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Articles by Matt Norris
Talking Red Ceiling, Synced Train Shots and Being Hesh with Parrish Isaacs
Ride Snowboards and Parrish Isaacs just dropped Red Ceiling, featuring Jed Anderson and Jacob Krugmire. We caught up with Parrish to talk about the now heralded train shot, being hesh, Bookclub, and more. Interview by: Matt Norris Photography by: Mike Heikkila Alright, you're on the record, man. Alright, fuck. Cancel me now. Where did you guys start filming at?
Buster On The Road
Denver, frontside 5050. Terrebonne, Canada. [Connolly] Photos by: Lil John and Ian Boll Words by: Matt Norris I always get hyped up when I get off airplanes, even somewhere as mediocre as Missouri. It was about 9pm when I walked off the plane in Kansas City, and I’d only met one of the guys on the crew before. I called Denver Orr, to see what the motherfuckin’ deal was. He’d slammed earlier that day and was chilling at the Airbnb, so he sent me his location and a pin to the spot. The choice was mine.
How Developers Can Work More Effectively with Artists
At Confluence Park in San Antonio, Texas, artist and designer Andrew Kudless of Matsys led conceptual design work that shaped core site systems, including a pavilion engineered to channel rainfall into an underground cistern, where it is recycled and helps meet most of the park’s water needs. (Kelly A. Williams/Shutterstock) Ninety-one percent of real estate developers surveyed by the Urban Land Institute believe that creative placemaking has a positive impact on project value.
Flygang456: A Thriftboards Review
I just refreshed my YouTube browser and saw that the new Goon Gear video Flygang456 dropped three hours ago. I knew it was dropping in the near future, but I didn’t really expect the rogue June 1st, evening drop. Maybe I’m a fool for expecting anything else. Lucas Magoon and his new batch of gremlinz are not exactly traditional, and that's a good thing. The snowboarding video landscape is structured; film a project, edit it over the summer, drop it in the fall when the temps drop below 90.
Day In, Day Out: Buster in Kansas City
Whether it’s Kansas or Missouri, it’s still somehow Kansas City. In any scenario, Buster shows up and puts it down. Whether it’s Kansas or Missouri, it’s still somehow Kansas City. In any scenario, Buster shows up and puts it down. January 11th, 2025 — To kick off 2025, Denver Orr hit me up about coming on a trip with the Buster crew to Kansas City. They had been all over North America for the previous two months filming for Buster 2, and the crew had been beaten up by the streets.
Global Real Estate Workforce Survey Offers a Snapshot of an Industry in Transition
Amid a variety of forces—geopolitical, economic, and organizational—requiring a recalibration of terminology and workforce management approaches, the commercial real estate industry shows signs that it is continuing to invest in strategies to foster belonging and inclusion. For example, more than nine in 10 North American real estate firms reporting that they are keeping related programs in place—largely because they are seen as good for business.
Behind the Trick with Sam Anderson
Coming off their most recent mind-blower Head Under Water, we talked to Sam Anderson about his ender clip. Snowplows, cops, and speed all played a part in him taking what was once a chill down bar spot to the next level. Filmed by Alex Havey and Gibson Corcoran Edited by Matt Norris
What Is Dustbox Laand?
Dustbox LAAND is here, and we got some answers to the mystery. Seemingly out of nowhere, LAAND and The Dustbox dropped a proper skate/snow hybrid video, featuring some heavy names from both disciplines. Without much knowledge about LAAND or why they had an interest in snowboarding footage for their video, we reached out to Nico Jones to get some more information. Keep reading to learn about LAAND, who’s involved, how they got snowboarding on Thrasher, and what they’ve got in store for the future.
Talking Skiing, Five-Year Projects, and The Jetskis Movie
The highly anticipated five-year follow up to Zootspace is here. Upon tuning into the highly anticipated five-year Jetskis video and watching what seemed to be the street version of Tanner Hall’s iconic “my ankles are broken” clip, I decided I had better grab my headphones to watch this video. I was going to write my thoughts in real time, but now I’m 13 minutes deep and locked the fuck in. There’s no time for pausing, I have to watch this video in its entirety to get the full experience.
