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Articles by Luciano Viverit
World of Hyatt to Add Redemption Levels, Digital Points Sharing in May
World of Hyatt to Add Redemption Levels, Digital Points Sharing in May - Image Credit Hyatt World of Hyatt announced updates to its award chart and new program enhancements, including expanded redemption levels and digital points sharing, effective May. World of Hyatt will update its award chart in May, expanding from three to five redemption levels within each of its eight existing categories.
Sonesta International Hotels to Sponsor Rolling Stone and Billboard Franchises Throughout 2026
Sonesta International Hotels to Sponsor Rolling Stone and Billboard Franchises Throughout 2026 - Image Credit Sonesta Rolling Stone, Billboard, and Sonesta International Hotels have announced an expanded year-long partnership for 2026, covering sponsorship of multiple live music events and franchises across both music brands.
HSMAI DC Webinar to Focus on Sales Prospecting Strategies, Tactics
Bob Anderson - Image Credit HSMAI The Washington, D.C., chapter of the Hospitality Sales and Marketing Association International today invited hospitality professionals from throughout the DMV to participate in a complimentary business development webinar that will focus on enhancing sales prospecting strategies and tactics. The Feb.
Marriott Bonvoy Launches 1-Point Access to Major Global Music Festivals
Marriott Bonvoy Launches 1-Point Access to Major Global Music Festivals - Image Credit Marriott International Marriott Bonvoy has announced the launch of limited-time 1-Point Drop packages for members to access Coachella, Stagecoach, All Points East, and Rock en Seine festivals through its Marriott Bonvoy Moments platform.
Six Priorities Shaping the Sector’s Transition
Reimagining Tourism Futures: Six Priorities Shaping the Sector’s Transition - Image Credit EHL Hospitality Business School Tourism and hospitality are entering a period defined by rapid change. Climate volatility, evolving traveler expectations, workforce transitions and accelerating digitalization are challenging long-established models.
Cluster-Based Insights to Improve Hotel Direct Bookings
Cluster-Based Insights to Improve Hotel Direct Bookings - By Dr. Cindy Heo and Dr. Luciano Viverit - Image Credit Unsplash Conversion is one of the most important drivers of hotel performance, yet also one of the least understood. In the hotel context, conversion rate reflects the share of potential guests who move from browsing to actually completing a reservation.
Cluster-Based Insights to Improve Hotel Direct Bookings
Conversion is one of the most important drivers of hotel performance, yet also one of the least understood. In the hotel context, conversion rate reflects the share of potential guests who move from browsing to actually completing a reservation.
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