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Have you noticed the steadily growing number of hotels rolling out the green carpet to welcome their guests? Alongside marketing their luxurious accommodations and unique experiences, hotels are responding to the mega-trend toward sustainability, a topic that is rapidly becoming a top priority for travelers of all ages.
HOTEL BUSINESS REVIEW June FOCUS: Sales & Marketing June, 2023 Sales & Marketing: Integrating Technology The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals.
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