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Articles by Marcom AMI
Australian Marketing Institute new CEO to advance the profession's future
22 September 2026: The Australian Marketing Institute (AMI) is announcing the appointment of education and marketing leader Lauren Hyde as its new Chief Executive Officer. Lauren joins AMI at a pivotal time for the profession, with marketers navigating rapid change driven by artificial intelligence, data, technology and evolving customer expectations.
Australian Marketing Institute Announces 2026 Marketing Excellence Awards Winners
Sydney, 11 September 2026: The Australian Marketing Institute (AMI) is proud to announce the national winners of the 44th AMI Marketing Excellence Awards, recognising outstanding achievement across Australia’s marketing profession. For 44 years, the AMI Marketing Excellence Awards have recognised excellence in Australian marketing, celebrating the strategic thinking, creativity, innovation and measurable impact of marketers, teams and organisations across the country.
2026 AMI Marketing Excellence Awards - Entries Now Open
February, 2026 Australia’s Premier Marketing Awards Program Entries are now officially open for the 2026 AMI Marketing Excellence Awards, Australia’s leading recognition program for marketing excellence. For more than 40 years, the Australian Marketing Institute (AMI) has celebrated the campaigns, leaders and teams delivering strategy, innovation and measurable business impact across Australia. But these Awards go beyond recognising campaigns.
The CMO’s Real Job Now: Connecting the Enterprise for Growth
Bronwyn Heys – CEO Australian Marketing Institute – January 2026 Over the next two years, the role of the Chief Marketing Officer will change more than it has in the past decade. Insights from a recent Macquarie University ANZMAC panel, combined with emerging industry research, point to a decisive shift: marketing leadership is moving from communications stewardship to enterprise orchestration.
How Strategic Brand Revitalisation Redefined HMRI’s Role in Healthcare
January, 2026 Winning Campaign: Brand Revitalisation – Re-branding the Hunter Medical Research Institute Organisation: Guts Creative in partnership with Hunter Medical Research Institute Hunter Medical Research Institute (HMRI) is Australia’s largest regional medical research institute, based in Newcastle, NSW, with more than 1,700 researchers and 25 years of world-leading breakthroughs.
The Marketing Resistance Effect
How Overprescribed Marketing Tactics Are Fueling Brand Resistance and What Thoughtful Marketers Can Do About It Once Upon a Time, Antibiotics Changed Everything When antibiotics first appeared, they were nothing short of miraculous. They saved lives, healed infections, and revolutionised modern medicine. For the first time in history, a single pill could stop something that used to be fatal. But over time, success bred overuse.
AI Marketing Skills, Capabilities and Standards
Australian Marketing Institute and equitably.ai Partner to Elevate AI Marketing Skills, Capabilities and Standards Across Australia The Australian Marketing Institute (AMI) has announced a strategic partnership with equitably.ai to advance AI marketing skills, training quality, and professional standards across Australia.
Reimagining Marketing Careers in the Age of AI
By Bronwyn Heys, CEO – Australian Marketing Institute As CEO of the Australian Marketing Institute, my role is to guide both our profession and its next generation of talent through transformative change. Today, the rise of artificial intelligence (AI) is reshaping the entry-level marketing landscape. Recent research from Stanford and others reveals a troubling trend: early‑career roles are declining, while senior and experienced marketers remain resilient.
How AI video is quietly changing the way we market
AI video isn’t the future. It’s already here. And it’s making creative marketing faster, cheaper and more cinematic than ever before. At Brand IQ, we’ve been experimenting, testing, and pushing the limits of what these tools can do. One of our recent projects was for AMI. We wanted to bring their key brand elements to life in a bold, visual way. So, we created a video using AI tools like Midjourney to generate images and Suno to compose an original track called Diamonds.
Australian Marketing Institute Announces 2025 Marketing Excellence Award Winners
Sydney, 15 August 2025, Australia’s boldest marketers and sharpest creative minds were in the spotlight as the Australian Marketing Institute unveiled the winners of the 2025 AMI Marketing Excellence Awards. Held at Sydney’s iconic Ivy Ballroom, the annual Long Lunch brought together over 300 industry professionals for an afternoon of recognition, inspiration and high-impact connection.
