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In 2013, Martin Scorsese’s darkly comic depiction of white-collar crime and hedonism, The Wolf of Wall Street, claimed the title for most uses of fuck ever in a Hollywood feature film. Over the course of three hours, the film’s characters utter the word and its derivatives more than 500 times. They deploy it as a noun, a verb, an adjective, an interjection, and an infix (that’s an affix inserted inside a word—as in, absofuckinglutely).
What is less well known is that snootiness can deliver a sale. Say a customer walks into a luxury store and is greeted with an askance look from a salesperson and no offer of assistance. You might think the customer would turn around and take her money elsewhere.
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