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Lloyd Mathias on Muck Rack

Lloyd Mathias

  • Angel Investor and Business Strategist, Freelance
New Delhi
As seen in: Purplegate, Travels by Carriage, MSN India, The New York Times, BrandEquity.com, CLAPBACK MIXTAPES, ET Now, ETCISO, The Economic Times, The Telegraph and
Covers:  Business Strategy, Policy, Technology, Corporate Governance
Angel Investor | Independent Director | Former Marketing Head, HP Asia | ex-CMO Motorola & EVP Category Director, PepsiCo India | LBS & St Xavier’s | #startups
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Lloyd Mathias’s Journalist Portfolio

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Why Startups Fail Beyond Product-Market Fit | Lloyd Mathias on Founders, AI & Governance

Why Startups Fail Beyond Product-Market Fit | Lloyd Mathias on Founders, AI & Governance

Purplegate — Lloyd Mathias has spent over three decades watching businesses evolve from multiple vantage points: corporate leadership, marketing, strategy, investing and the boardroom. In this episode of The Collaborative Canvas Podcast, we go beyond the usual conversations around funding, valuation and growth to ask a more fundamental question: what does it take to build a company that actually lasts?
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Meta's removal of PM Modi's post is unacceptable

Meta's removal of PM Modi's post is unacceptable

Times NOW — Meta vs Centre BattleThe removal of PM Modi's post from Meta for a few hours is very, very serious...when you take off a communication from the elected leader of the biggest democracy, the platform's accountability comes under question: @LloydMathiasI am against both the... pic.twitter.com/2ibZckz2mF
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House help now tops the Quick Commerce boom

House help now tops the Quick Commerce boom

CNN-IBN news — From instant cleaners and on-demand cooks to 10-minute handymen, India's convenience economy is booming. Busy lives are getting easier-but at what cost? Are we redefining work, or normalising gig insecurity?Who benefits more-the customer enjoying convenience, or... pic.twitter.com/n41BZInCBO
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Why Startups Fail Beyond Product-Market Fit | Lloyd Mathias on Founders, AI & Governance

Why Startups Fail Beyond Product-Market Fit | Lloyd Mathias on Founders, AI & Governance

Purplegate — Lloyd Mathias has spent over three decades watching businesses evolve from multiple vantage points: corporate leadership, marketing, strategy, investing and the boardroom. In this episode of The Collaborative Canvas Podcast, we go beyond the usual conversations around funding, valuation and growth to ask a more fundamental question: what does it take to build a company that actually lasts?
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BW Marketing World — As Shashi Sinha exits Omnicom India, business leader Lloyd Mathias says his greatest strength was always finding time for people
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Modi Government Issues Notice To WhatsApp Over Username Feature: Why Centre Sent Notice? Decoded

Modi Government Issues Notice To WhatsApp Over Username Feature: Why Centre Sent Notice? Decoded

Times Now News — WhatsApp has brought in a new feature that allows users to interact without exposing their phone numbers. However, concerns have been rising over the risk of "misuse". The Modi govt has sent a notice to WhatsApp, seeking detailed explanation on the "usernames" feature within 3 days.
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The ingredient isn't the problem; market share is

The ingredient isn't the problem; market share is

Afaqs! — Kwality Wall's says it's switching to milk-based ice cream. But is this really about better ingredients-or about winning back lost market share?
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They Were Wrong About Jaggery. Are They Wrong About Palm Oil Too?

They Were Wrong About Jaggery. Are They Wrong About Palm Oil Too?

City Today News — Reassessing Traditional Foods in the Palm Oil Debate Mr.Lloyd Mathias. Public discourse surrounding food and consumer products often follows a familiar trajectory. Long-established natural products come under scrutiny, while newer industrial alternatives are presented as healthier, safer or more sustainable choices. Yet history suggests that such transitions do not always produce the outcomes initially promised.Critics...
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The Whole Truth Changes Its 'No Sugar' Label: Can You Really Trust Health-Pro Brand Claims?

The Whole Truth Changes Its 'No Sugar' Label: Can You Really Trust Health-Pro Brand Claims?

