Owner/President, RSW/AgencySearch
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Articles by Mark Sneider
RSW/US Launches AI-Brand Compass Model to Show Agencies How AI Search Interprets Their Brands
Trained on 100+ agency websites, RSW/US’s proprietary diagnostic shows agencies how AI search reads their brand and maps the content fixes to stand out.
RSW/US Launches AI-Brand Compass Model to Help Marketing Agencies Improve Visibility in AI-Powered Search
News Provided By August 06, 2026, 15:30 GMT New diagnostic tool from RSW/US shows agencies how AI search sees them, and gives a clear roadmap to stronger, more unique positioning CINCINNATI, OH, UNITED STATES, August 6, 2026 /EINPresswire.com/ -- RSW/US, the nation’s leading outsourced new business firm dedicated to marketing agencies and other professional service firms has developed and introduced the AI-Brand Compass Model, a proprietary diagnostic tool that analyzes an agency’s...
New RSW/US Survey Finds Only 11% of Ad Agencies Say Their Own Sites Are Optimized for AI Search
RSW/US survey: 85% of agencies feel uniquely positioned, but only 11% say their site is optimized for AI search. CINCINNATI, OH, UNITED STATES, July 14, 2026 /EINPresswire.com/ -- RSW/US’ recently released survey report on agency positioning and AI-mediated search optimization reveals an interesting dichotomy and a continuing trend where agencies create their positioning too insularly and give their brand limited attention in the new GEO and AEO search world.
Michael Gass of Fuel Lines: Fish Away from the Boat
Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry. Although each panelist presented different questions for the survey, a common thread across many of them centered on the need for an agency to have a strongly differentiated positioning. In addition to the survey questions, each panelist also offered a piece of agency new business advice.
New Survey Data Proves It: Agencies Need to Be More Aggressive to Win Clients in 2018
If you’re not feeling it yet, you will. The changing agency and marketer landscape has significantly impacted the way agencies find and win new business. No longer can agencies exclusively rely on referrals and networking to drive the success of their firm.
What Agencies Say About Marketers
Side note: In case you're interested, just wrote a similar post from the agency standpoint and have it posted on our sister company's site ( Marketer Comments ). This is the third year in a row we've asked this question and every year we seem to end up in the same spot: Agencies and Marketers feeling the same about what's troubling them about their "partners". I told your agency counterparts that this is simply something they are going to have to get used to - and adjust for.
The single biggest challenge facing marketers today is sorting out complexity
With the world of marketing and media growing in complexity, it’s getting harder and harder for marketers to know what’s right for their business. Without a good team or good partners, the level of complexity will only increase – and not get any better. In this year’s annual New Year Outlook Survey, marketers tell us that sorting all of this complexity out and doing what is right for their business is the single biggest challenge facing them today.
PR Trendspotting: New Havas Report Reads Mind and Mood of a World That’s Had “Enough Already”
After 2016’s Twists and Turns, Havas Predicts Impact of Upheaval in New Year World-renowned trendspotter Marian Salzman and the Havas PR team have released their forecast for next year in the form of 17 global trends that cover everything from how we will eat, dress and decorate our homes to how we will feel about gender, politics and our life and times (in two words: fighting mad).
Does Content Marketing Deserve (a) Promotion for New Business Development?
ANA recently posted this brief video featuring Robert Rose, chief strategist at the Content Marketing Institute, suggesting that organizations can drive more value out of content marketing by looking at it as a business strategy instead rather than a tactic. In this brief video, Rose stresses that content marketing should not be viewed as a “supercharged” marketing campaign. Rather, as a business strategy – an activity performed by marketers.
Jay Baer - President, Convince & Convert: Your Blog Can’t Win if It’s Only “Fine”
As a participant in the 2016 RSW/US Thought Leader Survey, Jay Baer, President of Convince & Convert, posed several questions to agencies about their blogging activity. Of over 260 respondents, nearly a third (32%) admitted they do not maintain an active blog. To non-bloggers (and any not admitting their blog is not kept active), Jay asked: Respondents were allowed to select all answers that applied.
Tim Williams, Ignition Consulting Group: Beware the Confirmation Bias
That’s the question Tim Williams, Founder and Managing Director of Ignition Consulting Group, asked himself when considering agency responses to survey questions he provided for the recent RSW/US Thought Leader Survey. Over two-thirds of agencies believe their positioning is unique relative to other firms. However, when asked to share their positioning by way of “elevator pitches”, the unique value propositions proved to not be all that unique.
Ad Agencies: Lose the Fear of Positioning
I was recently included in RSW/US Thought Leader panel. Along with providing questions for their Thought Leader survey itself, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider. RSW/US is a full service, outsourced business development group for agencies.
A Video: Blair Enns, Founder Win Without Pitching - Have a Polarizing Point of View
Our Agency New Business Thought Leader panel just keeps giving! Hopefully, you’ve had the chance to see the 2016 RSW/US Thought Leader Report, and related material.* In addition to providing questions and advice for the survey, each of the six participating Thought Leaders generously shared time for a more in-depth interview around the area of agency new business that their section of the survey presented.
A Video: Mark O'Brien of Newfangled on Marketing Automation and the Lead Generation Ecosystem
Our Agency New Business Thought Leader panel generated a wealth of insight. Hopefully, you’ve had the chance to see the 2016 RSW/US Thought Leader Report, and related blog posts*. In addition to providing questions and advice for the survey, each of the six participating Thought Leaders generously shared time for a more in-depth interview around the area of agency new business that their section of the survey presented.
Tim Williams-The Ignition Group: Agency New Business Success is NOT about LOCATION!
If in Real Estate, it’s all about location, location, location, in Agency New Business, it’s all about Position, Position, Position. The importance of a strong, differentiated agency position is a clear theme of our 2016 Thought Leader Survey Report. Tim Williams, one of our Thought Leader Panelists is the Founder and Managing Director of The Ignition Group.
Peter Caputa IV of HubSpot: Differentiate and Articulate - Emphatically
The importance of differentiated agency positioning comes through from yet another of the 2016 RSW/US Thought Leader Survey panelists, Peter Caputa IV. Peter is a Vice President of Sales at HubSpot, where he oversaw HubSpot’s global agency partner program from inception in 2009 to 40% of HubSpot’s new business and 2900 agency partners by the end of 2015.
The Inbound Challenge
In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools, we surveyed more than 300 agency executives and asked questions about their usage of and perceived effectiveness of various new business platforms and the tools offered within those platforms. We presented 12 different platforms, ranging from SEO tools, presentation software and research and list services. One of the platforms included is relatively new and is used by some agencies to support their own businesses.
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