Mark Gurman
Verified
As seen in:
Bloomberg News,
UOL Economia,
Folha de S.Paulo,
Forbes,
MSN,
MSN Brasil,
MSN Canada,
MSN Hong Kong,
MSN Ireland,
MSN Philippines,
O Globo
and
Breaking News on Apple & Tech. Bloomberg Managing Editor. @UMSI Board Member. Send secure tips on Signal: markgurman.01 or email markgurman@protonmail.com.
Articles by Mark Gurman
Apple announces Oct 28 event for touch-screen MacBook Pro
Apple Inc on Oct 20 confirmed that it’s holding a product launch event on Oct 28, where the company is planning to debut its first touch-screen MacBook. The event, which will take place in Los Angeles, is dubbed "Pro and tell,” a nod to the MacBook Pro update. Apple will also introduce a new low-end MacBook Pro with an M6 chip, a refreshed iMac and a revamped iPad mini with a sharper screen, Bloomberg News has reported.
アップル、28日に新製品発表会－初のタッチ画面MacBook Pro投入へ
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
蘋果宣布10月28日舉行發布會 將推出觸控屏MacBook Pro
【彭博】-- 蘋果周一確認，將於10月28日舉行新品發布會，屆時計畫推出公司首款觸屏MacBook。 這場主題為「Pro and tell」的活動將在洛杉磯舉行。據彭博新聞此前報導，蘋果還將推出一款搭載M6晶片的新款入門級MacBook Pro、更新版iMac，以及配備OLED屏幕的升級版iPad mini。 在此次發布會之前，蘋果最近幾周已經密集發布一系列新品，包括HomeView、HomePod mini 2和更新版Apple TV機上盒。該公司的首款折疊屏手機iPhone Duo將於周五開售。 推薦閱讀：蘋果稱首款折疊屏iPhone需求異常強勁 部分訂單預計明年交付 原文標題Apple Announces Oct. 28 Event for Touch-Screen MacBook Pro More stories like this are available on bloomberg.com ©2026 Bloomberg L.P.
Apple Announces Oct. 28 Event for Touch-Screen MacBook Pro Original
(Bloomberg) -- Apple Inc. on Monday confirmed that it's holding a product launch event on Oct. 28, where the company is planning to debut its first touch-screen MacBook.
Apple presentará su primer MacBook Pro con pantalla táctil el 28 de octubre
(Bloomberg) -- Apple Inc. confirmó este lunes que celebrará un evento de lanzamiento de producto el 28 de octubre, en el que prevé presentar su primer MacBook con pantalla táctil. El evento, que tendrá lugar en Los Ángeles, fue bautizado como "Pro and tell", en referencia a la actualización del MacBook Pro. Apple también presentará un nuevo MacBook Pro de gama baja con un chip M6, un iMac renovado y un iPad mini rediseñado con una pantalla de mayor nitidez, según informó Bloomberg News.
Apple Plans November 6 Release for New Mac, iPad Mini, and HomeView with Robotic Arm
Apple is set to release a new Mac and iPad Mini on November 6, coinciding with a retail store reset. This move suggests a strategic refresh of its product lineup, which may include the innovative HomeView featuring a robotic arm. The significance of this release lies in Apple's continuous efforts to enhance its product offerings and maintain competitiveness in the tech market.
Apple’s HomeView Offers Tantalizing Preview of a Future Robotic Version
Photographer: Chris Welch/Bloomberg October 18, 2026 at 2:00 PM UTC Apple’s new HomeView shows the undeniable potential of a higher-end version with a robotic arm.
Apple names Meta veteran Scott Tucker as litigation chief in legal team shake-up
Apple Inc. has tapped a longtime Meta Platforms Inc. executive as its new litigation chief, bolstering its legal team at a time when the iPhone maker faces a growing array of lawsuits. The company has hired Scott Tucker, a longtime deputy general counsel and litigation chief at Meta, according to people with knowledge of the matter. The move reunites Tucker with new Apple General Counsel Jennifer Newstead, who is bringing on a trusted lieutenant from her time at the social networking giant.