AI’s New Frontier in Marketing
By Bronwyn Heys, AMI CEO As marketers, we’ve always sought tools that inform and inspire. But today, we’re standing at the edge of an evolution one where AI doesn’t just help us think, it helps us act and actually perform at our best. From my perspective, this is more than a technological shift. It’s a profound change in how we approach our craft, our teams, and the value we bring to our organisations. AI Agents: From Chat to Action OpenAI’s new ChatGPT Agent is a game-changer.
2025 AMI Marketing Excellence Awards Finalists
This year, we are proud to spotlight the boldest and brightest in Australian marketing. These finalists have pushed creative boundaries, redefined engagement and delivered meaningful results. Our finalists, drawn from across Australia, have demonstrated remarkable creativity, strategic insight, and an in-depth understanding of their audience’s needs. From cutting-edge digital approaches to powerful social initiatives, their work has profoundly impacted their industries and beyond.
AMI-ANZMAC APPLIED RESEARCH GRANTS 2025/2026
Research priorities 2025-2026 and application process. The Australian Marketing Institute and ANZMAC (Australia and New Zealand Marketing Academy) have allocated funds to provide a number of research grants that are applicable for industry-based research. A goal of the AMI is to provide direction and support for research involving marketing academics in Australia, and to encourage collaborations between academics and industry.
Winning the AMI Future Leader of the Year Award: A Moment of Pride and Gratitude
I had the incredible honour of being named the Future Leader of the Year at the Australian Marketing Institute (AMI) Marketing Excellence Awards. This recognition is not just a career milestone—it’s a celebration of the amazing teams I’ve worked with, the mentors who’ve guided me, and the transformative campaigns we’ve brought to life together.
Call for Participation: Research on Generative AI in Marketing
Are you a marketing professional based in Australia? We invite you to participate in an exciting research project exploring the use of generative AI in marketing practices. Led by academics at Deakin University, our study aims to understand how marketing professionals are integrating generative AI tools into their workflows, the benefits and challenges they encounter, and the impact on their professional practices. Your insights and experiences are invaluable to us. Who can participate?
Grill Guests Chat Careers: CMO Insights From Matt Oakley & Nikki Atack
Two Englishmen, An Aussie & A Canadian Walk Into A Bar… The next Grill The Marketer guests are from Matt Oakley, CSO at 303 MullenLowe who’s releasing ‘The evolving role of the CMO – a Western Australia perspective’ and Nikki Atack, a senior marketer who oversees marketing, sales, and customer service at Pentanet.
The AI-First Marketing Team: Redesigning Roles, Rewriting Relevance
By Bronwyn Heys There’s a quiet revolution happening in marketing departments—and if you’re not hearing it, you’re not listening hard enough. AI isn’t just transforming how we work. It’s reshaping who works, why we hire, and what makes a high-performing marketing team. We are entering the era of the AI-first marketing team—teams built with artificial intelligence embedded into their strategy, workflows and culture from the start. No more waiting on use cases or pilots.
Join the entire media and marketing industry at Mumbrella360 on 27-29 May
As a member of the AMI community, you have unlocked exclusive ticket savings to attend Mumbrella360, taking place at Carriageworks Sydney on 27-29 May. Simply enter code M360AMI20 to save 20% on any ticket type, whether that’s the all-access pass or the ‘conference only’ two-day pass.
What does ChatGPT remember about you?
By Bronwyn Heys, CPM | CEO, Australian Marketing Institute This week I checked my ChatGPT memory — and it remembered quite a bit. That I’ve led brands like McDonald’s, KFC, and MasterFoods at Mars. That I’m focused on AI, marketing transformation, and helping marketers stay commercially and professionally relevant. It recalled past projects, tools I’ve used, and themes I return to often in strategy and leadership conversations.
Industry awards for CALD marketing shines a light on authentic cultural understanding to drive engagement and growth
At CulturalPulse, we understand that much of Australia’s mainstream marketing and advertising leave some of our largest communities feeling unseen and unheard. So, winning these industry awards helps us to deliver on our mission to activate today’s multicultural Australia. Our approach connects cultural communities and fosters a sense of belonging through meaningful communication and engagement.
Victorian Thought Leadership Breakfast a Huge Success!
