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Participants and Procedure Participants were recruited from political subreddits through a multi-step process. First, we used Google BigQuery to examine historical data about political participation on Reddit. We searched subreddits that had at least 500 comments in March 2019 and sorted them on the basis of the proportion of comments that mentioned at least one political term (such as Trump, Biden, or Senate).
Conversation is often described as the soul of democracy (Dewey 1991; Habermas 1981; Rorty 1991). This is not only because it spreads awareness about social problems, but also because it stimulates deliberation about how these problems might be solved (Eliasoph and Lichterman 1999; Katz and Lazarsfeld 1955; Perrin 2006; Polletta 2004). Yet advocacy organizations that aim to stimulate conversation face considerable competition for public attention.
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