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Articles by Mark Spera
How to Grow Your SaaS Business FAST [2026 Guide]
SaaS companies are absolutely everywhere. There are 10s of thousands of them, and the software-as-a service industry is growing at per year. That means new companies are launching every day and entrepreneurs have the opportunity to grab their piece of this huge pie.
How to Turn Remote Work Mode In Your Agency's Competitive Advantage
Thank you for subscribing! After the global pandemic, companies the world over had to change their business model from in-office to remote work. Now, people are discovering how beneficial working from home can be—and for the environment, too! Did you know that working from home just one day per week could drastically reduce MtCO2 emissions?
5 advanced-ish SEO tactics to win in 2021 – TechCrunch
Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites. Big sites have increased their search traffic by 28% year over year, according to GrowthBar’s organic search data on the 100 most visited sites. Why?
5 companies doing growth marketing right – TechCrunch
Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. More posts by this contributor What do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business.
The Best Marketing and Advertising Agencies in San Francisco
A complete list of the top marketing and advertising agencies in San Francisco. Hey there! I’m glad you’re here and ready to take the next step in growing your business. Here in San Francisco, we’re surrounded by thousands of ambitious people building booming businesses. But underneath all that growth are a bunch of marketing and advertising agencies making much of the magic happen.
31+ Top SEO Experts to Watch in 2021
Is there a marketing channel more valuable than SEO? I have yet to find one. It’s the most effective and most affordable way to have a visible online presence. In the wake of a global pandemic, the value of SEO is only increasing. Marketing budgets are tight and millions of people have a lot more time on their hands than they ever did before. Aka– it’s a great time to focus on your SEO! Plus, it’s basically free. You just need to put in a little (or a lot) of your own elbow grease.
The Complete Beginner's Guide to Advertising on LinkedIn
LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users, which means your LinkedIn ads can reach as much as 12% of the world’s population. And what’s more, you’ll be getting your offer in front of a self-selected audience in a professional context—not 16-year-olds who wanna see their friends do the Toosie Slide.
5 E-Commerce SEO Best Practices to Boost Store Traffic
About Latest Posts Mark Spera Head of Growth Marketing at Minted Mark Spera is a San Francisco-based marketer. He leads growth marketing for an e-commerce company valued at over $700 million and contributes to his six-figure blog, Growth Marketing Pro weekly. Mark is an SEO and e-commerce expert, who has spoken at some of the largest marketing events in the world, including Growth Marketing Conference and BAMF.
The Best Live Chat Software
The Best Live Chat software Why you need a live chat software for your business. When live chat software is used appropriately, it can help increase conversion rates. The live chat software offers an added edge to your customer service, and is likely to help you attract and maintain more customers as a result. In fact, 29% of consumers have told friends or colleagues about a positive live chat experience.
The 10 Marketing Secrets to Everlane's Success
Everlane is one of my favorite startups to follow. They are excellent ecommerce marketers and brand builders. I’ve watched quite closely over the last five years. I’ve spoken to employees and investors in the company. I’ve covered their marketing hacks in bits and pieces in my Ecommerce Marketing Manual and again The Best 10 Ways to Market Your Ecommerce Store.
Content Marketing Synergy: Native Advertising and SEO | outbrain.com
SEO and native advertising were both treated as very distinct disciplines for a while, before savvy marketers began to notice areas of overlap and synergy. Today, they are both used to inform a brand’s larger content marketing strategy. SEO stands for search engine optimization. It is blanket term for any tactic aimed at helping you improve your ranking in Google search engine results. Of course, since Googlers search 40,000 times each second, showing up in the top 10 results is valuable.
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