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Articles by Liz Willits
How to create a lead magnet in less than a day (that actually works)
You can create a high-converting lead magnet in a single day. The key is picking one specific problem your audience has right now and solving it completely. Do not try to solve everything at once. You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. These gifts are called lead magnets or incentives.
Why businesses need a professional email address
When I started my own business, I jotted down a list of administrative and setup tasks that I needed to complete right away. One of the first tasks I tackled: Getting a professional email address. I didn’t want to send from a free email address — an amateurish move. Which is why I prioritized setting up my professional address. If you run a side hustle, business, or nonprofit, I also recommend that you send emails from a professional email address. They come with many perks.
Content Creation 101: How to Become a Content Creator
So you want to become a content creator? You likely know the perks of being a content creator: Autonomy in your career, creative work, the ability to chase your passions. Plus, let’s not forget the potential earnings. The top five creators on TikTok made a total of $46 million in 2021. And how could you not want the time freedom? who make between $50,000 and $100,000 spend less than 10 hours a week creating content. Sounds like a dream job.
The 7 Survey Emails That Will Upgrade Your Marketing
By Liz Willits March 22, 2022 Want to learn more about your audience? Try survey emails! There’s a reason top marketers send survey emails so frequently — they work. Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services. How? Because once you know exactly what your subscribers want, then you know what to give them. No more guessing about “would they like this thing, or that thing?” Just ask them with a survey email.
12 Pros Reveal the Email Marketing Trends That’ll Dominate 2022
Guessing games are fun. Who doesn’t love Battleships? But nobody wants to play guessing games with their 2022 email marketing plans. That’s a sure way to miss the boat… or should I say ship? OK, I’m done. Instead of playing guessing games with your marketing in 2022, why not take the advice of the pros? Marketers who’ve done this for years. Who spend their days and nights studying marketing. And who can pretty accurately predict what’ll work in 2022.
The 8 Most Effective Words to Use in Email
These everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.) By Liz Willits June 2, 2020 There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy. Choosing the wrong words in your next email, on the other hand, could damage your email engagement and even annoy or insult your audience.
The 6 Questions Every Business Needs to Ask Themselves During COVID-19
Find out how this entrepreneur started to think differently and scale her business. By Kristin MacLaughlin April 29, 2020 Vino 301 Wine Concierge’s core business, providing wine tours and tastings in Maryland vineyards, came to a crashing halt during COVID-19. When a two week shelter in place order quickly turned into more than two months, owner Leslie Frelow knew she needed to figure out something fast or she might no longer have a business.
6 Tips to Make Email List Spring Cleaning a Breeze
It can help you improve your email open rates, click-through rates, and deliverability! By Olivia Dello Buono April 15, 2020 There’s something about spring that inspires us to freshen up our homes, closets, yards, finances — you name it! But what about our email lists? Not only does regular list cleaning do wonders for email open rates and click through rates, it can help you avoid the spam folder by improving your deliverability.
6 Ways to Keep Your Audience Engaged During These Unprecedented Times
How do you balance business while staying mindful of a crisis? These 6 creative tactics will provide value to your audience and show them you care. By Kelly Forst March 18, 2020 As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number one priority. It’s clear that the global pandemic has had an impact on all of us.
8-Step Guide to Email Marketing During a Crisis
During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people. You can’t just ignore a crisis when it’s affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed. In fact, 12% of emails sent on March 12, 2020 from AWeber’s email marketing platform talked about Coronavirus and communication about the crisis doubled.
8-Step Guide to Email Marketing During a Crisis
Use this guide to avoid alienating your subscribers and damaging your reputation. By Liz Willits March 13, 2020 During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people. You can’t just ignore a crisis when it’s affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed.
How to Create Trustworthy Content That People Want to Read
This underused tactic will transform how people view your business. By Kelly Forst February 26, 2020 Businesses battle to appear on page 1 of Google search results. Their goal: Get consumers to visit their website and buy. But, according to a study by Forbes and Yext, only half of consumers believe brands give accurate information in search results.
