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Articles by Marcus Witte
Madison Logic Launches Journey Acceleration
New York: Madison Logic, account-based marketing (ABM) platform, recently announced the launch of Journey Acceleration™, which allows B2B marketers to target ABM programs to all stages of the buyer journey within ActivateABM, the industry’s only global, comprehensive ABM platform.
Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact
San Mateo, CA: Engagio, provider of account-based software and solutions, announced Engagement Minute Attribution for Dash, the company’s account based attribution solution. Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together. Other solutions only track the impact of marketing campaigns and ignore sales and SDR efforts, as well as non-campaign activities, such as lead nurturing and web visits.
Account-Based Marketing: Our Last Best Hope
ABM is not dead—it is the Little Black Dress of sales strategies. The problem with ABM today it that the implementation often falls short. Sales and marketing should be working together to identify that segment of the universe they believe provides the best product-market fit. Instead of coordination, marketing departments use ABM simply to target their dollars. Meanwhile, reps are being cut out of the sales process, writes, Mark Godley, CEO of LeadGenius.
Agile Marketing at CA Technologies
Kristen Wilson, Senior Director of Digital Marketing and Demand Generation at CA Technologies, is leading a pilot team for innovative transformation – in this case enabling the marketing organization to adopt Agile methodologies.
Adoption of Account Based Marketing (ABM) Strategies Show No Signs of Slowing Down in 2019
Account-based marketing (ABM) is quickly becoming a preferred marketing strategy. In 2019, ABM will make an even bigger impact as AI-powered systems are more readily deployed as part of the strategy. What does that mean for you? More efficiency, easier implementation, better results, and a bigger bottom line, writes, Casey Carey, Sr. Director, Marketo Product Marketing, Adobe.
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