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Articles by Liz Gross
Communicate How Your Campus Connects Education to Careers
Survey: Catholic college students say they keep up with news, and here's how A new study shows that a majority of Catholic college and university students say they are informed about the news, which they get primarily through …
Communicate How Your Campus Connects Education to Careers
Higher ed, government and workforce leaders are discussing employability skills and work-based learning more than they ever have (at least, in my lifetime). So are students. Recent research shines a light on where and how students contemplate the connection between college and careers (particularly the increasingly influential role of social media) and what they expect.
Campus Sonar CEO on how higher ed marketers can harness social trends
You have /5 articles left. Sign up for a free account or log in. In the quest to leverage social media to engage students and build campus brands, most marketing and enrollment teams focus on platforms—specifically the small slice of the platforms where they can stake their claim with official accounts.
What can TikTok teach us about immune health?
TikTok is massively underused for insights. It can help you understand what consumers are buying, why they’re making the choices they do and how you can better appeal to them. So we’ve researched the topic of immune health to show you why you need to be using TikTok data, what sort of insights you can gain from it, and how brands might use this information to better connect with customers. Overall, we can see that there is a strong interest in boosting immune health on the platform.
We’re Measuring Social Media Wrong | Inside Higher Ed
“Getting more followers” or “going viral” isn’t why campuses invest in social media. They invest because it’s a primary communication channel used to increase brand awareness and equity, build alumni affinity, recruit students by increasing applications or yield, or any other number of objectives found in a campus strategic plan. The metrics we use to measure it should assess those goals. Yet many social media managers and their CMOs are tied to vanity metrics like followers or engagement rate.
The 'Goodnight' TikTok Meme and Perceptions of Higher Ed Brands | Inside Higher Ed
Is your institution a haven for LGBTQ students, known for unemployed graduates or a magnet for the smart kids? It may be portrayed that way on TikTok. A late-night TikTok binge clued me in to students’ perception of hundreds of institutions. Based on view counts, hundreds of thousands of teenagers likely also watched the crowdsourced, 50-second, low-budget videos produced by students just like them, and it may influence how they view your campus.
Staffing a Campus Social Media Team
It’s a common illusion that a campus social media presence doesn’t cost anything. I’m here to tell you not to fall prey to that illusion, and explain what’s involved in building and staffing a higher ed social media team (including costs) so you know what you need to get started or get leadership support your need for additional resources.
Coronavirus Higher Education Industry Briefing: March 31
Campus Closures Amplify Students' Struggle to Meet Basic Needs Today’s Briefing analyzes publicly available online conversation in the U.S. and on Reddit and YouTube (which span beyond the U.S.) about the coronavirus and higher education from March 27–31. In this analysis of volume, topics, sentiment, and key audiences, we highlight the impact of events at Liberty University on the industry conversation and student conversations about topics other than courses.
How to Influence Online Conversations About Your Institution | Inside Higher Ed
In a world of peer influence, what other people say about you and your brand matters just as much—if not more—than what you say about yourself. It’s difficult to assess and quantify the earned conversation about your brand, but higher education has attempted to do so for decades through perception surveys and focus groups, brand studies, market research, and more recently social listening.
A Missed Influencer Opportunity: When Students Bring their Social Media Followers to Campus
This spring, Gus Johnson graduated from the University of Wisconsin-Stout. In addition to his degree in digital cinema production, he's embarking on his career with almost 450,000 YouTube subscribers, 90 million video views, 28,000 Twitter followers, and 10,000 Facebook followers. The combination should give him a pretty decent foundation to pursue a career in filmmaking and acting in Los Angeles.
Gross endorses Bailey for First Ward
With regret, I decided earlier this year for personal reasons not to seek re-election for my seat representing the First Ward on Chestertown’s town council.It has been an honor and a great pleasure to serve the residents of my district for the last four years.
Public perceptions of value in higher education
“Someone once told me that if you make everybody uncomfortable, you’re probably doing something right.” These were the words Carlo Salerno, higher education economist and Vice President of Analytics at Strada Education Network, used to close the roundtable on public perception of the value of higher education.
Social Listening Belongs in the Modern Marketer’s Toolbox
In a world where, for most people, reality is what they see on their computers and mobile devices, it is imperative for campuses to understand the online conversation about their brand. While campuses and companies continue to invest money in branding and PR campaigns, the general population is becoming more and more distrustful of them.
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