AWeber's Live Video Show Is about to Launch — and It's Unlike Anything You've Ever Seen - Email Marketing Tips
Get marketing advice from the most successful marketing minds in the world. By Liz Willits January 16, 2020 At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them. That’s why we regularly host free summits and webinars about marketing. It’s why we write a blog focused on email marketing, and we send our weekly newsletter FWD: Thinking. And it’s also why we offer 24/7 customer solutions.
5 Ridiculously Cool Ways We’ve Used AMP for Email
Everything you know about email is about to dramatically change forever. That’s a bold statement, but it’s true…I know because my AWeber teammates and I are using revolutionary email technology that wasn’t widely available a year ago. In fact, we were one of the first marketing teams to start using it a few months ago. I’m talking about AMP for Email. What is AMP for Email?
Are Plain-Text Emails More Likely to Reach the Inbox?
Has a marketing “expert” told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely to reach the inbox. I interviewed email marketing and anti-spam expert Laura Atkins to get her take on this myth.
Are Plain-Text Emails More Likely to Reach the Inbox?
Has a marketing “expert” told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely to reach the inbox. I interviewed email marketing and anti-spam expert Laura Atkins to get her take on this myth.
How Interactive Emails Will Change Marketing Forever
The way marketers use email marketing is about to change forever. Emails have always been static. You send your subscribers fixed content, and they read it or click on it to go to a webpage or landing page. But on March 26, 2019, Google’s Product Manager Aakash Sahney announced AMP for Email. AMP stands for Accelerated Mobile Pages. It allows email marketers to easily create emails that are interactive, not static.
How Long Should an Email Subject Line Be?
Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community. Because of this, marketers ask us about email subject lines often. And one of the most common questions we hear is this: What’s the best length for a subject line? To find out, AWeber’s team of email experts analyzed 1,000 subject lines from 100 of today’s top marketers. Here’s what we discovered. What is the average length of a subject line?
AWeber Curate App Now Allows Podcasters to Embed Playable Audio Within Emails
New mobile app functionality allows podcasters to build deeper connections with their audience through email Chalfont, PA, April 10, 2019 — AWeber, a leading small business email marketing and automation platform, today announced an innovative enhancement to its mobile-first, email content creation app, Curate, that allows podcasters to easily embed playable audio in their emails, and allows email recipients to play the podcast audio natively within supported email clients.
How to Write an Apology Email
When your business makes a mistake, you need to act quickly. A sincere apology email can often help to fix the damage. But the stakes are high. Use the wrong words in your apology email, and you might anger your audience. To avoid disasters like this, we gathered great examples of apology emails. Consider this the hall of fame of email mistakes. Use them as a guide if you ever need to send a heartfelt — or even humorous — apology. When should you send an apology email?
21 Creative Email Ideas for People Who Don’t Like to Write
You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all. You can forget about writer’s block and try one of these 21 creative ideas instead. They’re simple, easy, and proven to work — the pros use them all the time! 1. Videos Adding video to your emails can increase click rates by 300%, according to one study from MarTech Advisor.
Now in AWeber! Curate Updates, Campaign Copying, and More
Now in AWeber! Curate Updates, Campaign Copying, and More Check out this quick video update and discover the latest features in your AWeber account: What’s new: Get started today Log in to your account to try out these new features, and let us know what you think in the comments! Not using AWeber? Get started, free for 30 days. Our email experts are available 24/7 to help you get going.
14 Powerful Tactics to Increase Your Click-Through Rate
Have you ever sent what you thought was a really amazing email only to find that your click-through rate was below average? Getting high email click-through rates is really important, and not just because it’s frustrating to spend time building an email that no one clicks. When subscribers click on links within your emails, you can send them to your blog and website content (like a product page), which ultimately brings them closer to making a buying decision.
How To Create Your First Email Course or Email Challenge
Has your email list stopped growing? Can’t figure out what’s going on? It’s called the subscriber growth plateau and it happens to the best of us. Simply saying, “sign up for my email newsletter” isn’t going to do the trick in 2019. In this guide, you’ll learn how email courses and challenges can kickstart your list growth and convert new subscribers to paying customers with simple, automated emails.
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2019 Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts
Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to open their emails. (Should I capitalize my subject lines or not?) And they debate even the little things. (Emojis or no emojis?) And there isn’t a simple answer to these questions — until now. With the help of AWeber’s data scientist, we analyzed 1,000 emails from 100 of today’s top marketers. Our goal?