Apple Taps Meta Veteran as Litigation Chief in Legal Shake-Up
has tapped a longtime executive as its new litigation chief, bolstering its legal team at a time when the iPhone maker faces a growing array of lawsuits. The company has hired Scott Tucker, a longtime deputy general counsel and litigation chief at Meta, according to people with knowledge of the matter. The move reunites Tucker with new Apple General Counsel , who is bringing on a trusted lieutenant from her time at the social networking giant.
Apple Taps Meta Veteran as Litigation Chief in Legal Shake-Up
has tapped a longtime executive as its new litigation chief, bolstering its legal team at a time when the iPhone maker faces a growing array of lawsuits. The company has hired Scott Tucker, a longtime deputy general counsel and litigation chief at Meta, according to people with knowledge of the matter. The move reunites Tucker with new Apple General Counsel , who is bringing on a trusted lieutenant from her time at the social networking giant.
Apple Names Meta Veteran as Litigation Chief in Legal Team Shake-Up
Bloomberg (Bloomberg) -- Apple Inc. has tapped a longtime Meta Platforms Inc. executive as its new litigation chief, bolstering its legal team at a time when the iPhone maker faces a growing array of lawsuits.
Apple Says iPhone Duo Demand Extraordinary After Delivery Delays Original
Photographer: David Paul Morris/Bloomberg (Bloomberg) -- Apple Inc.
Apple prepares to debut first AI features in China in December
Apple Inc is gearing up to release its artificial intelligence (AI) platform in mainland China, following a lengthy regulatory delay that has kept the company’s AI features out of one of its most important markets. The iPhone maker is planning to launch Apple Intelligence in the region in December as part of an upcoming iOS 27.3 update, according to people with knowledge of the matter. The debut will include the AI features first rolled out in the US two years ago on the iPhone, iPad and Mac.
OpenAI vows not to use trade secrets allegedly taken from Apple
OpenAI agreed not to use trade secrets that Apple claims were stolen by employees who defected from the iPhone maker to the artificial intelligence startup while a legal fight between the companies plays out. The ChatGPT maker made the voluntary concession during a court hearing Wednesday in which a federal judge said he was “highly likely” to side with Apple and issue an injunction against OpenAI.
Apple prepara el lanzamiento de sus primeras funciones de IA en China en diciembre
Bloomberg — Apple Inc. (AAPL) se está preparando para lanzar su plataforma de inteligencia artificial en China continental, tras un prolongado retraso normativo que ha mantenido las funciones de IA de la empresa fuera de uno de sus mercados más importantes. El fabricante del iPhone tiene previsto lanzar ‘Apple Intelligence’ en la región en diciembre, como parte de la próxima actualización a iOS 27.3, según fuentes conocedoras del asunto.
OpenAI vows not to use trade secrets allegedly taken from Apple
OpenAI agreed not to use trade secrets that Apple Inc. claims were stolen by employees who defected from the iPhone maker to the artificial intelligence startup while a legal fight between the companies plays out. The ChatGPT maker made the voluntary concession during a court hearing Wednesday in which a federal judge said he was "highly likely" to side with Apple and issue an injunction against OpenAI.
Apple vs OpenAI: Judge says he will ‘likely’ side with iPhone maker
The judge in Apple Inc’s high-stakes trade-secret theft case against OpenAI said he is “highly likely” to grant the iPhone maker an injunction barring use of its proprietary information by former employees now at the artificial intelligence startup. US District Judge Edward Davila’s comments at a hearing on Wednesday mark a potential setback for the ChatGPT maker’s hardware development efforts. Siding with Apple would be his first substantive ruling in the dispute.
