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Articles by Lorenza Minghetti
Zella DC partners with C&C technology group to revolutionize the US data center market
This strategic alliance marks a major step in reshaping the landscape of data center services in the United States. We are thrilled to join forces with C&C.
“Your life is not only about work”: Mel Kettle on the role of self-care in your business
In this era of remote and hybrid work, the art of connection and communication has become more important than ever. Professional and personal burnout is an all-too-real issue for so many business owners. Joining Cec Busby, editor of Flying Solo, Mel Kettle shares her advice on how to communicate more effectively within your business. Mel is the author of two books, The Social Association and Fully Connected, and boasts an impressive career as a mentor and internationally-recognised thought leader.
So you got a bad review? Here's what to do next
When a customer leaves a not-so-nice online review of your business, how you deal with it can make or break your business’ overall reputation. And no – you cannot just remove them. Here’s what you need to know about online reviews and some helpful tips to deal with negative ones. Online reviews are a fact of life, whether you have a physical or online business. We are all guilty of using them at some point as a way to choose a product or a service.
Ombudsman's tips to protect your business from a cyber attack
Australian Small Business and Family Enterprise Ombudsman, Bruce Billson, is urging all businesses to stay secure online and protect themselves from a cyber attack. The recent cyber attack against Optus is a terrible reminder that companies of all sizes can be vulnerable. Sadly, we know that vast numbers of small and family businesses every year are being compromised and, in some cases, profoundly damaged by a range of scams and cyber attacks.
Soloist Spotlight: Danny Hile, Go Solo Startups
Our Soloist Spotlights showcase the services our amazing Flying Solo Business Class members offer to customers in Australia, and take a peek behind the curtain of their day-to-day lives. This week, meet Danny Hile, founder and manager of Go Solo Startups! What do you do? Who for? And how does it benefit them? I believe everyone brings unique value to the world and it’s what they choose to do with those unique skills that separates successful people from everyone else.
Seven crucial steps behind the perfect B2B marketing strategy
Creating a B2B marketing strategy requires a structured approach. There’s a distinct difference between this and an end-user campaign, and by far the most important aspect is understanding what your target market is looking for, writes Lorenza Minghetti, Zella DC’s Head of Corporate Communications.
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