2019 Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts
Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to open their emails. (Should I capitalize my subject lines or not?) And they debate even the little things. (Emojis or no emojis?) And there isn’t a simple answer to these questions — until now. With the help of AWeber’s data scientist, we analyzed 1,000 emails from 100 of today’s top marketers. Our goal?
The 7-Day Challenge to Jump-Start Your Email Marketing in 2019
Every year, 80% of new year’s resolutions fail by the time February rolls around. Launching your email marketing strategy shouldn’t be one of them. That’s why we created a simple, 7-day challenge to help you dominate email marketing in 2019. By the end of it, you’ll have launched the most important parts of a successful email marketing strategy. And the best part? You only need 30 minutes or less each day to complete this challenge. (Don’t have an email marketing platform? You’ll need one.
“How Do I Avoid the Spam Filter?”
Every week in our newsletter FWD: Thinking, we give subscribers the opportunity to ask our team of email experts a question. Recently, we’ve heard a few questions about the spam filter, like the below submission: “Our emails are getting lost in people’s spam filters. How do we combat that?” – Heather, FWD: Thinking subscriber So we asked our Director of Deliverability Karen Balle to share her advice.
"How Do I Avoid the Spam Filter?"
Every week in our newsletter FWD: Thinking, we give subscribers the opportunity to ask our team of email experts a question. Recently, we’ve heard a few questions about the spam filter, like the below submission: “Our emails are getting lost in people’s spam filters. How do we combat that?” – Heather, FWD: Thinking subscriber So we asked our Director of Deliverability Karen Balle to share her advice.
Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails
Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails Congratulations! Santa told us that you landed on the nice list this year — not the naughty email spammers list. So here’s AWeber’s gift to you: 11 animated GIFs for your holiday email marketing campaign. The AWeber design elves whipped up these festive options, shown below. Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.
7 Ways to Create a Successful Black Friday Email
U.S. retailers earned a record $7.9 billion on Black Friday in 2017, according to Adobe Analytics. That’s an increase of nearly 18% from the prior year! A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can be difficult to get your audience’s attention. With these 7 email campaign tactics, you’ll stand out inside the inbox. People often debate the ideal email length.
7 Ways to Create a Successful Black Friday Email - Email Marketing Tips
7 Ways to Create a Successful Black Friday Email U.S. retailers earned a record $7.9 billion on Black Friday in 2017, according to Adobe Analytics. That’s an increase of nearly 18% from the prior year! A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can be difficult to get your audience’s attention. With these 7 email campaign tactics, you’ll stand out inside the inbox.
Should You Capitalize Your Subject Lines? This Marketing Expert Found Out
Have you ever wondered if you’re using the right tactics to market your business? John Oszajca did. He’s the founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music. Oszajca has been capitalizing the first letter of his email subject lines for years. Yet, he wondered whether this was giving him the highest opens and clicks possible. So he used a simple tactic to find out.
Should You Capitalize Your Subject Lines? This Marketing Expert Found Out
Should You Capitalize Your Subject Lines? This Marketing Expert Found Out Have you ever wondered if you’re using the right tactics to market your business? John Oszajca did. He’s the founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music. Oszajca has been capitalizing the first letter of his email subject lines for years. Yet, he wondered whether this was giving him the highest opens and clicks possible.
This Subject Line Split Test Increased Website Traffic by 83%
You can set up an email split test in 1 minute that could nearly double your click-through rates and website traffic. Sound too good to be true? It’s not. Because that’s exactly what happened when Light Stalking, a photography sharing community, split test their subject lines. In this post, discover the simple change that increased their website traffic from an email by 83%. Every weekend, Light Stalking hosts a photography challenge around a particular theme.
This Subject Line Split Test Increased Website Traffic by 83%
This Subject Line Split Test Increased Website Traffic by 83% You can set up an email split test in 1 minute that could nearly double your click-through rates and website traffic. Sound too good to be true? It’s not. Because that’s exactly what happened when Light Stalking, a photography sharing community, split test their subject lines. In this post, discover the simple change that increased their website traffic from an email by 83%.