Group Effort’s Heart Over Mind
A street video from Colorado? It’s been awhile.. Street snowboarding and independent videos are scarce in Colorado these days, but luckily Mac Webb and the Group Effort crew are carrying on. Straying from the contest jock scene of Copper Mountain, the boys took to cutty mountain town street spots, jumps on Vail Pass, and down to Denver with some spots you’ve seen for decades, as well as some fresh ones.
Pay the Rent’s Evicted
Something that remains pure about Pay the Rent is their attitude. They don’t waiver, they’ve stayed true to their crew, and make these videos for the love; no budget, no bullshit. They're coming off a big win from last year’s Snow Globes, and aren’t slowing down. From NYC to West Coast, the California boys got a piece of all the action. Sit back and enjoy their latest independent street project.
It’s A Mess With Jacob Krugmire
Eat shit, laugh it off, then handle some serious spots with Krugs, Ryoki Ogawa, Cole Navin, and Jed Anderson. It’s been a huge year for Jacob Krugmire, bouncing back from a knee injury, getting a feature interview and the cover of Issue EIGHT, and spearheading his own video project with Ride Snowboards. I could write some shit I’ve already said multiple times, or you could go read his interview and you’ll more than likely get all the answers you’re wondering about Krugs and his new video project.
Sinister Films Presents Head Under Water
A season of injuries and setbacks, but the crew still found a way to surface. This is what happens when you fight for a project, even while everything else collapses. Sam Anderson and Alex Havey — aka Sinister Films — have been making heavy street videos for the past few years, but this winter handed them a completely different set of challenges.
Public Snowboards presents An Honest Exaggeration
Public Snowboards continues to support independent snowboarding in their newest short video. Independent snowboard brands are important. While nobody is getting rich off these endeavors, Joe Sexton and his grassroots team of rippers with Public Snowboards maintain that pure identity and connection with snowboarding. Not to mention we love Pete Croasdale footage over here, and the new crop of kids Public has are showing some extreme promise. You love to see it.
Torment Magazine - 686’s ATLAS 2
Atlas 2 just dropped, and it’s one of those rare sequels that actually lives up to the weight of the first. 686 brought back the original crew, added a few new heavy hitters, and handed the whole thing back to Colton Feldman — which pretty much guaranteed this was going to be worth watching. Below is a breakdown of the full video, part by part, and why this one deserves your lunch break today.
Atlas 2 & Reptile: A NYC Doubleheader at The Vans Skate Space
686 and the Dustbox turned a street in Williamsburg into the heart of snowboarding for one loud, cigarette-hazed night. Vans Skate Space, Williamsburg, NYC 686's Atlas 2 & Dustbox's Reptile Premiere Photography by: Matt Norris and Ian Boll Of all places, New York City has become a hot bed for snowboarders who have found a balance between the fast-paced lifestyle of the city, and traveling to other places to actually snowboard.
Drayden Gardner’s Uppercut Full Part Remix
There’s been a trend in snowboarding in the last five-ish years, where filmmakers have strayed from the classic template of each snowboarder having their own video part in the full project. Many attribute it to late twenty-teens skate video crews like GX1000, Bronze, and Atlantic Drift, choosing to put out some of the best footage in skating without rider’s name credits, and more of a montage based full-length.
Freddy Perry and The North Face Head Down Under for BOOMERANG
Like a boomerang, Freddy Perry keeps coming back to Australia. This time with Tess Coady and Andy James in tow. Like a boomerang, Freddy Perry keeps coming back to Australia. This time with Tess Coady and Andy James in tow. Freddy Perry seems to have some sort of personal grudge against, or for, Australia.
Stellantis announced recently that it is recalling a little over 91,000 2022-2026 plug-in hybrid Grand Cherokees because of a software defect that could lead to loss of drive power. If you own one of vehicle and it was manufactured from July 23, 2021 to August 29, 2025 you may soon get a recall report from FCA/Stellantis about this defect and should take it to a close dealership to have it fixed as quickly as possible.
