News If you miss the pop out tabs, Side Kick will bring order to your MacBook cord. Photo: Fuse Reel Logan Bailey will not rest until he has tamed every last tangled MacBook charging cord. He made inroads in 2017 with the Side Winder, a reel that mounts the charging brick in the middle and pulls in both ends of the cord with a few twists. Now, Bailey returns with the Side Kick, a square-shaped collapsible cable winder that sticks to the side of the charging brick.