On Thursday 3 April, the Australian Marketing Institute (AMI) Victorian State Committee and T garage hosted an exclusive thought leadership breakfast with special guests, Luke Gibson from Perfection Fresh Australia, Susie White from Asahi Beverages and Michael Magee from Kraft Heinz. The early start didn’t keep the crowds away, with over 100 senior marketers in the room, hanging on every word of the discussion exploring key themes on the topic “Transforming Innovation for Tomorrow’s Consumer”.
AMI Awards: Why It Was A Career Highlight For Me
By Joanne Smith, Chief Brand, Innovation, and Communications Officer, Blackmores Group Winning an Australian Marketing Institute (AMI) Award is an incredible honour, granted by our leading industry body with over 90 years of industry representation. The AMI Awards celebrate the best in Australian marketing, and to be recognised among other outstanding peers is humbling and inspiring.
Why Bench-Ready Marketers Are the Future — and How AMI’s Competency Framework Is Helping Build Them. - AMI
March, 2025 Article by: Bronwyn Heys – CEO Australian Marketing Institute At the Australian Marketing Institute, we’ve long believed that marketers can’t afford to be one-trick ponies. In a world being reshaped by AI, automation, shifting customer expectations and commercial pressure, marketers need to be “bench ready” — equipped with the depth and breadth of competencies that allow them to flex across strategy, creativity, data, digital, business, and people leadership.
Overcoming Stress and Overwhelm: A Guide for Emerging Leaders
In today’s fast-paced world, emerging leaders face numerous new challenges – they have a greater workload, are asked to take more accountability for outcomes and lead diverse teams that are engaged and productive through the ongoing challenges of a hybrid workplace and uncertain economic conditions. All of these expectations can quickly lead to feelings of stress and overwhelm – leaders are struggling to cope with the day to day demands of their roles and the growing scope of responsibility.
Grill The Marketer is Back for 2025, Hosting 1st Interstate Guest, Zeina Khodr
Tickets are now on sale for Grill The Marketer 2025, with the first event of the bi-annual series’ 6th year on March 27th, at The Verdict Bar, Upstairs at The Court Hotel. This year’s first guest is also the first interstate panellist, Zeina Khodr, Chief Spark & Founder of Paper + Spark. Zeina’s a published authority in workplace culture and Paper + Spark is an award-winning Sydney-based agency with a mission: to use the power of storytelling to solve real business challenges.
AMI Emerging Marketers Mentoring Program 2025: Bigger, Smarter & More Connected Than Ever!
Are you ready to take your marketing career — or leadership — to the next level? Whether you’re an emerging marketer looking for guidance or a seasoned professional eager to give back, the AMI Emerging Marketers Mentoring Program 2025 is your opportunity to connect, grow, and lead. For over a decade, this seven-month mentoring program has been helping marketers build confidence, connections, and careers — and in 2025, it’s more engaging and rewarding than ever. What’s New for 2025?
Why Financial and Commercial Acumen is Every Marketer’s Superpower
Marketing has always been the engine of growth, creativity, and customer connection. But in today’s fast-moving, data-driven business world, creativity alone won’t get you a seat at the decision-making table. If you want influence, you need numbers. If you want a bigger budget, you need business acumen. And if you want to prove the value of marketing, you need to speak the language of finance. That’s where AMI’s Finance and Commercial Acumen for Marketers masterclass comes in.
Marketers Who Speak Finance Get Ahead – Here’s Why - AMI
Marketing isn’t just about creativity & storytelling —it’s about delivering measurable business impact. Yet, 69% of marketers admit they need better financial fluency, and only 12% feel confident interpreting financial data. In today’s results-driven world, every dollar spent is scrutinised. If you can’t connect marketing to financial outcomes, you risk being sidelined in key business decisions.
The Case for Sustaining DEI in Business: Beyond Tokenism and Rhetoric
As Australia’s workforce grows more diverse, Diversity, Equity, and Inclusion (DEI) initiatives are more important than ever. Findings from the 2023-2024 Inclusion@Work Index reveal 30% of Australian workers have experienced discrimination and/or harassment at work. Yet, resistance to DEI efforts among Australian workers has risen from 3% to 7% over the past five years.
Victoria Networking Event: Lawn Bowls – A Winning Blend of Fun & Connection - AMI
On Thursday, 13th February, the Victorian State Committee hosted a Lawn Bowls Networking Event, creating the perfect opportunity for Victorian marketers to connect in a relaxed and engaging setting. Despite the heat soaring to 35°C, followed by a refreshing downpour, attendees embraced the event in their own style—some networking indoors over a delicious cheese platter, while others took to the green, enjoying the friendly competition.
