Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Luana Spinetti
6 Rules to Rock Social (Media) Networking for Business
Social networks are not just powerful promotion tools. If you are trying to get clients, media mentions and good opportunities in your industry to grow a name for yourself and your brand, social media can definitely make the job easier. Obviously, social networking for business is not like networking to make new friends (well, that might happen, too, but it’s not your goal, right?). What you want to achieve here is results — that is, clients, engagement, and opportunities.
How and Why to Prioritize Social Media in Your Weekly Marketing Activities
It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media marketing gets sometimes pushed to the back of the to-do list to make room for other owned channels, with the risk of losing much in terms of nurturing your audience on social and, eventually, turn them into subscribers.
6 Tricks to Have Blog Content Ideas Always Ready
Not having enough ideas to keep writing is maybe your greatest concern as a blogger, and you know that, as a niche blogger, struggling to fill up your editorial calendar could mean losing readers, traffic and even money.
SEO Keywords Best Practices for 2019 (for the Win!)
Come the new year, you might be wondering if the keyword SEO whose rules you’ve been adhering to until now will still make sense with the frequent updates in search engine ranking algorithms and manual review standards. It might pleasantly surprise you, but yes: keyword SEO is here to stay. What matters is that you implement best practices all year long to make sure you get the most out of the keyword work you do as part of your SEO activity and avoid incurring in nasty search engine penalties.
No Link Building Required: 7 Ways to Rank Without Backlinks
“Are you serious?” Touch upon a countercurrent or unpopular topic with your friends and you’re most likely to get that in response. Maybe a frown and a familiar look of skepticism. Because whether you like it or not, people will always have their assumptions and prejudices. It can take you a long time to convince them that something is doable—if you can even convince them at all. The world of SEO and webmasters is no different.
The Google Medic Update: It’s All About E-A-T (Expertise, Authority, Trust)
We all trusted our parents as kids. I still do—most of the time, at least! The thing with trusting what our parents tell us is that we are born needing a beacon of wisdom in our life. We need solid reference points that we can trust without researching all the existing sources first. Likewise, we all want to be able to trust what we read on the web—especially when it’s a life or money matter, and when the site claims to be there to help us.
How to Get Started With Video Marketing for Your Blog - A Short Guide
According to HubSpot’s visual content marketing statistics for Jan 2016, today’s web users interact and are much more attracted by visuals than in the past, and marketers strive to give visual assets a more prominent role in their strategy. This is not only about compelling images to accompany blog posts or interesting infographics. Video has become an essential asset in a blogger’s and a marketer’s toolbox.
Advanced Link Building Strategies For 2015 - An Interview
You already know that genuine backlinks come from genuine relationships, but sometimes you need to gently push the relationship to make sure the other person knows your value enough that linking back to you will just come natural. Easier said than done, right? Albeit advanced, these ‘pushes’ are actually simpler than they sound— they might only take you longer to implement, but results are long-lasting and will actually improve relationships, not hinder them like Black Hat SEO.
Tumblr For Business - A Short Guide To Promote Your Site To The Community
The world of social media is vast and sometimes intimidating with all the tools and different features that come up every month. And Tumblr… it looks more like a blogging platform than a social network, so you may think— “why bother?” Tumblr is actually much more than a blogging platform like Blogspot– it’s a real social network, with users connecting via reblogs, comments, hashtags, followings and the Ask or Submit feature.
37 Elements of User Engagement - UX, Conversions, Loyalty
Users love to return to their favorite websites. Often. They especially love them when they feel a connection to the design, the community and the owner. In my 11 years of experience as a web designer and blogger for both personal and business websites, I learned that there are certain winning elements for a website to engage its users, improve UX, create loyalty from new visitors and turn them into leads — or conversions. Users want to know who you are. They want to see your face.
How to Grow an Audience on Instagram In 4 Weeks
You want to build a successful Instagram account in a month or less, and it’s understandable — you want to lay the foundations of success from day one! But is a 4-week goal realistic? How are you ever going to achieve success in a month or less? This post is for you — it will guide you from planning to action and community building in 8 simple steps, with advice from expert bloggers and social media strategists.
7 Ways to Help Your Content Go Viral
How many times have you put your content out and you witnessed it receive only a handful of comments and shares? When this happens a bit too often, it can be disheartening. The fact is that getting your content to go viral actually takes much more than sharing your new post on your social channels and asking your friends to promote it for you. Here are 7 techniques to help your content get as widespread as possible.
How To Create Effective Content Roundups And Boost Your Traffic
As you work on a roundup piece for your blog or newsletter, you may be thinking something along these lines: “This piece will generate more traffic and/or subscribers than my other posts or emails, since it circulates ideas and encourages conversation.” Well, that’s certainly true. No type of content can spark conversation, social shares and circulate ideas like a good roundup piece.
