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Articles by Marci James
Pairgap Launches Redesigned Website Built Around Co-Buying Community
Co-buyers and real estate investors can build their profiles now, ahead of the launch of the members-only Pairgap Community Co-buyers and real estate investors can build their profiles now, ahead of the launch of the members-only Pairgap Community Buying real estate with a partner is one of the smartest ways to build wealth, and our new site makes it easy to get started.” — Nikki Merkerson, founder and CEO of Pairgap THORNTON, CO, UNITED STATES, October 20, 2026 / EINPresswire.com / --...
elevateMLS Launches Home Search Website Built on MLS Data
Where the mountains meet the market, and professionals rise above the rest. The new elevateMLS.com, gives Colorado home buyers and sellers real-time MLS listings, local agent search and current market data in one place. Until now, consumers had to search portals, and what they found wasn't always current. Now they can come straight to the source.
Snapdoor Joins EXIT Realty Corp. International’s Premier Partner Program
The dashboard lets real estate agents give home sellers a real-time view and automated updates of marketing efforts, buyer interest, and offer activity. Snapdoor’s seller dashboard is now available to all EXIT Realty Associates who can leverage it to win listings and gain referrals.
10 AI tools every agent should be using in 2026
The question I get most from real estate agents and brokers is some version of “which AI tool should I be using?” It’s the wrong question, and it’s the reason so many agents dabble in AI without ever getting real results from it. No single tool does everything well. The agents getting the most out of AI right now aren’t using one tool for everything. They’re using a small stack, and every tool in that stack has one clear job.
Google can now tell you how your content performs in online search
For years, you’ve been posting to Instagram, TikTok and YouTube on faith. You could see likes and views inside each app, but you had no way of knowing whether any of that content ever showed up when someone searched Google for an agent, a neighborhood or a market question. That blind spot closed on July 29, and most agents have no idea. What just happened Google rolled out a Search Console feature called Platform Properties, first introduced on July 7 and made globally available on July 29.
Inside the 30-day plan: Your AI discovery checklist
In Part 1, we talked about why 91 percent of agents are invisible to AI right now, and the three things AI actually rewards: digital footprints that are trusted, cited and surfaced. If you missed it, go read that first. This is where we get tactical. Three things build your authority footprint fast: your Google Business Profile, YouTube and a plan you can actually follow without losing your mind. Let’s go.
The 30-day plan to get your real estate business discovered by AI
Last week, I typed “best real estate agent in the Highlands” into ChatGPT, just to see what would happen. It gave me tips on interviewing agents. It told me to check reviews and ask about local sales history. It even suggested a few questions to ask on a first call. What it didn’t give me was a single agent name. Not one. And that should worry every agent reading this. Buyers are already asking AI.
The MLS is a media company. It just doesn't know it yet
Here’s something that keeps me up at night. Every month, Zillow publishes housing market reports that get cited in news outlets and shared by agents across the country. Redfin calls its data hub “the earliest and most reliable data on the state of the housing market.” Both of those companies built their audiences and their brand equity on data that started inside the MLS. TAKE THE INMAN INTEL INDEX SURVEY Let that sit for a second.
A step-by-step guide for using AI to master real estate marketing
You’ve probably tried at least one AI tool by now. Maybe you typed in a prompt, got something that sounded stiff and generic and decided AI just wasn’t for you. I hear that a lot. And I want to push back on it. TAKE THE INMAN INTEL INDEX SURVEY The problem isn’t AI. The problem is using one tool and expecting it to do everything. The agents and brokers I see getting real results aren’t using a single platform. They’re using a short stack of specialized tools, each doing the job it was built for.
Oppy AI Integration Delivers 2.5x Lead Conversion Boost for Real Estate Brokerages Using Follow Up Boss
Example of AI Assistant Text Conversation Oppy and Follow Up Boss Clients are seeing up to a 2.5x boost in lead-to-conversion rates. Compared to other AI text tools we've used, Oppy is in a league of its own.
