Start-ups have come into vogue. Today’s Silicon Valley has brogrammers, swag galore, and even its own reality TV show. Geeks are the new party rockers and we’re starting to see the resurrection of crazy start-up launch parties. Lean mean start-up machines will tell you that launch parties are poor customer acquisition strategies. And 99% of the time, these bootstrappers are correct. However, at least 1% of the time a well executed party can really accelerate early growth for your company.