22 Free Materials Bloggers Can Use For Research
I used to complain that there are no enough free materials for bloggers on the Web. Well, turns out I was wrong— there are tons of research and learning materials online, many more than I could ever use in a life span! The most casual web search brought up a wealth of free resources that is definitely only a tiny portion of all the available content still hidden to my eyes. Wanna bet? Where can we get ideas for our blog posts or keep up to date with the new findings in our niches?
How Super Bloggers Blog: Creating A Blog Schedule That Works
Managing a blog is not easy work, especially if you strive to publish quality posts that your readers love while you must also make time to develop other products, run your newsletter and social channels, and possibly even publish a few guest posts. If you are just getting started with blogging or you have to leave your blog to handle itself for a while, all of that to-do might sound even more daunting.
How Super Bloggers Work: Getting Efficient with A Blog Schedule
Managing a blog is not easy work, especially if you strive to publish quality posts that your readers love while you must also make time to develop other products, run your newsletter and social channels, and possibly even publish a few guest posts. If you are just getting started with blogging or you have to leave your blog to handle itself for a while, all of that to-do might sound even more daunting.
5 Relationship-Based Ways to Find Blogging Opportunities
If relationships are your only asset, then you are ready to go. I’m not kidding – you can really find opportunities to grow your blog traffic and reputation with the sole fact that you know and talk to others. Not all bloggers are born marketers, but all bloggers are born listeners and commenters – the two foundations of writing for an audience. You listen to what your readers and other bloggers have to say. You also go out to read and comment on other bloggers’ posts.
10 Essential Rules for Effective Snapchat Marketing
According to Statista, Snapchat reached 200 million active users in September 2016. The US user base can count on 37% of users in the 18-24 age group (as of February 2016), while daily popularity in India was 1% as of July 2015, compared to the 56% of WhatsApp and 51% for Facebook. A social platform on the rise in terms of user base and even of marketing advantage since 2015, but still looked at with suspicion by marketers and bloggers everywhere in the world.
Google’s AMP Update: What it Means for Your Website
First announced in October 2015, “AMP” stands for Accelerated Mobile Project, and it’s a Google’s project to fast render all web pages for mobile from within Google, like Facebook’s Instant Articles. As Contently.com reports: This might be good news for many webmasters, even bloggers with a small audience that rely on Google, and it might help choose a simpler (and Google-friendly) mobile format than the many available.
4 Social Analytics Tools You Can’t Do Without
Websites analytics are well known, and every marketing blog seems to devote a few posts to Google Analytics, Piwik, Clicky and others. However, data from your social channels is not less important than what comes from your website — in fact, the analysis social interactions and traffic is vital for a good marketing strategy because it indicates the interaction patterns of your audience on the channel, what they are interested in and what you could work on to increment it.
10 Essential Rules for Effective LinkedIn Marketing
LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted 450 million users in the 2nd quarter of 2016, and the platform is growing. Numbers of LinkedIn members from 1st quarter 2009 to 3rd quarter 2016 (in millions) Besides the numbers, though, it’s the community that counts.
10 Essential Rules for Effective LinkedIn Marketing
LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted 450 million users in the 2nd quarter of 2016, and the platform is growing. Besides the numbers, though, it’s the community that counts.
How and Why to Add an Elite Newsletter to Your Blog
You’ve been running your blog for a while and you’ve had the chance to talk to your readers, and especially your most supportive fans. While your new blog content might suffice for occasional and even regular visitors, loyal readers are always on the lookout for more from you, because they really trust you as an authority in your niche and they care about you personally, too.
How to Get Started With Video Marketing for Your Blog - A Short Guide
According to HubSpot’s visual content marketing statistics for Jan 2016, today’s web users interact and are much more attracted by visuals than in the past, and marketers strive to give visual assets a more prominent role in their strategy. This is not only about compelling images to accompany blog posts or interesting infographics. Video has become an essential asset in a blogger’s and a marketer’s toolbox.
How to Grow Your Blog While You’re On Vacation
It’s time to go on vacation and enjoy some well-deserved rest. Vacations are great for your health, your social life and even your business, because a fresh, well-rested mind is a creative and productive one.
How to Grow Your Blog While You're On Vacation
It’s time to go on vacation and enjoy some well-deserved rest. Vacations are great for your health, your social life and even your business, because a fresh, well-rested mind is a creative and productive one.
