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Squishy toy sales in the US reached approximately $297m in the first half of 2026, with unit sales jumping nearly 200% to 58.6m. More broadly, the squishy toy sector was valued at $1.2bn in 2024 and is projected to reach $2bn by 2035. Simply put, we’re in the midst of a squishy toy tidal wave. And to keep the wave analogy going, the waters don’t appear to be receding anytime soon… The genesis of Squishmania The modern squishy trend isn’t actually anything new.
Serving Roman Road’s market stall holders, shoppers, and residents for 110 years with tea, cake, and its famed thick deli-cut ham sandwiches, Randolfi’s is an icon. If Roman Road’s Randolfi’s were a person, it would be the epitome of an East Ender: plain-speaking, salt of the earth, and completely charming. And this East Ender’s story, like every story, starts somewhere. Only here, no one seemed quite sure when Randolfi’s first appeared on Roman Road.
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