Art in Place: How Baton Rouge Is Embedding Culture into Its Next Chapter
In downtown Baton Rouge this summer, artists, planners, developers, and civic leaders gathered to tackle a question at the heart of the city’s future: How can arts and culture further shape Baton Rouge’s identity, economy, public spaces, and development? Two Art in Place roundtables, hosted by the Arts Council of Greater Baton Rouge and ULI Louisiana in July 2025, set out to reimagine culture as infrastructure—not just a source of murals or festivals, but a cornerstone of downtown’s growth.
Arts and Culture
Two Art in Place roundtables, hosted by the Arts Council of Greater Baton Rouge and ULI Louisiana in July 2025, set out to reimagine culture as infrastructure—not just a source of murals or festivals, but a cornerstone of downtown’s growth. As creative placemaking has proliferated in the real estate industry, questions regarding its costs and benefits have often surfaced: What is the cost and what is the business case? Does it enhance the value of real estate? And what value is delivered?
Revisiting “BIKECAR”, A Cult Classic with a Modern Concept
In the mid 2000’s snowboarding looked and felt a lot different than it does today. Full-length videos were the pinnacle way to digest snowboard media, and one video in particular managed to slip past my snowboard nerd radar. That movie was a documentary made by Robot Food filmer JT Fountain titled Bikecar.
“BIKECAR” A Cult Classic with a Modern Concept
Follow Travis Parker, Louie Fountain, and Scotty Wittlake when they pedaled their Bikecar around the Northwest in 2006. Words by Matt Norris In the mid 2000’s snowboarding looked and felt a lot different than it does today. Full-length videos were the pinnacle way to digest snowboard media, and one video in particular managed to slip past my snowboard nerd radar.
U.S. Development for Nondevelopers: How Development Projects Come Together
Nearly everyone in the United States lives in a home, shops in stores, works in offices, or otherwise engages with spaces that were created, at some point, by a developer—someone who played a major role in determining the mix of stores, homes, employment opportunities, public spaces, and other features present in a community.
Learning from Dutch Approaches to Healthy, Equitable Development
The ULI Health Leaders Network was established in 2017 to connect ULI members across disciplines such as architecture, urban planning, real estate development, and community health. The cohort program establishes working relationships through in-person convenings in world-class cities and monthly virtual meetings. This past April, alumni from the first seven cohorts came together in the Netherlands to learn about efforts there to create healthier and more sustainable buildings and neighborhoods.
How to make an AI web search agent
AI agents As a software developer, I create scripts and applications to automate the tedious parts of my job - and my life. Rather than tools in a tool belt, I have always thought of these apps as a menagerie of creatures. Each has its own abilities. To solve a problem, I can simply select one and unleash it on the world, where it can run along and do my bidding. In our modern world of AI agents, this fantasy of mine has grown more real.
Behind the Trick: Bandimere Speedway with Dan McGonagle and Mo Jennings
Many have looked at it, but no one had stepped to it until Dan McGonagle decided to shut it down for the Dustbox’s dreamcastle. DocumentariesIssue FOURTorment Many have looked at the monsterous Bandimere Speedway ledge in Morrison, Colorado, but only one person has stepped to it; Dan McGonagle. Filming for the Dustbox's second full-length video "Dreamcastle," the crew made their way to Denver after 90 days on the road.
Unscrewed in Colorado
Take an unfiltered trip with the Screwdriver crew on Colorado’s front range; it’s not always celebrations and clips. Follow Nik Baden, Parker Szumowski, Sam Taxwood, Ian Boll, and Sammy Rowse through the front range of Colorado filming for our latest release, "Screwdriver." It's not always cracking brews and celebrating, sometimes you get rocked and have to take a seat.
The Dustbox “dovevilles”
The Dustbox crew is back in Utah, and no park feature is safe. The Dustbox reconvenes in Utah for a few days in the park after a bit of a hiatus this season. Spin a few laps with your favorite DB heads and some new additions to the box you're going to be familiar with sooner than later. Featuring: Ben Bilodeau, Cody Warble, Robby Meehan, Dan McGonagle, Reid Smith, Justin Phipps, Noah Peterson, Sam Anderson, Keyan, Hunter Goulet, Connor Kelly, Ryo Aizawa, and Sullivan Platte.