7 Habits Of Successful Bloggers (That You Can Copy!)
Every successful blogger started just like you— from zero. It took them a while — and hard work — to earn their ‘hero’ status. It took them effort and sacrifices. But look where they are now! Darren Rowse and Jon Morrow are probably the most popular bloggers in the blogging niche. Spencer Haws is a big name in the website building and affiliate marketing niche.
Comment Backlinks: Do They Still Work For SEO?
To read Brian Dean’s post at Backlinko, comment backlinks sound not just outdated a technique, but even boring. In fact, he warns readers that they’re “NOT going to find anything about guest posting (blah) or blog comments (yawn)” in his post. Yet you can still buy blog comment services from most SEO websites (run a web search and often you will post some of these services on the first page in the SERPs). Matthias Hager at Quora said in 2011 about comment backlinks: He finds me in agreement.
How to Be Memorable and Make Money. A Guide to Smart Branding
When you start out in a niche that you want to monetize, experts will tell you to narrow your focus on what makes you money and leave everything else out of the book. You know it’s important to cover specific topics in your niche in order to make money from advertising and search traffic, but you also want and need to cover the topics that are unique to your vision.
8 Methods To Speed Up Writing and Produce Quality Blog Posts
Writing a blog post isn’t easy, but writing a blog post that converts is even more difficult. You have audience data to dig through, experts to find and quote, data from case studies and reports to find and include to support your topic. It’s really not the quick, few steps process you follow to write a personal opinion post. A 2015 study by HubSpot shows that, on average, most marketers worldwide take 1-2 hours to get a well-researched, quality 500-word blog post done.
6 Indicators That Your Blog Post Idea Might Go Viral
You always start with an idea. The idea may come to you from any source, book, blog, magazine, or life event. And potentially, any idea suiting your niche is good, because it can be something your readers have an interest in. Definitely, any idea can bring readers and fans to your blog if you market it well. However, when it comes to virality you can’t stop at having a “good idea”. For it to go viral, your idea needs to be perfect (not just good) for your audience.
15 Free Ways to Increase Blog Traffic and Create Meaningful Relationships
TL;DR: Increasing your blog traffic comes down to creating lasting relationships with other bloggers and your audience. Get the inside scoop on hashtag parties and how you can utilize online communities to send traffic to your blog. If you can’t afford many things to help your blogging, don’t worry -many bloggers start out broke, and it’s not a problem.
6 Indicators that Your Blog Post Idea Might Go Viral
You always start with an idea. The idea may come to you from any source, book, blog, magazine, or life event. And potentially, any idea suiting your niche is good, because it can be something your readers have an interest in. Definitely, any idea can bring readers and fans to your blog if you market it well. However, when it comes to virality you can’t stop at having a “good idea”. For it to go viral, your idea needs to be perfect (not just good) for your audience.
When to Hire a Blogging Coach? 8 Situations That Demand For a Professional
Have you ever felt stuck? Blogging should be an easy process once you have come up with your ideas and scheduled them in your editorial calendar. Or is the process the part you got stuck at? Sometimes it’s a good idea to hire a blogging coach when you feel you are going nowhere with your own possibilities.
11 Free Wordpress Plugins to Increase Opt-Ins, Shares and Conversions
As a blogger, you know you can’t afford to do everything all by yourself. It would take months or years to learn the practical and mental skills to develop scripts for every function you want your website to have. I know that because, even though I started learning how to code almost at the same time as I started blogging, my blogging skills have evolved much faster than my coding skills.
What Can Bloggers Learn From Good Leaders? 7 Winning Traits
Have you ever thought of yourself as a leader? Think about it — you influence and inspire people to reflect or take action every day, whether you write for a niche or you only run a personal blog. You leave a footprint in people’s lives, be it huge or marginal. When I browsed Forbes posts a few days ago, I ran into one by Tanya Prive about the Top 10 qualities that make a great leader and I thought — what if the leader was a blogger? What makes a great blogger in the eyes of their readers?
Business Failures? How To Win Customers Back
Errors in business happen, but when you take the wrong direction — even in good faith — that makes customers feel deceived, you risk to never see them again. Hurting customers may risk you business and reputation, but every error can be amended if you work hard on earning your customers’ trust back. How? Here is the guide.
Google Android App Tricks & Tips
Not every Android smartphone can be rooted to access full administration privileges. Some smartphones — like Alcatel One Touch — will resist most hacking attempts and leave you frustrated with a phone you can hardly manage in terms of memory occupation and boost in performance. If you tried to root your phone to uninstall apps and remove unwanted files and functionalities, there are alternatives to hacking — not as efficient, but helpful.