After 4 Years, We Rebranded Our Email Newsletter. Here's Why
After 4 Years, We Rebranded Our Email Newsletter. Here’s Why Every Thursday at 2:00 p.m. ET, we email our weekly newsletter to more than 30,000 subscribers. It contains our most recent educational blog posts, videos, and webinars. This email earns a high open and click-through rate every week. And the majority of our audience regularly shares positive feedback with us about it. But we started to wonder: Could we do even better? Were we missing anything?
The 3-Step Formula for Generating Email Leads from Speaking Gigs
When you present to a live audience either on stage or on camera, you have an opportunity to change the way they think, feel, and act. But what happens when the camera stops rolling or after you walk off stage is even more important. How do you continue to engage your audience and drive them to action? With email marketing, you can continue to build upon the relationship you formed during your speech and create a stronger connection with your audience.
New: Split Test Your Emails in AWeber!
New: Split Test Your Emails in AWeber! Want to send the best email? Test your next idea — no matter how big or small — using AWeber’s new-and-improved split testing feature. We’ve rebuilt our split testing tool to help you send high-performing, effective emails. Testing can transform the way you send. It allows you to figure out what email content resonates best with your audience.
Your Start-to-Finish Plan to Get 1,000 Email Subscribers
Your Start-to-Finish Plan to Get 1,000 Email Subscribers We wish we could wave a magic wand and give you 1,000 highly-interested email subscribers, but unfortunately, email marketing doesn’t work that way. That would be pretty cool though, wouldn’t it? The reality is: Getting subscribers is hard work. That’s also why according to Ascend2, 54% of marketers say that growing their list of email subscribers is a top marketing priority.
This Sales Pro Wrote Outreach Emails for 15 Years. Here Are His Best Email Tips
This Sales Pro Wrote Outreach Emails for 15 Years. Here Are His Best Email Tips Every day, millions of outreach emails are sent by entrepreneurs and small businesses around the world. In fact, I have a bunch sitting unopened in my inbox right now. The sender is hoping to catch my attention, so we can work together in a way that grows their business. But here’s the cold, hard truth: I won’t reply to the majority of these messages. I’ll put most in my trash folder.
5 Marketing Experts Share Their Top Email Writing Tips
You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with some pointers from the pros.
Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018
Ann Handley is a world-class writer and marketer. She’s The Wall Street Journal bestselling author of Everybody Writes and the chief content officer at Marketing Profs. She keynotes at conferences worldwide. She’s built a loyal fan following. And she’s been sending an email newsletter to her audience for years. “My feelings about newsletters are strong.
How to Find Your Customers’ Pain Points
People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might contribute to their purchase decision, they ultimately purchase a product because it solves a problem. Don’t have time to eat an expensive sit-down meal? Grab food at McDonald’s. Can’t take high quality photos on your iPhone? Get a Nikon camera. Tired of driving to the gym every day? Purchase an at-home workout program on DVD.
4 Rules for Writing an Effective Email Preheader
Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox, according to a study from marketing company Movable Ink. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send. When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line.
How to Get Free Media Attention for Your Small Business
Imagine your business featured on live television or radio — for free! It’s just a pipe dream, right? It doesn’t have to be, according to media expert Paula Rizzo. The media is searching for people just like you to share their stories with the masses. You just need to know how to tell it. During my recent interview with AWeber customer Paula Rizzo, a business owner and Emmy-award winning television producer for nearly 20 years, I learned the ins and outs of landing free media spots.
12 Exceptional Newsletters That Will Change Your Approach to Email Forever
The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help! The AWeber team is constantly scouring the internet for the top email newsletters on the planet.
Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip
Almost 150,000 emails are sent every minute. Talk about steep competition in the inbox. But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). So how do these masters do it?
How to Get Your First 50 Email Subscribers in Less Than 30 Days
How to Get Your First 50 Email Subscribers in Less Than 30 Days I can’t give you a secret formula for list growth. (Unfortunately, there isn’t one. Trust me, I’ve looked.) But I can let you in on a secret every top email marketer knows: You don’t need a huge email list to be successful. You just need subscribers who open and click your emails. A list of 50 highly-engaged subscribers is more powerful than a list of 1,000 uninterested subscribers. It can help you launch a profitable online course.
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