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Articles by Marc Checket
Series: Thought Leadership is King. Your Social Content Needs Multimedia Storytelling to Succeed
Thought leadership. Once a novel approach to content and media strategy, now the cornerstone of brand visibility. A real thought leadership platform – one that works within our current tech and media landscape and is designed to build trust and attract leads – needs to employ multiple pillars to succeed.
Dos and Don'ts of Using AI for Video
By Marc Checket + Gabe Gerzon Artificial intelligence (AI) has undeniably transformed video production, offering tools that streamline processes and enhance creativity. But like any tool, AI is only as effective as the person wielding it. Used wisely, it can streamline workflows and unlock new creative possibilities. Used poorly, it can produce lifeless, generic content—or worse, land you in hot water with copyright lawyers.
2025 Marketing Trends Unwrapped
By Marc Checket With 2024 behind us, marketers are now fixated on what comes next. The trends that dominated last year have set the stage for 2025, proving that marketing is a constantly evolving playlist of innovation and adaptation. Here’s how the industry’s biggest hits from 2024 are poised to evolve and amplify 2025 marketing trends. 58% of companies using generative AI apply it for content creation. 53 AI Writing Statistics & Trends AI tools are becoming the ultimate duet partner for creatives.
Modern Dadhood: Heavy Topics, Young Minds
35 min Our world is full of big, heavy topics: War, politics, racial injustice, poverty... The list goes on. What’s the best way for dads and moms to approach these topics with our kids? Do we let them come to us? Avoid them at all costs? Hope that through some combination of teachers, YouTubers, and headlines, our kids will draw their own conclusion?
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