The Proptech Startup Media Guide: Strategically Leverage Paid Media
Bigger. Better. Bolder. Inman Connect is heading to San Diego. Join thousands of real estate pros, connect with the power of the Inman Community, and gain insights from hundreds of leading minds shaping the industry. If you’re ready to grow your business and invest in yourself, this is where you need to be. Go BIG in San Diego! In our previous guides, we covered how owned media forms the foundation of your proptech marketing strategy and how earned media builds trust through third-party validation.
The Proptech Startup Media Guide: Build Trust Through Earned Media
March is Marketing and Branding Month here at Inman. As we enter spring selling season, let’s explore which tried-and-true tactics and cutting-edge innovations are getting deals done in today’s market. We’ll also recognize the industry’s marketing and branding leaders with Inman’s Marketing All-Star Awards. Our previous guide explored how owned media forms the foundation of your proptech marketing strategy — your digital real estate that you control entirely.
The Proptech Startup Media Guide: Where To Focus Your Marketing First
March is Marketing and Branding Month here at Inman. As we enter spring selling season, let’s explore which tried-and-true tactics and cutting-edge innovations are getting deals done in today’s market. We’ll also recognize the industry’s marketing and branding leaders with Inman’s Marketing All-Star Awards. Did you know that 90 percent of startups fail, and among the survivors, those with a strong digital marketing strategy are three times more likely to succeed?
7 Musts For Buyer Presentations Ahead Of The Commission Deadline
HAPPENING NOW! At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and new business opportunities will be revealed. JOIN US VIRTUALLY. Buckle up; the game has changed. The real estate landscape is shifting, and it’s all about empowering buyers. Starting Aug. 17, 2024, a landmark settlement with the National Association of Realtors (NAR) will be implemented, and promises to change the way commissions are handled.
Ultimate SEO Guide To Promote Your Profile And Master Your Market
At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and new business opportunities will be revealed. Join us. Don’t miss all the SEO tips in part one of this series: Outdo the competition with this ultimate SEO guide Welcome back! If you haven’t already, be sure to check out part one of this SEO guide to gain a comprehensive understanding of how SEO can propel your website to new heights.
Your Essential Marketing Toolkit For A Post-NAR Settlement Landscape
May is Commission and Compensation Month here at Inman. We’ll sort through the noise and misinformation and provide you with the most up-to-date facts and strategies about how to prosper in the wake of the commission settlements. And look for straight-to-your inbox updates with Inman’s new weekly digest, Commission Chronicles. The real estate landscape is shifting dramatically, and agents who don’t adapt risk being left behind.
Outdo the competition with this ultimate SEO guide
It’s Marketing and Branding Month here at Inman. As we enter a competitive spring selling season, let’s examine which tried-and-true tactics and cutting-edge innovations are getting deals done in today’s market. We’ll also be recognizing the industry’s marketing and branding leaders with Inman’s Marketing All-Star Awards. What is search engine optimization (SEO)? It’s the process of improving your website’s visibility in search engine results pages (SERPs).
Rookie To Rockstar: The Essential Guide To Real Estate Marketing
February is New Agent Month at Inman. Follow along as we go deeper on the tools, tech and tips you’ll need to survive and thrive in 2024. For curated content crafted just for first-year agents, be sure to subscribe to our weekly newsletter, The Basics. In the digital age, your online presence is your handshake, your business card and your first impression all rolled into one.
The Real Estate Agent's Guide To Crafting Powerful Client Personas
February is New Agent Month at Inman. Follow along as we go deeper on the tools, tech and tips you’ll need to survive and thrive in 2024. For curated content crafted just for first-year agents, be sure to subscribe to our weekly newsletter, The Basics. In the crazy world of real estate, where every agent is vying for attention, marketing without personas is like trying to find a friend in a crowded concert without a cellphone — you’re one in a million, hoping to be heard.
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