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Larissa Zimberoff on Muck Rack

Larissa Zimberoff

(She/Her)
California, New York, San Francisco, San Francisco Bay
Covers:  Food, food-tech, climate (as it relates to food), sustainability
Doesn't Cover: If it's not food related, I don't cover it.
Write for @FastCompany, @TheInformation, @Wired, @TheAtlantic. Author of: Technically Food: Inside Silicon Valley's Mission to Change What We Eat.

Interview

Have you ever used a typewriter?

Yes

Who's your favorite fictional journalist?

Bridget Jones

What does it mean to be a journalist?

Being a journalist means writing stories that explains something, sheds light on an important part of our life and gets the facts right.

How do you prefer to be pitched on stories?

I prefer pitches that are personalized for me and that show they've read and understand my work.

What's your favorite social network?

Instagram - sometimes

What's your favorite drink?

mezcal negroni

Aside from your own, what's your favorite publication to read?

The Atlantic, Harpers, New Yorker

What's the most common misperception about your beat?

That food-tech also means software.

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