In the mid-to-late 00s, Ryan King spent practically every Friday night knocking virtual heads together in central London. He would be in one of two places: Street Fighter Third Strike in Piccadilly Circus’ Trocadero, or at Goodge Street’s Casino. “It’s hard to explain why we would tend to gravitate to one or the other,” says King, who is nowadays senior international PR Manager for SEGA Europe. “But we would – almost without agreement or discussion – start going to one or another for a few months.