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Articles by Maxim Sharshun
Here’s why banks can be disruptors | ANZ BlueNotes
Disruption is the buzzword of today and this is nowhere more prevalent than in banking. But there can be a misconception in the fintech community that disruption is just about technology, platforms, gizmos or revolutionary start-ups. For me working at ANZ, disruption is about reimagining what companies already do today. It's about making an experience significantly easier or fixing a problem.
Putting digital strategy to work | ANZ BlueNotes
When it comes to an effective digital transformation all the planning in the world cannot help an organisation which fails to effectively put it into action. Planning is vital but execution is equally important. This is the fourth and final article in our digital strategy series outlining the approach Strategy& (PwC's strategy consulting business) uses to define and implement digital strategies using superannuation as a case study.
Digital transformation in four (not so) easy steps: Part One
It's true. This internet thing looks like it really might catch on. It's a revolution, these meme-things tell me. Infographics cry about skyrocketing take-up rates and omni-channel proliferation. Our competitors have Chief Digital Officers, Disruptive Innovation Evangelists and UX/CX Champions. To become “digital", we need a few of those too – ASAP and preferably with cool call-signs preceded by hashtags and @ symbols. Sounds easy. Except it isn't.
Social customers will transform banking | ANZ BlueNotes
Across the financial services industry there is still scepticism around the value of social media. “Isn't it personal?" some ask. “What's the value to a bank of embracing social media? And are our customers really even on it?" But KPMG's new Banking on the Future report should extinguish a lot of that doubt. It investigates the mindset and expectations of professional, educated 18-to-30-year olds and its findings could apply to businesses in any industry.
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