NDTV Profit — India's popular clean-label food startup The Whole Truth is facing major scrutiny after being asked by FSSAI to drop its "No Added Sugar" labels on date-sweetened products. The move comes after complaints that ingredients like date powder still act as sugar substitutes under Indian food laws.
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India's AI ambition risks outrunning its readiness

India's AI ambition risks outrunning its readiness

Hindustan Times — Robust data governance frameworks, reforming public procurement to integrate AI responsibly, and digital capability investment within the State are necessities
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Rushed data protection timelines put consumer trust at risk

Rushed data protection timelines put consumer trust at risk

Hindustan Times — This article is authored by Lloyd Mathias, angel investor & business strategist.
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How celebrity brands exploit the health halo - Newspatrolling.com

How celebrity brands exploit the health halo - Newspatrolling.com

Newspatrolling — Celebrities don't always endorse products because they personally believe in them. Often, endorsements are simply lucrative business deals allowing celebrities used as "trust shortcuts" to reach the "next billion" users. Many A-list stars back mass-market products that sharply contrast with their real lifestyles, values or public stances.
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Why celebrity health products deserve scepticism?

Why celebrity health products deserve scepticism?

The Times of India — Celebrities don't always endorse products because they personally believe in them. Often, endorsements are simply lucrative business deals allowing celebrities used as "trust shortcuts" to reach the "next billion" users. Many A-list stars back mass-market...
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Big exit at HDFC Bank raises even bigger questions about corporate governance

Big exit at HDFC Bank raises even bigger questions about corporate governance

The Times of India — The sudden resignation of Atanu Chakraborty as non-executive chairman and independent director of HDFC Bank is not just another boardroom development. It is a moment that compels India Inc. to pause and reflect. In a...
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Marketing Is Dead? Lloyd Mathias on AI, Vanity Metrics & The Death of Real Marketing

Marketing Is Dead? Lloyd Mathias on AI, Vanity Metrics & The Death of Real Marketing

Overrated Everything — Is marketing losing its depth? In this thought-provoking conversation with Lloyd Mathias, we unpack a bold idea, "Marketing is Dead." Not because businesses have stopped marketing, but because the discipline itself may be drifting away from what originally made it powerful.
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ANTHROPIC ACCUSES DEEPSEEK OF SNOOPING | PETE HEGSETH PENTAGON | MASTERCARD'S NEXT-GEN AI SHOPPIN...

ANTHROPIC ACCUSES DEEPSEEK OF SNOOPING | PETE HEGSETH PENTAGON | MASTERCARD'S NEXT-GEN AI SHOPPIN...

News 9 — Anthropic alleged that Chinese AI firms DeepSeek AI, Moonshot AI, and MiniMax created 24K fake accounts and ran 16M interactions to "distill" and mimic the capabilities of the Claude model. I was on Kartik Malhotra’s “AI-Report” show on News9 to discuss the allegations of theft made by Anthropic against Chinese AI firms and its’ implications.
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Why ONDC hasn't got very far and what it must do to win in India's e-commerce market | Mint

Why ONDC hasn't got very far and what it must do to win in India's e-commerce market | Mint

Mint — Built to do for e-commerce what UPI did for digital payments, the Open Network for Digital Commerce promised to open up online retail. It is nowhere close. To meet its goals, this open network needs sharper focus, stronger execution and superior customer orientation.
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Are Home Services The Next Startup Boom?

Are Home Services The Next Startup Boom?

youtu.be — With Urban Company's InstaHelp crossing 50,000 daily bookings in less than a year of its launch, this edition of Big Question dives into the possibilities of a new booming sector. Are India's home services getting a digital makeover?
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The Fourth Estate is still a corporate estate. Act Accordingly

The Fourth Estate is still a corporate estate. Act Accordingly

Exchange4media — Lloyd Mathias writes that journalism is ultimately a corporate job and layoffs a the Washington Post are a harsh reminder that journalists are employees - bound by business realities
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Predictability Key to Trust in India's Data Protection Regime

Predictability Key to Trust in India's Data Protection Regime

Deccan Herald — India's data protection framework needs regulatory clarity and realistic timelines, as rushed DPDP compliance could undermine trust and digital investment.
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Deepfake Challenge in India: Why Content Provenance Matters

Deepfake Challenge in India: Why Content Provenance Matters

Deccan Herald — Deepfake challenge India: Platform moderation alone is insufficient as experts argue India needs content provenance, traceability and a dedicated AI regulator.
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The case for nuance in the gig economy debate

The case for nuance in the gig economy debate

Hindustan Times — Fairness, efficiency and innovation need not be mutually exclusive. But achieving that balance will require honesty
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Why India's Startup Gold Rush Faded Faster Than Anyone Expected | The Core Report #StartupIndia

Why India's Startup Gold Rush Faded Faster Than Anyone Expected | The Core Report #StartupIndia

The Core Report with Govind Ethiraj — Are Indian angel investors losing interest in startups? The number of new startups founded in India has collapsed—from 19,000 in 2020 to just 978 in 2025—as investors pull back. What’s happening? Lloyd Mathias says investors are getting more realistic and prioritising profitability over the volatility of startups.
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