BLOG: Investing in the digital real estate of our future
Digital technology plays a vital role in all aspects of human life, from the way we communicate and do business, to how we access services, consume content and interact As technology has developed and become essential to our everyday lives, demand for robust, scalable and secure digital infrastructure has also grown. Driven primarily by data centres, logistics warehouses supporting e-commerce, mobile communication towers and network expansion, digital infrastructure is critical to our economies.
Day In, Day Out: Jacob Krugmire for It’s a Mess
Strike out from Connecticut to Albany, and back to New York City with Krugs. Strike out from Connecticut to Albany, and back to New York City with Krugs. February 12, 2025 - Actually riding your snowboard is a tiny percentage of the time spent when on a street snowboarding trip. The majority of the time you are driving around, getting coffee, talking shit, or getting kicked out of spots.
Victor De Le Rue’s “Circle of Madness” Part
The French powerhouse heads to Haines, Alaska to tackle spines that would send shivers down your own. Watching Alaska footage can be unrelatable to the average viewer. Hell, it can be unrelatable to snowboarders that are considered “experts.” We all have that friend that says, “I could ride that if I could afford a helicopter.” As dumb as they may sound, it is true that it’s very hard to capture the intensity and gnarliness of Alaskan descents.
Rehashing the Issue SEVEN Release Party in Everyone’s Favorite College Town
Even though we identify as CU Boulder alumni now, that doesn’t mean we can’t rent out the iconic theatre on The Hill for the release of Issue SEVEN. We still got it? Torment Mag Issue SEVEN Release Party The Fox Theatre, Boulder, CO Photography by: Adam Concannon Usually at snowboard premieres, when "doors opening" is approaching there's an air of nervousness—or at least I tend to feel that way. Here in Colorado though, I was on home turf and felt entirely comfortable.
Mic’d Up at Mt. Hood With the Salomon Snowboards Team
It's been a while since we've boarded on our favorite glacier. Torment Summer Retreat's have taken a hiatus, and the second consecutive year without Cobra Dogs and late nights at Charlies had us thinking: what else do we miss about summer camp? We started reminiscing on old signature sessions (and the recap edits that followed), so we decided to see if those branded weeks still carried the same energy that we so fondly remembered.
Meeting Up With Jared Elston and Severin van der Meer to Kick Off Arc’teryx’s Winter Film Tour
The B train was running behind schedule, or we missed the 125th street stop because we were too busy recapping the night before. The kickoff stop to Arc’teryx’s Winter Film Tour was about to start, and what better way to arrive than fashionably late? The B train was running behind schedule, or we missed the 125th street stop because we were too busy recapping the night before. The kickoff stop to Arc’teryx’s Winter Film Tour was about to start, and what better way to arrive than fashionably late?
Where Does ESG Fit in the Booming Single-Family Rental Market?
The single-family rental (SFR) sector has sparked its share of controversy, primarily over concerns that institutional investors are blocking access to homeownership. Given the United States’ ongoing housing crisis, understanding whether SFR expansion increases rents and home prices is important but also just one element of the sector’s work on environmental, social, and governance issues (ESG).
Outlook for Office-to-Residential Conversions: What Opportunities Remain for Revamping Office Buildings as Multifamily Residences?
Experts speak about the near-term prospects for converting office buildings into multifamily housing, best practices for evaluating conversion potential, innovative ways the public sector can support these projects, and other related trends. What are the near-term prospects for converting office buildings into multifamily housing?
Land Light: U.S. Homebuilders Embrace Strategies to Preserve Capital and Meet Demand More Efficiently
It all starts with land. The very first step in the supply chain for any new real estate development, whether it’s a new shopping mall or a sprawling tech campus, is land. It’s an often misunderstood asset in our collective ecosystem. In the residential space, that asset is everything. Economists routinely quote a shortage of at least one million homes in the United States, a result of being massively underbuilt in the years following the Global Financial Crisis.
Talking Snowboarding in Tokyo With Trung Nguyen
When the Late Nite Stars skater isn’t filming around NYC, he’s probably strapping into a snowboard. An interesting dynamic for most, so we caught up with Trung on the latest ThriftBoards team trip to hear how snowboarding has unexpectedly influenced his skateboarding. When the Late Nite Stars skater isn’t filming around NYC, he’s probably strapping into a snowboard.
