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Articles by Marion Weiler
Fine-tune your brokerage operations today for sustainability
Who isn't looking for ways to improve profitability and margins for their brokerage? And, you're doing this while simultaneously trying to plan for the headwinds that are predicted to take on additional speed in the weeks and months ahead. No doubt, your efforts now will impact the likelihood of creating a sustainable future for your brokerage or business.
Real estate leaders, be a force of clarity among the chaos
Are you enjoying the remaining summer days while trying to drown out the noise of the various high-stress external factors we're seeing in our industry and world today? It's no secret that tensions are high, a large number of professionals are burnt out - and while some might be wondering if it is ever going to end, others have concluded that this is simply the new normal, as if such could exist in an ever-changing world. It doesn't have to be all doom and gloom.
3 Leadership Shifts That Can Propel Your Real Estate Brokerage Forward
This April, one of Inman’s most popular recurring theme months returns: Back to Basics. All month, real estate professionals from across the country share what’s working for them, how they’ve evolved their systems and tools, and where they’re investing personally and professionally to drive growth in 2022. It’s always smart to go Back to Basics with Inman. Are you receiving Inman’s Broker Edge? Make sure you’re subscribed here.
Brokers, how to create and leverage your personal brand
As brokerage and real estate industry leaders, we know it is important to create an effective brand strategy for your brokerage, but have you thought about how your personal brand impacts your organization? While your brokerage has unique, defined characteristics and operational properties that steers it towards its goals, your personal attributes can often play a huge role in supplementing the entire process. Here’s how to leverage your personal brand as a leader in real estate.
Leadership that propels your real estate brokerage to success
What may have worked for you and your brokerage in the past has likely changed forever over the course of the last couple of years as we saw record-breaking market numbers and increased complexity across brokerage operations. What lessons have you learned? Has your brokerage seen increasing success in all areas or is its growth being stunted by the many moving factors of our “new reality”?
Building a Winning Brand, But Where to Start?
We often hear that when it comes to building a successful business, branding is one of the most important aspects. And not only that, but if done right, powerful branding can also do parts of the selling for you. Undoubtedly, branding can create a lasting effect on our businesses across markets, but it is rare to see and know how it is broken down and where to start.
Ways to Keep Your Staff Engaged, Happy and Productive During the "Great Resignation"
If you’re a brokerage leader worried about “The Great Resignation,” you’ve got a lot riding on keeping your staff engaged, happy and productive through one of the most difficult market disruptions the industry has seen. After all, your agents’ success, and hence your brokerage’s success, largely depends on the level of support your staff members provide your agents.
Is Your Current Brand Strategy Serving You?
When it comes to branding your brokerage, the first question to ask yourself is if branding plays a role as a visual aspect, or as a strategy. At first you might wonder why it matters, but there is a rather important intertwined connection between branding, marketing and business strategy that is commonly missed. Far too many brokerage brands focus on creative aspects such as designs and print materials along with pretty logos, or eloquent photos of properties.
The value of mentoring young female professionals
Real estate is an industry dominated by exceptional female figures and top producers. However, according to The C.A.R. Women’s Initiative, “even though the real estate industry is predominantly female, women are underrepresented in leadership positions at the brokerage and senior management levels.” So, how can we create more of the mentors and role models many of us wish we had, and truly empower the next generation of female leaders?
The Foundation Of A Resilient Company Is Built On These 3 Things
In today’s wild market and post-COVID professional landscape, your organization’s resilience and adaptability are constantly put to the test. To ensure that you’re building resilience into your organization for the long-haul, focus on these three key areas. In today’s wild buyer’s market and the post-COVID professional landscape, it’s no exaggeration to say that many brokerage leaders are part of one of the craziest roller coaster rides of their careers.
Beyond design: 3 ways to fully leverage your brokerage brand
Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business. We want to help you make more money — right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world. Get full access to the series for 50 percent off here.
How to manage the impact of COVID-19 on your organization
Forget business as usual. Get in touch with the realities of the present moment to develop deeper relationships with your team and your clients. Here are a few suggested stages to implement into your plan for reopening, both operationally and through your advertising. We want to help you make more money — right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world.
3 practical profitability hacks for brokerage leaders
By optimizing day-to-day operations and eliminating redundancies, brokerage and team leaders can create a more efficient company and increase profits. Here’s how to get started. We want to help you make more money — right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world. Get full access to the series for 50 percent off here.
Scared of losing talent? 3 tips for better retention
In real estate’s fast-paced environment, the fear of losing agents is real and ever-present. But instead of focusing on external factors and symptoms of greater problems, leaders should turn their attention to the things within their control. Here’s how. The fear of losing agents is hardly uplifting, and neither are deteriorating margins due to the increasing needs for investments and higher splits.
Create a magnetic company culture by taking these 4 steps
A strong and engaging culture improves performance levels and ultimately drives financial results — and it doesn’t take a big budget to achieve. Are you receiving our weekly Teams Beat newsletter? For the teams latest news, insight and trends, subscribe here. Across the real estate landscape, margins are down, and there is more competition than ever for agents.
Are You A Leader? Here's How To Bring Out The Best In Your People
By fostering an environment that allows everyone to be their best selves — staffers who genuinely want to do meaningful work, combined with happy agents who have what they need to succeed — you’ll create a win-win situation. Here’s why. As a real estate executive, you’re likely wondering how you and the various organizational layers of your management team can utilize the talents agents, employees and support staff bring in and how to add fulfillment to their roles.
How to chase intention — not money
The business of real estate is fast-paced and in the moment. As an agent, you’re always chasing the next transaction. But here’s how operating with intention can positively impact both work and life. The reality of running a real estate business is seemingly in the moment. We deal with whatever comes our way and react to daily emergencies, which leaves so many of us emotionally and physically depleted.
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