Apple Prepares to Debut First AI Features in China in December Original
is gearing up to release its artificial intelligence platform in mainland China, following a lengthy regulatory delay that has kept the company’s AI features out of one of its most important markets. The iPhone maker is planning to launch Apple Intelligence in the region in December as part of an upcoming iOS 27.3 update, according to people with knowledge of the matter. The debut will include the AI features first rolled out in the US two years ago on the iPhone, iPad and Mac.
アップル、中国でAI機能を12月に初投入へ－長引く規制問題に進展
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
蘋果據悉準備12月首次在中國推出AI功能 新版Siri暫不同步
【彭博】-- 蘋果公司正準備在中國大陸推出其人工智能平台。此前漫長的監管審批延遲，使蘋果的AI功能遲遲未能進入這個至關重要的市場。 據知情人士透露，蘋果計畫於12月在該地區推出Apple智能，作為即將發布的iOS 27.3更新的一部分。此次發布將包含兩年前率先在美國面向iPhone、iPad和Mac推出的AI功能。 因相關計畫尚未公開而要求匿名的知情人士表示，此次發布將不包括新版Siri AI助手以及蘋果今年宣布的其他功能。 蘋果7月已獲得在中國推出Apple智能的初步批准，但近期又就正式面向消費者推出該服務與中國工業和信息化部進一步溝通。蘋果執行董事長蒂姆·庫克上月出席了白宮為中國國家主席習近平舉行的國宴。 蘋果為在中國推出Apple智能已籌備多年。該公司一度認為可以在2025年5月發布，但隨後推遲至2025年底，又再次推遲至今年春季。在此期間，中國政府的審批進程一直讓蘋果難以掌握進展。 蘋果公司發言人拒絕置評。 原文標題Apple Prepares to Debut First AI Features in China in December More stories...
Apple Prepares to Debut First AI Features in China in December
Photographer: Chris Ratcliffe/Bloomberg (Bloomberg) -- Apple Inc.
OpenAI Vows Not to Use Trade Secrets Allegedly Taken From Apple
Photographer: Gabby Jones/Bloomberg (Bloomberg) -- OpenAI agreed not to use trade secrets that Apple Inc.
Apple Is About to Close the Biggest Hole In Its Ecosystem With HomeView
The Apple Bandra Kurla Complex store.Photographer: Indranil Aditya/Bloomberg October 11, 2026 at 2:00 PM UTC Apple is finally ready to unveil its new smart home strategy, seeking to plug a major hole in its ecosystem.
苹果被曝开发不录像AI摄像头J450，配套HomePad探索隐私化智能家居
一句「欢迎回家」，苹果为10月13日的神秘新品活动埋下了伏笔。 一个「Home」，似乎暗示了这场活动的主角。正如我们此前的报道，这一次，苹果可能要往我们家里添不少新东西。 在这些硬件的新品身后，苹果也正试图让AI真正走进家庭，让Siri AI成为整个智能家居的「大脑」。 当一向强调隐私保护的苹果，遇上需要主动感知周围环境的AI，苹果在AI时代的隐私策略，或许比即将亮相的新品更加耐人寻味。 也就在几天前，一则关于苹果新设备的爆料，恰好揭示了一种颇为反常识的产品思路： 一台不录像的AI摄像头 根据彭博社记者Mark Gurman在他的《Power On》播客中透露，苹果正在开发一款代号为J450的智能家居摄像头。 它的的外形是一个小型金属圆柱，看起来像放大版的唇膏，可以摆放在家中的不同位置。 特别的是，这款摄像头并不保存或传输视频，它通过很低的帧率来感知周围环境，再用AI分析人员和宠物的活动，最终将这些发生的事件转化成文字的描述。 这么看，叫它「传感器」好像还更恰当一些……...
Новитети од „Епл“: Месецов пристигнува „мекбук“ со екран на допир
Компанијата „Епл“ (Apple Inc.), која веќе се подготвува следната недела да претстави обновена стратегија за паметниот дом, планира второ лансирање во октомври, на кое ќе ги претстави својот прв „мекбук“ (MacBook) со екран на допир и нов „ајпад мини“ (iPad mini). Претставувањето на производите е закажано за вторник, 27 октомври, или околу тој датум, според лица запознаени со развојот.
