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ABSTRACT This study explores how simulated empathy can function as an emotionally supportive interaction feature in users’ ongoing engagement with ChatGPT for emotional support. As AI-powered chatbots increasingly appear in emotionally sensitive situations, understanding how users relate to them as emotionally supportive conversational partners becomes important.
Abstract The rapid growth of Direct-to-Consumer (D2C) brands in emerging markets has transformed how younger consumers engage with digital commerce. Generation Z, characterized by digital fluency and social media participation, plays a central role in shaping brand communities and purchase cycles.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
