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lucy somers

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Articles by lucy somers

Bravo M&S: A Digital Masterclass in Crisis Transparency

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By lucy somers
When it comes to digital communication, how a brand responds in real time matters more than ever. It’s not just about slick graphics or clever captions, it’s about authenticity, empathy, and timing. This week, Marks & Spencer showed us exactly how it’s done. As a digital and social media expert, I pay close attention to how brands communicate online during high-pressure moments.
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Tuning of cortical color mechanism revealed using steady-state visually evoked potentials

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By Dylan Watts, Ana Rozman, lucy somers, Bora Günel
| BioRxiv
Abstract Color information is thought to be received by the primary visual cortex via two dominant retinogeniculate pathways, one signals color variation between teal and red, and the other signals color variation between violet and lime. This representation is thought to be transformed in the cortex so that there are a number of different cell populations representing a greater variety of hues. However, the properties of cortical color mechanisms are not well understood.
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