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Articles by Mario Solis-Marich
California's Latino Snapback Is Real
The GOP Slippage Is Real, but Democratic Consolidation Is Not California's Latino Snapback Is Real—And It's Reshaping the Governor's Race. The data is in: Latino voters who swung right in 2024 are swinging back—hard. And as California's June 2, 2026 primary approaches, that correction is landing right in the governor's race.
Bad Bunny’s Super Bowl LX Halftime Show
What a week! Bad Bunny’s Super Bowl LX halftime show wasn't just a huge cultural success - it showed that the Latino sleeping giant is wide awake. It's the old school political campaigners that are sleepwalking. We’ve had days of positive energy because people didn’t just watch the show… they saw themselves in it.
What Trump's Attacks on Latinos Is Costing California
If you believe the mass deportations won't affect you because you don't have Latinos in your immediate circle, think again. For the past five months, we have witnessed mass deportations. Latino and Latina workers and their family members being detained—at work, at school, awaiting legalization hearings, or even on their way to swear their citizenship oath to the United States of America.
How Can California Dems Win Back Latino Vote?
After the disastrous November election, we have not seen the emergence of an agenda or an effort that clearly goes to the heart of Latino community. As California’s sunbeams emerge from what seems to have been a very prolonged cold snap, community observers realize that the increased temperatures may bring the Latino voter simmer to a boil.
Election Deniers 2022
There is little doubt that pro-Trump Republicans are going to challenge voters and contest results that they do not like in 2022’s general election. And should they lose those challenges and contests, they are not likely to accept the results. The Warning Signs are Everywhere There are recruitment drives to challenge voters and voter registrations. There are instructions to disrupt the process and counting of votes. There are assertions not to trust any vote-counting computer.
Up In Smoke: The Broken Promise of Proposition 64
Top political consultants were worried. The ballot initiative that would legalize cannabis in California was on the ropes. It looked as if it would not pass. The biggest block of attainable votes would have to come from Latino voters. Polls suggested that they were against legalization. The word spread: the cannabis industry needed to convince a critical mass of Latino constituents to vote for Proposition 64.
Solis-Marich: Don’t turn back the clock on TV programming...
I have worked in the television business for almost 16 years – a time of breakneck change that has seen us go from clunky cabinets to digital flat screens and from “Rosanne” to “Jane the Virgin.”When I first started at LATV, I was part of the first bilingual and bicultural station targeted at Latinos.
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