Apple set to debut touchscreen MacBook and new iPad Mini in late October
Apple Inc, already set to introduce a revamped smart home strategy next week, is planning a second launch in October to introduce its first touchscreen MacBook and a new iPad mini. The product launch is scheduled on or around Oct 27, according to people with knowledge of the matter. The end-of-month announcements will also include versions of the 14-inch MacBook Pro and iMac with M6 chips, said the people, who asked not to be identified because the plans aren’t yet public.
Apple presentará su primer MacBook con pantalla táctil y un nuevo iPad mini a finales de octubre
Bloomberg — Apple Inc. (AAPL), que ya tiene previsto presentar la próxima semana una estrategia renovada para el hogar inteligente, planea realizar un segundo lanzamiento en octubre para presentar su primer MacBook con pantalla táctil y un nuevo iPad mini. El lanzamiento de los productos está previsto para el martes 27 de octubre o en torno a esa fecha, según fuentes conocedoras del asunto.
苹果将于10月13日发布家庭中枢、HomePod mini和Apple TV，Siri AI为核心
过去十几年，苹果把越来越多设备放进了我们的口袋、背包和手腕，却始终没能在客厅里找到同样稳固的位置。 如今，一封写着「Welcome home」的邀请函，宣告苹果准备重新争取这个位置。 苹果已正式官宣将于当地时间10月13日在纽约举行新品发布活动。预计登场的产品包括一款配备屏幕的家庭中枢、新一代HomePod mini，以及更新后的Apple TV 4K。 贯穿三款设备的核心，是屡次「跳票」的新一代Siri AI。 邀请函上的苹果标志由织物般的线条组成，彭博社记者Mark Gurman将其解读为对智能家居无线协议Thread的暗示。而对于上个月刚刚接任CEO的John Ternus而言，智能家居将是一次重要考验。 苹果需要证明，自己在手机上建立的软硬件协同能力，能够适应一个更加复杂、也更难统一的空间。 从一个人的iPhone，到一家人的屏幕 即将亮相的家庭中枢，可能会让老果粉想起一台二十多年前的电脑。 据彭博社报道，内部代号为J490的桌面版本，配备一块约6英寸的方形屏幕，通过抛光金属支臂连接圆形底座，轮廓让人联想到2002年的iMac G4。...
アップル、M&A責任者を交代－ターナスCEO下で相次ぐ経営陣刷新 - Bloomberg
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
蘋果據悉擬10月底推出首款觸屏MacBook和新款iPad mini
【彭博】-- 蘋果公司已定於下周公佈煥新的智能家居戰略，並計畫在10月再舉行一場發布會，推出首款觸屏MacBook和新款iPad mini。 據知情人士透露，這場產品發布會定於10月27日或其前後舉行。因相關計畫尚未公開而要求匿名的知情人士稱，月底的發布還將包括搭載M6晶片的14英吋MacBook Pro和iMac。 與10月13日的智能家居發布會類似，下一場發布活動將包括線上視頻演示和面向媒體的線下環節。Mac和iPad新品發布將主要面向從事視頻製作、照片編輯和音樂製作的創意專業人士。蘋果上一次舉辦類似的新品展示活動是2024年在洛杉磯。 這些產品的發布是執行長John Ternus上月履新以來，規模創紀錄的設備發布潮的一部分。他希望帶領這家科技巨頭開拓新市場，並提振相關服務業務收入。 蘋果發言人拒絕置評。 原文標題Apple Set to Debut Touch-Screen Mac, iPad Mini in Late October More stories like this are available on bloomberg.com ©2026 Bloomberg...
Apple Set to Debut Touch-Screen MacBook and New iPad Mini in Late October
Photographer: Adam Gray/Bloomberg (Bloomberg) -- Apple Inc., already set to introduce a revamped smart home strategy next week, is planning a second launch in October to introduce its first touch-screen MacBook and a new iPad mini.
