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In an era where retailers compete for attention via influencer partnerships and social media campaigns, one brand has achieved success by doing the opposite. Brandy Melville, a young-adult-targeted fashion company, has cultivated a devoted following through a distinct lack of traditional marketing. Yet beneath this apparent disregard is a complex narrative: one that reveals how even the most seemingly unyielding brands bend to market pressures in their own way.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
