a one-to-one basis or, if unavoidable, in a press conference, information that adds to their knowledge of the subject in question. A briefing should not simply repeat the details of a press release, but instead should add context and colour.
A is for Accenture
The A to Z of media relations Supported by Unicepta Accenture Tips from our media relations team of the year Professional services group Accenture picked up the 2021 CorpComms Award for Best in-house team: media relations, so it seemed only appropriate that in our new A to Z of media relations initiative, supported by Unicepta, we asked corporate communications lead Andy Rowlands for the secret to its success. Here are his five tips for what makes a great media relations team.
A is for approval
The A to Z of media relations Supported by Unicepta Approval Unaccountable noun (?) By this, I mean copy approval. Do PRs have the right to see an article before it is published? The short answer is no. Journalists are not employed to make PRs happy. They are employed to accurately report the facts of a story. If they perform their task well the piece should have a neutral tone, regardless of the underlying story. Most journalists will not share their work before publication.
A is for availability
The A to Z of media relations Supported by Unicepta Availability Noun: the quality or condition of being available Why do so many PRs send out a press release but subsequently are too busy in meetings to respond to queries about its contents? I appreciate that the press release may be just one aspect of a working day, but if you are not going to be available to answer questions, why include your contact details? Would it not be better to brief a colleague to take the ‘inevitable’ calls?
Best in-house team: corporate communications
Winner 2021 Her Majesty's Prison and Probation Service Like so many other corporate communications departments, the team at Her Majesty’s Prison and Probation Service (HMPPS) spent 2020 focused on Covid. They played a major role in educating prisoners and keeping them safe: Covid deaths in British prisons were 90 per cent below the projections suggested by Public Health England.
Best in-house team: media relations
Winner 2021 Accenture There are just five people in Accenture UK’s media relations team but, despite navigating the professional services business through some of the biggest changes in recent history and working remotely, in March 2021, the quintet, and its agencies, achieved a record 160 pieces of coverage. From the outset, the team prioritised human connections to keep their spirits up and a sense of togetherness during lockdown.
Best in-house team: internal communications
Winner 2021 Guy's and St Thomas' NHS Foundation Trust Internal communications has been at the heart of the pandemic response at Guy’s and St Thomas’ NHS Foundation Trust since the outset. Its focus was on regular and honest communications with around 22,700 colleagues, keeping them fully informed, promoting health and wellbeing and thanking them for their efforts.
Best diversity and inclusion initiative
Winner 2021 Calling Time on Racism Greene King In June, Greene King unveiled Calling Time on Racism, a plan setting out four long-term commitments to drive cultural change in the way that the pub operator recruits and develops its people and to ensure that its venues are welcoming to all.
Most creative use of content
Winner 2021 A shave too close Lloyds Banking Group Agency: Grayling When consumer research revealed that 85 per cent of men were confident that they could spot a scam (against 78 per cent of women) but that one in three Brits were unsure whether they had shared information on social media, Lloyds Bank elected to find a new creative way to raise awareness of male over-confidence as part of its commitment to fighting fraud.
Best employee engagement initiative
Winner 2021 Flu campaign The Royal Marsden NHS Foundation Trust Every year, the Royal Marsden NHS Foundation Trust offers the seasonal flu vaccination to all staff to protect themselves, their families and friends and, crucially, their patients. As a world-leading cancer centre, this is particularly important as patients are often immuno-suppressed and vulnerable to viruses like the flu, which can prove fatal.
Best external event
Winner 2021 A night on the cobbles Airbnb Agency: Hope & Glory With the looming Staycation Summer of 2021, Airbnb wanted to create a UK-based campaign, targeted at families, that would bring to life the unique range of properties that were only available on its platform. But, as agency Hope & Glory saw it, the campaign was also about driving traffic to Airbnb’s site at a crucial point for its business and to boost interest in domestic breaks.
Best social media campaign
Winner 2021 21 Days Green Cola UK Agency: One Fifty Consultancy Back in 1960, cosmetic surgeon Maxwell Maltz published a self-help book proclaiming that it takes 21 days to form a habit. But it also widely believed that it takes 21 days to break one. Green Cola is an independent British brand currently setting new standards in the soft drinks industry by ditching sugar, phosphoric acid, preservatives and artificial sweetener aspartame without compromising on taste.
Best media relations campaign
Winner 2021 Shop Small: We’re open American Express Agency: Hope & Glory American Express has a history of supporting small businesses, through its Shop Small initiative and through Small Business Saturday, of which it is a founding and principal supporter. As part of the Shop Small initiative, card members are offered £5 credit for every £10 that they spend in a registered small business during December, providing an incentive for them to seek out local shops.
Most meaningful use of the SDGs
FTSE 250-listed IP Group is a leading intellectual property commercialisation company, which focuses on evolving great ideas, especially from its partner universities, into world-changing businesses, with a special interest in life sciences, cleantech and technology. It has pioneered a unique approach to developing these ideas by providing access to business building expertise, capital, networks, recruitment and other support.
Best online annual report
We connect for good BT Group Agency: Emperor BT’s new corporate purpose We connect for good came to the fore during the global pandemic, when its customers relied on the company to keep businesses running and families and friends connected. But the launch of the purpose was not the only change to the business, as it also refreshed its strategy and set out a new 2030 ambition.
Best annual report - FTSE 250 organisation
Best annual report - FTSE 250 organisation Howdens Agency: Emperor Howdens is the UK’s leading trade kitchen supplier, offering thousands of kitchen options, joinery and hardware products. It is a leading component of the FTSE 250, with a market capitalisation approaching FTSE 100 levels, and was built on the principle that a business should be worthy of all stakeholders. In other words, if its customers do well then its business will do well.
Irish Distillers’ Virtual Christmas Choir
Virtual Christmas Choir Irish Distillers Winner: Editor's Award CovidComms Awards Ireland More than 600 people work at Irish Distillers, where the prevailing culture means that they all feel part of a family united in their passion for whiskey. In March 2020, 40 per cent of the workforce moved to remote working, ten per cent were furloughed while the balance continued to work on production sites, where they were classed as essential workers.
Connected through Covid
Connected through Covid Three Ireland Agency: Drury Winner: Best embodiment of corporate purpose CovidComms Awards Ireland Three Ireland strives to provide its customers with a better-connected life through meaningful products, best-in-class service and a connected network experience.
Reckitt has embarked on a transformational journey
Reckitt is changing. The consumer goods business has just unveiled a new brand identity, corporate purpose, supported by a fight and a compass, a corporate philanthropic strategy and an ambition that were all prompted by one simple question. Why does this business exist? It was posed by Laxman Narasimhan following his appointment as chief executive in 2019 with a mandate to transform the consumer goods business back into the high-performing company it once had been.
Media distribution services need an overhaul
Journalists blame PRs for irrelevant press releases, but perhaps their anger should be directed at media distribution services This is an apology. It is for PRs who have sent irrelevant press releases to whom I may have been rude. It is not a blanket apology. For example, it does not apply to those who have chased up on an irrelevant press release to check when the said news would appear.
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