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Articles by Matt Penneycard
Meet Nibble, the AI-powered platform to match and hire top, pre-vetted PR freelancers
As part of our quick founder questions series – or QFQs – we spoke to Lizzie Earl, CEO and Founder of Nibble and The Stakked Collective about Nibble, about building an AI-powered SaaS platform to help businesses and agencies find, match and hire top freelance PR talent. Temps de lecture : 9 minutes What was the catalyst for launching Nibble? I started my creative PR agency Munch as a freelancer, taking on any client with any budget.
Slice, a mobile network that treats customers like owners
As part of our quick founder questions series – or QFQs – we spoke to Jenna Banks, Marketing Director at Slice Mobile, about shaking up the mobile experience, starting from zero and bringing the concept of ownership to life. Temps de lecture : 9 minutes The catalyst for launching Slice came from recognising the growing dissatisfaction among consumers, especially Gen Z and Millennials, with their current mobile networks.
Why we invested: Low Carbon Materials
In 2024, Ada Ventures led a £3M Growth Acceleration Round in Low Carbon Materials (LCM), a climate-tech company focusing on developing low-carbon, next-generation material alternatives for the construction industry. Climate change targets are becoming increasingly stringent and major contributors such as construction projects are facing heightened scrutiny. Concrete in the built environment accounts for 8% of global carbon emissions. 25 million tonnes of asphalt are laid in the UK alone.
Why We Invested: Radient Matter
We're thrilled to announce we are participating in an investment round for the new materials start-up Radiant Matter. Radiant Matter develops unique IP for metallic-like glittering materials from plant-based cellulose without the use of dyes, pigments, metals, minerals or plastics. These sustainable alternatives for shimmer- and colour-effects have applications across multi-billion-dollar markets, including automotive, cosmetics, textiles, coatings and packaging. 1.
Ada Ventures - 4 years in!
2023 was the year Ada put its stamp on a new movement in VC. Since our inception, we’ve been determined to find and fund the founders of the future. Hunting for the extraordinary in places where others aren’t looking; investing in markets that are both massive and untapped; looking at every deal through an inclusive lens, convinced that undiscovered Alpha is out there. And our approach has always driven outperformance. But this year we decided to make it explicit: we now call it Inclusive Alpha®.
why Ada Ventures invested
Why we invested in Materials Nexus Ada Ventures has led a £2m investment round in Materials Nexus, an AI company which finds replacements for precious metals and rare earths. It was founded by Jonathan Bean, a physicist based at the University of Cambridge. Materials Nexus is a unique deep-tech company, with the potential to dramatically reduce our reliance on the some of the most in-demand, but increasingly scarce, natural materials. Read on to find out why.
Ada's Investment in Greenworkx
Our latest investment out of Fund 2 is under our Climate theme: Greenworkx! This is a pre-seed stage company, building a marketplace for training and jobs in the green economy. The company was founded my Mat Ilic and Richard Ng who lead a team that has deep domain and relevant experience for this emergent area of our economy. On the investment front, we were thrilled to invest behind lead investor Mangrove Partners, working with that fund for the first time.
Ada Ventures Investment in Tickr
As the investing world was engrossed in the Gamestop retail investors vs. the hedge fund titans of Wall St, Ada Ventures closed our latest investment in what could be described as the antidote to this high risk madness — Tickr! Tickr is an impact investment app for individuals who want to have a positive impact on issues that matter to them.
Venture Returns
Chomp! Chomp! The Founder-VC tussle over valuations is probably one of the more opaque aspects of the startup world. It’s often a classic case of one party not understanding where the other is coming from, in which case there is no hope of building empathy. As part of Ada Ventures commitment to Open Venture, I’m going to describe our approach here to valuations, which is based our our returns expectations for our fund. Ada Ventures I LP is a £30M fund.
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