6 Small Web Hosting Companies Bloggers Love
There are plenty of web hosting companies out there, so many that you may never get to review them all before making a decision. The situation is even more tragic if you are a blogger on a budget, because you need servers that are both reliable and reasonably priced. Here is a short review of 6 small web hosting companies bloggers love (real bloggers’ opinion, not made-up reviews).
Are Ad-Blocking Tools Really Dangerous to PPC Ads?
It’s $8.2 billion the estimated cost to of ad blockers to the ad industry according to the IAB (Interactive Advertising Bureau). In Germany, the case has been brought to court even, but it lost. Why consumers do block ads? To keep themselves safe against malware and spyware, of course. It’s not unheard of that ads generated from dynamic advertising systems like AdSense or Chitika came with spywares or deadly viruses that damaged users’ computers irreparably.
Social Media and Blog Metrics for Business - Analyzing User Interaction to Boost Engagement
In November 2014, my starter guide for SMM managers went online here at WHSR to help you create a strategy for all the major social media outlets and then some more (including forums). What that guide lacked – and rightfully so, as that was not the focus of the post – was specific advice for data analysis aimed at planning a strategy to boost user engagement on both social platforms and business blog. The post you are reading is here to fill that gap.
Social Media and Blog Metrics for Business - Analyzing User Interaction to Boost Engagement
In November 2014, my starter guide for SMM managers went online here at WHSR to help you create a strategy for all the major social media outlets and then some more (including forums). What that guide lacked – and rightfully so, as that was not the focus of the post – was specific advice for data analysis aimed at planning a strategy to boost user engagement on both social platforms and business blog. The post you are reading is here to fill that gap.
Contextual Advertising For Bloggers - Ethical Practices and Relevance
As a blogger, there have been times when I looked for more ways to monetize my blogs than just with sponsored posts and sidebar ads. I’m sure you have done the same to try to boost your blog income. Contextual advertising — also referred to as in-text advertising or content links in some cases – turned out to be the easiest way to generate a small passive income from my blog’s traffic, as all it took was inserting a link (or a script code) into my existing posts and let the links make me money.
How Often Should You Be Blogging? 3 Myths, 3 Tips On Blogging Frequency
You probably heard this often throughout your blogging life: Blogging frequency is one of the most talked aspect of blogging on the Web. If it’s true that 46% of people read blogs more than once a day (HubSpot Science of Blogging, 2010), it’s also true that readers will feel overwhelmed by too much to read if you post every day, several posts a day. Overwhelm might push them to unsubscribe in order to relieve the pressure. You don’t want that. You can, but you don’t have to.
Creating News and Shareworthy Press Releases for Your Brand
When it comes to promoting a personal brand it can be a challenge to reach the level of viral attention of a public figure or celebrity. But there are strategies you can use that will actually attract a large audience. With good research in your target market and a well-crafted press release your brand can get noticed. Garnering a response from your brand’s publicity can take your visibility to the next level.
11 Things a Translation Is NOT
There seem to be some common misconceptions about translations. Using a list of 11 points, I will clarify what translations are not, so that people placing translation jobs, such as entrepreneurs, marketers, and government officials, know what to expect when requesting translation services. In 2012, the global market for outsourced language services is worth over US$33 billion. The largest segment of the market is written translation, followed by on-site interpreting and software localization.
5 Tips for Entrepreneurs to Better Manage Their Startup Funds
How are you managing your money these days? Money mismanagement is among the leading reasons entrepreneurs (and their startups) fail. The following tips will help you fix any cash flow problems you may be having, as well as set yourself up for positive gains moving forward. Success isn’t all about the Benjamin’s, but your ability to attain your business goals means you’ve got to pay your bills on time. 1.
9 Reasons Why Being A Workaholic Is Bad For Your Career
Being first in and last out is a good thing right? It gets you noticed and gives you the time to really push forward in your career as well as being identified as a hard worker. As it turns out, being a workaholic may be harming your career more than you think. Being a workaholic can often lead to ill health, increased time off and most importantly a worse performance while you are at work.
Create A Social Media Marketing Chain To Boost Promotion Benefits
The idea behind this post came from two simple questions: How can I maximize the marketing power of each social media channel without wasting time and resources? How to boost blog traffic without relying heavily on Google? Both problems came to me with a certain urgency as I worked to improve my clients’ social media visibility as well my own websites’.
Why Market Your Weaknesses? Here Are 6 Reasons For You
Are you afraid of your weaknesses? People see weakness as something to avoid at all costs, something to get rid of because it brings shame to their lives. If we had to listen to Seneca when he wrote that “All cruelty springs from weakness”, then yes, we should fear weakness. But the truth is that nothing makes us more human — and credible, relatable.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Luana
Contact Luana, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack