Maximilian Roele Leiden University Janelle Ward Erasmus University Rotterdam Max van Duijn Leiden University Keywords: emoji, emotion, social media, self-representation, Twitter Abstract Emoji, colourful pictographs showing faces, creatures and objects, have seen a surge in popularity and number in recent years. This exploratory study strives to answer the following question: how and why are emoji used on Twitter in the Netherlands and England? By combining quantitative and qualitative...