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Articles by Maria Manning-Chapman
TSIA Quick Poll Results: Influence of Marketing, Automation, and Data Collection
We use cookies to enhance site navigation, analyze site usage and show personalized advertising. See our Privacy Policy. California residents - see CCPA Privacy Policy Supplemental for opt-out options. This content is currently only available to TSIA members. If you believe you are seeing this message in error, please let us know. Does marketing help drive learning subscription renewal? When learning subscription renewal is automated, is the renewal rate higher?
The State of Education Services: 2023
This annual report identifies 2023 trends for customer training organizations. To support corporate transformation in 2023 and beyond, education services (customer training) organizations must acquire three critical capabilities: Monetize training, Drive continuous content consumption, and Foster engagement. This report discusses these three capabilities and the importance of each in supporting transformation overall.
The Secrets to Fueling Product Adoption with In App Guidance
Join us September 28, 2022 11:00 AM PT / 2:00 PM ET A frictionless digital customer experience (DCX) is becoming ever more critical in the quest to drive product adoption. In-application guidance (also known as in-product performance support) is a vastly underutilized tool that can ease friction, and by consequence, drive adoption. So, why is it that fewer than 30% of customer training organizations and 55% of product management teams leverage in-application guidance to fuel their goals?
Learning as a Service: Addressing Some Common Concerns
The future of learning is heading toward a cloud-based subscription model that gives people the ability to learn what they want, how they want, where they want, and when they want. This new found accessibility not only benefits users, but also gives education services organizations access to a wider audience of people who otherwise might not have considered training, and that is the real beauty of “Learning-as-a-Service” (LaaS).
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