New Industry Task Force to Develop a Real Estate Carbon Pricing Strategy
Seven leading industry associations have announced a new taskforce to develop a comprehensive carbon pricing strategy for the real estate sector that takes a value chain perspective and enables pricing to be incorporated into investment decision making and accelerate its adoption.
Artificial Intelligence’s "Bad Data" Problem for Real Estate Investment
The current hype around artificial intelligence (AI) has many in the real estate industry dreaming about harnessing it to assist with investment decisions. But there’s a giant stumbling block: too much bad data. AI models require voluminous data to be accurate, and commercial real estate data is not standardized or consistently high-integrity.
Making Multigenerational Communities Happen
A confluence of demographic changes, economic challenges, and shifting consumer preferences have resulted in changes to household composition and, as a result, housing demand. After declining in previous decades, multigenerational living has grown since the 1970s. According to the Pew Research Center, between 1971 and 2021, the number of people living in multigenerational households quadrupled, while the number of people in other living situations is less than double what it was.
Cities Across the U.S. Making Strides in Supporting Resilience
Investing in resilient buildings, infrastructure, and community amenities to address the many impacts of climate change—including sea level rise, heat waves, storm surge, and drought—is crucial in safeguarding the built environment and in promoting the health and economic vitality of our cities.
Part I: Capital Markets: Securing Debt Today at 2024 ULI Fall Meeting
What does it take to secure debt in today’s challenging commercial real estate environment? It all boils down to experience, relationships, and a lot of creativity. That’s according to an expert panel speaking this morning at ULI’s spring meeting at the New York Hilton Midtown. The panel is the first in a series of three, which will include Raising Equity (10 a.m. Wednesday) and Borrowers’ xperiences—Recent Success Stories (10 a.m. Thursday).
Walk to Quality: Changing Preferences Blur the Boundaries Between Public and Private Spaces in Urban Centers
Experts say the real estate market in our cities is responding to the dramatic changes caused by COVID with a “flight to quality.” This headline suggests optimism that a safe harbor still exists out there as does the fear that we all need to act fast and run (for our lives) before things get bad. It reflects a winnowing to the essential characteristics that can ensure the best overall return and insulate us from the changing winds in the economy.
Federal Funding Opportunities to Create More Resilient Communities
Federal funding opportunities through the Bipartisan Infrastructure Law (BIL) and Inflation Reduction Act (IRA) are supporting essential investments in green and resilient infrastructure, with the potential to create more livable communities while also supporting successful real estate developments through enhanced aesthetics, improved building user experiences, and operational efficiencies.
California's New Climate Regulations Shine Brighter Light on Real Estate’s Carbon Emissions
California’s recent landmark legislation on climate disclosure, passed in fall 2023, will drive new evolution in real estate reporting on climate risk and provide more public insight than ever into the industry’s impact on climate change. The two laws, SB 253 and SB 261, require large public and private companies in California to report their total greenhouse gas emissions and the impacts of climate change on their financial performance.
Leveraging Federal Funding Opportunities for Sustainable Development
Current and upcoming federal infrastructure funding opportunities—including through the Bipartisan Infrastructure Law (BIL) and the Inflation Reduction Act (IRA)—have the potential to spur resilient, sustainable, and equitable outcomes for cities. But how can real estate developers access and leverage this funding and play a role in shaping infrastructure decisions to drive sustainability outcomes in cities?
Transportation Transformations: How Highway Conversions Can Pave the Way for More Inclusive and Resilient Places Original
Urban highways in the United States have contributed to many of today’s pressing issues, including structural inequities, racial and economic segregation, increased greenhouse gas emissions, elevated exposure to shocks and stresses, and disparities in health outcomes.
A Look Inside Denver’s (Hopefully) Inaugural Snowboard Festival
It’s hard to put on a premiere, let alone a four day snowboard event that showcase snowboarding on a much more intimate level. It’s hard to put on a premiere, let alone a four day snowboard event that showcase snowboarding on a much more intimate level. MEKA Snowboard Festival Commons Park, Denver, CO Meka Snowboard Festival came to Denver, Colorado and it felt like a summer camp for snowboarders.
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