by Massimo Vimini Pfäffikon, Switzerland, May 8, 2026--I’ve been getting a lot of questions in recent months about streaming and monetization, particularly from partners and operators navigating today’s challenges. What follows is a personal perspective, shaped by hands-on experience and ongoing conversations across the market. The media industry has spent the last decade talking about the shift from traditional television to streaming. Today, that conversation is largely over.