Apple Names New M&A Chief in Latest Shake-Up Under CEO John Ternus
Photographer: Phil Faraone/GA/Hollywood Reporter/Getty Images (Bloomberg) -- Apple Inc.
Apple Names New M&A Chief in Latest Shake-Up Under CEO John Ternus Original
(Bloomberg) -- Apple Inc. is naming a new mergers and acquisitions chief, according to people familiar with the matter, marking the latest management change under new Chief Executive Officer John Ternus.
Amazon Overhauls Tablet Line By Going After Apple’s High-End iPads
Amazon.com Inc. introduced three aggressively priced tablets that run Google apps like Gmail, Docs and YouTube, a hardware and software overhaul that sets it up for more direct competition with Apple Inc.’s iPad lineup.
Apple bo predstavil pametni zvonec, ključavnico in termostat, razvite v sodelovanju z LG
Deli novico Facebook Post Tweet WhatsApp Viber Elektronski naslov Podari članek Link copied Copy link Inovacije Apple bo predstavil pametni zvonec, ključavnico in termostat, razvite v sodelovanju z LG Vir: Mark Gurman - Bloomberg Vse novice iz rubrike Tehnologija vse novice iz rubrike Tehnologija Registrirajte se in odklenite 5 člankov! *Začnite dan z e-pismom z najpomembnejšimi poslovnimi novicami Registracija Nadaljujte z branjem tako, da izberete eno od spodnjih možnosti.
Apple’s smart home push includes doorbell, lock and thermostat codeveloped with LG
Apple’s upcoming push into smart home devices will include a doorbell, thermostat and other accessories developed through an unusual partnership with LG Electronics. The products will be part of an ecosystem of devices that work with Apple’s new smart home hub, as well as an upgraded HomePod mini and fresh TV set-top box, according to people with knowledge of the matter. The new Apple devices are set to be introduced on Oct. 13.
蘋果將聯手LG開發門鈴、門鎖和溫控器 擴大智能家居版圖
【彭博】-- 蘋果公司將進一步開拓智能家居設備市場，其中包括與LG電子合作開發門鈴、溫控器等一系列配件。 知情人士稱，這些產品將成為蘋果新智能家居生態系統的一部分。蘋果計畫10月13日發布智能家居新設備，其中包括HomePod mini自2020年問世以來的首次更新，以及新款電視機上盒。 因涉及未公開消息而不願具名的知情人士稱，蘋果與LG合作開發的產品還包括智能門鎖、室內安全攝像頭、室外安全攝像頭以及泛光燈攝像頭。雖然這些配件由兩家公司共同開發，但將使用LG品牌，由LG負責生產和產品支持。 蘋果此前也採用過類似策略，曾低調與羅技和富士康旗下貝爾金等公司共同開發以其他品牌銷售的產品。通過這類所謂「第二方供應商」，蘋果可以迅速擴大自身生態系統，而無需獨自承擔生產和支持眾多配件所帶來的成本和複雜運作。 原文標題Apple to Launch Doorbell, Lock and Thermostat Developed With LG More stories like this are available on bloomberg.com ©2026 Bloomberg L.P.
Apple to Launch Doorbell, Lock, Thermostat Developed With LG
Bloomberg (Bloomberg) -- Apple Inc.’s upcoming push into smart home devices will include a doorbell, thermostat and other accessories developed through an unusual partnership with LG Electronics Inc.
Apple’s John Ternus Has Found a New Design Chief: Himself
John TernusPhotographer: David Paul Morris/Bloomberg October 4, 2026 at 2:00 PM UTC Apple’s John Ternus is spending much of his time overseeing the company’s hardware and software design work.
