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The modern shopper journey is rarely a straight line. Consumers bounce between retailers’ sites, social feeds, publisher pages, mobile apps and more. As they move across the commerce ecosystem, they leave behind a breadcrumb trail of signals that never quite match up. Cookies in one corner, CRM IDs in another, and device identifiers off doing their own thing. For marketers, this creates a couple of challenges.
The modern shopper journey might see a user view a brand’s Instagram story, then hop to a retailer’s site to read some reviews, then pop into a high street store on their lunch break to make the final purchase. Connecting the dots of such an unpredictable journey is no small feat – but it’s far from impossible. You just need the right tool for the job. What’s needed is technology that can identify intent from disparate commerce signals, then turn those signals into sales.
De l'économie de l'attention à celle de l'intention : grâce à l'IA, les marques peuvent créer des publicités moins envahissantes, plus fines et respectueuses, répondant aux besoins des internautes. Introduction Capter l’attention du consommateur a longtemps été au cœur de la mécanique publicitaire, quels que soient les médias (télé, radio, mais surtout web, en particulier les réseaux sociaux).
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
