When I launched my own web site about 20 years ago, it was more of a place to post archived freelance pieces and stories that weren't a great fit for my "real" job. But after I was laid off 3 times in two years about a decade ago, I began freelancing fulltime. And that web site of mine eventually became a full-time business. I'll walk you through how I made it happen, from the revenue side of the business to the logistics of covering the entertainment business from halfway across the country.