Australian Marketing Institute launches advanced, globally aligned Competency Assessment Tool
Sydney, February 10, 2025: The Australian Marketing Institute (AMI) today unveils its globally aligned Competency Assessment Tool, designed to equip businesses with the resources to help their marketing teams thrive and upskill in today’s rapidly evolving marketing landscape. The new online Competency Assessment Tool enables businesses to evaluate and develop their teams’ marketing skills, identify marketing skills gaps, while empowering individuals to take charge of their professional growth.
Just When You Figured Out Generative AI… Here Comes Agentic AI!
As we embrace 2025, a new AI powerhouse is reshaping the marketing landscape: Agentic AI. Unlike Generative AI—which creates reactive outputs—Agentic AI is proactive and autonomous, analysing data, making strategic decisions, and executing actions in real-time. Why Agentic AI Is a Game-Changer Personalisation at Scale Agentic AI evaluates customer behaviours and preferences, crafting tailored experiences that drive engagement and conversions.
My Brilliant Career: Carmen Smith - Head of Marketing, Media, and Communications at Quintessential
Bold opportunities come to those willing to embrace risk, change, and challenge – and that ethos has shaped my career journey. Over the years, I’ve worked on complex, high-stakes projects across industries, navigating cultural, logistical, and strategic challenges. Each experience has taught me valuable lessons about leadership, adaptability, and crafting lasting impact.
New Year, New Way to Elevate Your Career
We understand that your time is precious, and staying on top of the latest opportunities, insights, and resources is essential for your career growth. That’s why we’re evolving the way we communicate with you. Starting this week, we’re replacing our multiple emails with a single, consolidated weekly newsletter. This means one go-to update in your inbox every week—delivering everything you need to progress in your marketing career. Webinars, Masterclasses, and Events: All in one place.
Connecting with Australia’s multicultural consumers in the spotlight at Australian Marketing Institute Awards and latest Perspectives series with ThinkNews Brands - AMI
How to best connect with the 51 per cent of Australian who identify as culturally and linguistically diverse (CALD) was in the spotlight last month when multicultural agency CulturalPulse picked up two gongs at the Australian Marketing Institute’s (AMI) Marketing Excellence Awards gala for its work engaging multicultural consumers to FIFA Women’s World Cup 2023.
Welcome to AMI's new National Membership Manager, Lorri Loca
We’re thrilled to announce Lorri Loca as AMI’s new National Membership Manager. With a wealth of experience in membership management, Lorri has successfully grown and engaged member communities for well-known organisations across Australia. Her expertise spans events, sponsorship, and building strong professional connections. What sets Lorri apart is her passion for understanding member needs, solving challenges, and creating programs that foster loyalty and deliver real value.
Top 7 B2C CMO Challenges in 2025
Article by: James Keeler, November 2025 I’ve spoken to a lot of senior marketing and digital people recently, and I’ve noticed some trends for marketing leaders in the coming year. While this isn’t a formal research study, it seems close to reality for many CMOs. Challenge: Understanding marketing effectiveness. What activities can I cut without significantly impacting the bottom line or stakeholder relationships? Which headcount can I replace with automation/AI?
What’s your career plan for 2025?
As 2024 draws to a close (where did the past year go?), many of you will be assessing your career progress, this past year, and start thinking about what 2025 will bring. Let me be blunt: career progression rarely happens by osmosis. To increase your chances of success, I advocate having a Career Roadmap in place. Creating a career roadmap will provide you with a foundation on which you can advance your career.
2024 AMI Marketing Excellence Awards winners announced
October, 2024 The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising outstanding achievements in the Australian marketing industry. For over 40 years, the AMI Marketing Excellence Awards have been the pinnacle of marketing recognition, honouring campaigns that showcase creativity, innovation, and impactful results.
How do the Australian Privacy Principles (APPs) apply to AI?
This must be one of the most common questions during presentations and privacy update sessions. The growth of the use of AI, particularly now that it is imbedded in so many platforms (Chat GPT, Copilot, Einstein AI, Dynamics AI, Zoho Zia etc.), means that many organisations are potentially using personal information to train these powerful tools. This begs the question – is this allowed under the APPs? To be clear, I am not an expert in AI.
