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Matt Prior on Muck Rack

Matt Prior

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St Albans
As seen in: Autocar, My week in cars: the Autocar podcast, MSN, MSN Australia, MSN Ireland, MSN New Zealand, MSN UK, Color Research & Application, MSN Belgium, MSN South Africa, The Independent (UK), Yahoo News and
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Articles

Stop slicing our salami: The real reason behind the Ferrari Luce furore

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By Matt Prior Verified
| Autocar Verified
It's hard to pinpoint the precise moment when the continuous chipping away of nice things began. I think you could make a case that Robert Crandall is the poster boy for the movement - which you could call shrinkflation, or enshittification, or something else, as you prefer - because of what he did as American Airlines CEO in 1987.
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Kia vs train: Can an EV win 650-mile race from Paris to Berlin?

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By Matt Prior Verified, Charlie Martin Verified
| Autocar Verified
Germany's oldest drinking water reservoir is only a few metres behind me. And because I'm a sucker for big bits of engineering, and old bits of engineering, I would love to walk around the dam - even though I'm terrified by large bodies of water in places they're not meant to be.
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Driving the £2m Alfa Romeo: 33 Stradale is a V6 masterclass

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By Matt Prior Verified
| Autocar Verified
Close As I write I have just stepped out of a room in which I have been fantasy-specifying an Alfa Romeo 33 Stradale. It's something all of this model's 33 customers have done: the level of personalisation available is at the 'if you want it and it's feasible, they'll do it' level. But they won't tell me how much one costs at the end of it.
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