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Articles by Mary Lokensgard
Nuts and Bolts of Getting and Giving Lawyer Referrals
share TWEET PIN IT share share 0 Law Firm Growth You can build a steady stream of referral business — maybe not enough to stop buying ads, but enough to sustain and grow your practice — if you have a good plan. Here’s a guide to building and managing your lawyer referrals network. Building Your Referral Network The first step in building your referral network is figuring out who is likely to send potential clients to you. 1.
Why Law Firms Need Usage and Style Guides - Attorney at Work
Most of us have a generally good grasp of English usage and punctuation. The problem is that some usage and punctuation errors are so subtle and pervasive that we are tricked into thinking they are correct. Additionally, language use is constantly evolving, and thanks to the internet, it changes faster than ever. Throw in wrinkles such as how to express numbers and dates, when to italicize, or how to quote regulations and you have a proofreader’s migraine in the making.
Five Ways to Take Control of Your Invoicing Effectiveness - Attorney at Work
Lawyers in small firms don’t have large-scale technology systems or billing departments to help get invoices out the door. When the time comes to give a client an invoice, it is pretty much up to the individual attorney to make it happen. Done right, the invoice is a powerful tool for maximizing your success — not just in terms of securing payment, but for building client loyalty and even marketing your services.
The Undeniable Tour: Lessons from the Road
Nothing But The Ruth! I did a speaking tour this spring that I called “The Undeniable Tour.” It involved a two-week road trip from San Diego to Seattle with five speaking engagements along the way at law schools and bar associations. The tour also provided the opportunity for one-on-one networking. I was able to keep my speaking fee low by obtaining four amazing sponsors to offset the costs. And I kept my expenses low by staying in hostels instead of hotels most nights.
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