My Brilliant Career
By Stephanie Conti – Strategic Marketing Lead, Capability ANZ When I began my career, marketing wasn’t exactly where I thought I would end up. My journey has always been driven by a passion for people and a commitment to learning, upskilling, and reskilling. Over time, I realised that while I wasn’t a traditional marketer, I was drawn to the very core of what drives this field—the desire to connect, create impact, and bring out the best in others.
Why You Need to be Certified: The Importance of Professional Certification and Accreditation
In this month’s article, I will explore why you need to be certified and the benefits of professional accreditation. In today’s competitive job market, it is more important than ever to stand out from the crowd. One way to achieve this is through professional certification and accreditation.
Marketing is experiencing a major transformation driven by technological advancements, shifting consumer behaviours, and a dynamic economic landscape. - AMI
Bronwyn Heys, CEO of the Australian Marketing Institute, provides valuable insights into the evolving state of the marketing profession, highlighting how it is changing, what marketers need to focus on now, plus the emerging competencies and skills required to thrive in this new environment. HOW MARKETING IS CHANGING IN 2024 Digital Transformation The shift towards digital channels has accelerated, with an increasing emphasis on online marketing, social media, and e-commerce.
Marketing metrics that matter: Australian Marketing Institute and ThinkNewsBrands event panel debate what it takes to sell marketing into the c-suite
September, 2024 Telling a strong story up the line every year to executives by reframing marketing through select metrics that ladder into business outcomes and reputation are just some of the ways marketing teams can better sell marketing into the executive suite, several marketing luminaries advise.
My Brilliant Career: Chris Taylor [Senior Consultant - CX and Marketing Practice Lead, Digital Frontier Partners]
My career has been defined by adaptability, continuous learning, and a deep passion for marketing. It all began at Coca-Cola in Queensland, where I learned the importance of sales and merchandising. I quickly grasped how promotions and pricing drive demand in retail, and with a branded car and endless supplies of product, I became the envy of my peers. But it was more than just fun—I developed an early appreciation for how essential it is to create demand in a competitive marketplace.
Navigating the Era of Unrelenting Change: How Change Management Can Transform Marketing Teams
By Helen Marsh – Strategic Marketing Lead, Capability at ANZ and CMO, GGWP Academy In the dynamic world of marketing, the pace of change seems relentless. Marketers are constantly adapting to new trends, channels, and technologies, from the rise of social media platforms like TikTok and Instagram to emerging technologies like AI. The sheer volume and speed of these changes can be overwhelming, leaving many feeling like they’re on a never-ending roller coaster.
2024 AMI Marketing Excellence Awards Finalists
This year, we’re excited to celebrate the most innovative campaigns that have redefined marketing boundaries, all crafted by some of the biggest names in the industry. Our finalists, drawn from across Australia, have demonstrated remarkable creativity, strategic insight, and an in-depth understanding of their audience’s needs. From cutting-edge digital approaches to powerful social initiatives, their work has profoundly impacted their industries and beyond.
The many benefits of being part of an industry awards program
Having just announced the finalists for this years AMI Awards for Marketing Excellence, I’m prompted to reflect on the benefits of entering an industry awards program. The benefits go beyond the obvious ones. Sure, there is the personal satisfaction and pride in being a finalist and winning an award or being part of a winning team. But the benefits go well beyond this. Winning or being a finalist for an award is a very public way of recognising the hard work and achievement of your team.
Obtaining the CPM Status– Is Much More Than Another Feather in Your Cap! - AMI
By: Bianca Haputhanthri, Marketing Consultant/ Brand Strategist It is an absolute privilege to be recognized as a Certified Practicing Marketer (CPM) from an entity such as the Australian Marketing Institute (AMI) which carries a rich heritage of igniting marketing excellence for over 90 years. The CPM designation is the preeminent professional benchmark exclusively tailored for marketers in the Asia – Pacific region.
Edith Cowan University Achieves Re-Accreditation for Innovative Marketing Programs
Edith Cowan University (ECU) has recently secured re-Accreditation for three of its leading-edge degree programs. This prestigious recognition underscores ECU’s dedication to upholding high standards in marketing education, both in theory and practice. The Australian Marketing Institute (AMI) re-Accreditation is a distinguished honor that requires programs to meet continued rigorous criteria, including social responsibility, analysis, knowledge, judgment, and communication.
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