Apple priprema nove uređaje za pametni dom
Apple planira da 13. oktobra započne dugo odlagani prodor na tržište pametnih domova (engl. smart home), što predstavlja važno proširenje ponude kompanije pod vođstvom novog izvršnog direktora Johna Ternusa. U središtu strategije nalazi se centralni uređaj za upravljanje pametnim domom, razvijan pod kodnom oznakom J490, prema navodima ljudi upoznatih s planovima. Apple namerava da predstavi i prvu novu verziju HomePod minija od njegovog lansiranja 2020, kao i prvi novi Apple TV uređaj od 2022.
Apple Is Finally Ready to Enter Its Next Big Category: the Smart Home Original
Apple Inc. plans to make its long-delayed push into the smart-home market on Oct. 13, marking a critical product expansion for the company under new Chief Executive Officer John Ternus.
John Ternus busca transformar a Apple en una empresa más ágil y competitiva
Foto: David Paul Morris/Bloomberg September 29, 2026 at 5:37 PM UTC A pocas semanas de asumir como director ejecutivo de Apple Inc., John Ternus está orquestando una reestructuración del fabricante del iPhone para acelerar el desarrollo de...
Novi Appleov direktor kreće u reorganizaciju kompanije
Izvršni direktor kompanije Apple Inc. John Ternus, svega nekoliko nedelja nakon što je preuzeo funkciju, kreće u reorganizaciju proizvođača iPhonea kako bi ubrzao razvoj proizvoda, proširio ponudu uređaja i stvorio efikasniju organizaciju sa većim težištem na inženjering. Planovi o kojima je Ternus interno razgovarao sa kolegama prvi su nagoveštaji kako bivši šef hardverskog inženjeringa kompanije namerava da promeni Apple nakon 15-godišnjeg mandata Tima Cooka na mestu izvršnog direktora.
Apple’s New CEO Moves to Overhaul Company to Run Faster, Leaner
Chief Executive Officer , just weeks into the role, is moving to overhaul the iPhone maker in an effort to accelerate product development, broaden its range of devices and create a leaner organization with a greater focus on engineering. The plans, which Ternus has discussed internally with colleagues, offer the first signs of how Apple’s former hardware engineering chief intends to reshape the company following ’s 15-year tenure as CEO.
Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner
September 29, 2026 at 3:14 PM UTC Apple Inc.
Meta’s VR Glasses Are What the Apple Vision Pro Should Have Been
Meta VR Glasses.Photographer: David Paul Morris/Bloomberg September 27, 2026 at 2:00 PM UTC Meta’s new VR Glasses are what Apple should have created for its Vision Pro line.
‘Tamagotchi de IA’: Meta lança dispositivo portátil criado por ex-Apple para o Muse AI
Bloomberg — A Meta (META) revelou um dispositivo dedicado, do tamanho da palma da mão, para utilizar o Muse, o novo e popular assistente de inteligência artificial (IA) da empresa, aprofundando sua presença no mercado de dispositivos de IA com um anúncio surpresa. O produto, apresentado no palco pelo CEO Mark Zuckerberg, surgiu do novo laboratório de design da empresa, liderado pelo ex-chefe de design de interface da Apple (AAPL), Alan Dye, e pelo grupo de IA Superintelligence.
Apple developing new fitness tracker aimed at rivalling Whoop - Bloomberg
Apple Inc is developing a screenless health and fitness tracker similar to Whoop Inc's wrist-worn device, part of an effort to rethink its smartwatch lineup and add new wearable technologies. (Sept 23): Apple Inc is developing a screenless health and fitness tracker similar to Whoop Inc's wrist-worn device, part of an effort to rethink its smartwatch lineup and add new wearable technologies.
Pushes deeper into the artificial intelligence devices market with surprise announcement Mark Zuckerberg unveils the Muse Charm on stage at the company's Connect conference just weeks after the Muse artificial intelligence assistant launched on iPhones, Android devices and the web. Meta Platforms Inc. unveiled a palm-sized, dedicated gadget for using Muse, the company’s popular new artificial intelligence assistant, pushing deeper into the AI devices market with a surprise announcement.
Show More
loading
Actions
Get in touch with Mark
Contact Mark, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack