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Lynda Petherick

As seen in: TheIndustry.fashion
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Articles by Lynda Petherick

Rethinking the returns headache: How retailers can make it work for their customers

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By Lynda Petherick
| TheIndustry.fashion Verified
After a turbulent 2022, many retailers will be anxious about what 2023 will have in store. However, despite low expectations, Christmas trading updates from retailers in January were relatively upbeat, once again showing the significance of the festive period for Brits. As we are now emerging from the post-Christmas ‘returns season’, the economic situation remains front of mind, and brands will be doing all they can to manage their outgoings and protect their margins for the months ahead.
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Why the future shape of fashion has to be circular

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By Lynda Petherick Fashion, Harry Morrison MD, Accenture Strategy, Lynda Petherick
| essentialretail.com
The fashion industry has always thrived on the new. But today, trends arise more frequently than ever, and consumers expect instant availability of the latest ‘must-haves’. The result is an industry that has more than doubled production in 15 years, with consumers buying 60% more clothes than they did in 2002 but keeping them for only half the amount of time. Unsustainable growth The problem here? The fashion industry is simply not sustainable as it is.
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Comment: Innovation spells the future for sustainable fashion

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By Lynda Petherick
| essentialretail.com
The fashion world is waking up to the sustainability challenge. Until recently, pressures around cost effectiveness and risk exposure left executives reluctant to embrace more environmentally-conscious policies. There are signs, however, that attitudes are changing. Decision-makers are starting to recognise the commercial benefits of operating more ethically, and sustainable strategies are being used to replace pure consumption-driven business models.
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