Martin Kiarie is the co-founder and CEO of Kenya-based Bean Interactive, an agency that specialises in strategy, product innovation, design, web development and digital marketing. 1. Tell us about one of the toughest situations you’ve found yourself in as a business owner. There have been several challenges over the years, but the toughest I have faced is ensuring organisational alignment when trying to steer the organisation – from shareholders and board members to employees – to a new direction.