Image: © Warner Bros Blue pill or red pill? Whichever you don't take is known as the 'opportunity cost' - and it's a really big deal when it comes to economics... by Lukas Boehm in Issues Wednesday 20 April 2016 Share Tweet Share Pin it Email Share What’s the big idea? They say everything has a cost. And when you look at your debit card bill from Saturday night, and see all those rounds of shots you bought for everyone, you might agree. Still, curing that hangover the next day was free, right?