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Last September, Mémo Paris enriched its Fleurs Bohèmes collection with a new chapter, Madurai, a creation designed by perfumer Gaël Montero, and inspired by the eponymous sacred city in South India. It's an hommage to jasmine, dressed in fruity notes, resting on a bed of woody notes. True to its traveling soul, the Mémo brand takes us to southern India, to Madurai, a city famous for housing one of the most beautiful temples in southern India, Sri Meenakshi.
We are accustomed to the fact that France is the perfume center of the world, but it was not always so. In the XVIII century, the principal city of perfumery was German Cologne: the famous "Cologne water" was adored by all European nobility. Of course, everyone is well aware that the person who glorified the perfume product, named after one of the oldest cities in Germany, was Giovanni Maria Farina, an Italian born in Piedmont.
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