Meaghan Brophy on Muck Rack

Meaghan Brophy

Connecticut, New York
Covers:  retail, ecommerce, payment tech, business, small business, consumer trends.
retail, ecommerce, and payment tech 🛍@fitsmallbiz @techrepublic @technology_adv

Meaghan Brophy’s Journalist Portfolio

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The Myth of the Retail Apocalypse

The Myth of the Retail Apocalypse

meaghanbrophy.com — This article, which debunks the popular "retail apocalypse" media headline appeared in the November 2017 issue of Independent Retailer.

The Evolution of Souvenirs

The Evolution of Souvenirs

meaghanbrophy.com — In the October issue of Independent Retailer, we explored the history of the souvenir industry and where it stands today. Read it here.

5 Retail Lessons from Game of Thrones

5 Retail Lessons from Game of Thrones

meaghanbrophy.com — As appeared in the Fall 2017 issue of Off-Price Retailing. Winter is coming in the retail industry, with technology and consumer preferences changing almost every aspect of when, where, and how people buy. It takes a savvy leader to navigate the process, and it's likely not all retailers will make it through.

Meaghan Brophy, Author at Fit Small Business

Meaghan Brophy, Author at Fit Small Business

Fit Small Business — Meaghan Brophy is Fit Small Business's authority on retail and ecommerce. She has provided content and guidance for indie retailers for years as the editor for Independent Retailer, a RetailWire BrainTrust panelist, and speaker at trade shows such as the Independent Retailer Conference, UpperDeck, and NY NOW.

How to Set Up Click and Collect and Curbside Pickup

How to Set Up Click and Collect and Curbside Pickup

Fit Small Business — For independent retailers, accepting online orders for in-store pickup is an effective way to boost sales and increase customer satisfaction by making it easier for shoppers to buy. Click and collect is when a customer selects and pays for products online, then the retailer packages the order and has it ready for the customer to...

How to Start an Online Store

How to Start an Online Store

Fit Small Business — Starting an online store to sell products and services is easier than ever with plug-and-play ecommerce platforms and web builders. First, you'll need to iron out a business concept and choose products to sell. Then, select a software platform, build your website, and choose an order fulfillment strategy.

Mellow Monkey Decor: The Accidental Happy Place

Mellow Monkey Decor: The Accidental Happy Place

Independent Retailer — "I never intended to open a brick and mortar retail store," says Howard Aspinwall, owner of . About five years ago, Howard started an online business selling curated home decor items and used a warehouse space to pack and ship orders. Surprisingly, "Customers just started showing up at my door," he says, which is no small feat.

Is Facebook Still Effective for Startups?

Is Facebook Still Effective for Startups?

meaghanbrophy.com — As published in Independent Retailer March 2019

Should You Mix Retail and Politics?

Should You Mix Retail and Politics?

www.meaghanbrophy.com — Conventional wisdom dictates never mix business and politics. However, for retailers and their customers, some mixing is inevitable. Every day, shoppers vote with their wallets, choosing which stores to buy from and which stores to pass over. For consumers, there are now more retail choices than ever. In today's superc

Meaghan Brophy, Author at Fit Small Business

Meaghan Brophy, Author at Fit Small Business

Fit Small Business — BA in English from Ithaca College MS in Publishing from Pace University RetailWire Braintrust Panelist 2022 Shoptalk Retail Education Certificate Retail Ecommerce Point-of-Sale (POS) Systems Payments Retail Technology 10+ years of independent retailing experience 8+ years experience creating content for retailers Former Editorial Director of Independent Retailer magazine M.S in Publishing Meaghan Brophy is a Retail Expert at Fit Small Business focusing on small business retail and ecommerce content.

Retail Content Producer

Retail Content Producer

TechnologyAdvice — Meaghan has created content for Fit Small Business since 2018, and is now lending her expertise to TechnologyAdvice, bringing over a decade of retail experience and eight years of editorial experience. During her time at Fit Small Business, Meaghan has written hundreds of articles that have been read by millions of small business owners.

The B2B Payments Guide: Overview & Solutions

The B2B Payments Guide: Overview & Solutions

TechnologyAdvice — What are B2B payments, and why are they important to your business? See the top solutions and methods for successful B2B processing.

How to Accept Crypto as a Business

How to Accept Crypto as a Business

Fit Small Business — To accept crypto payments as a business, including bitcoin, you need a crypto wallet and compatible online checkout or NFC card reader.

Best Crypto Payment Gateways for Businesses

Best Crypto Payment Gateways for Businesses

TechRepublic — Explore the best crypto payment gateways. Compare features, security, and pricing to find the ideal solution for accepting cryptocurrency payments.

6 Best POS Systems for Small Business

6 Best POS Systems for Small Business

Fit Small Business — Fit Small Business experts evaluated over two dozen systems across 32 data points. Overall Square is the best POS system for businesses.

21 Black Friday Statistics to Know: 2024 Sales Data

21 Black Friday Statistics to Know: 2024 Sales Data

Fit Small Business — Read our round-up of the top Black Friday statistics to know for 2024 to prepare your business for the upcoming holidays.

How to Sell on Amazon in 9 Easy Steps: A Beginner's Guide

How to Sell on Amazon in 9 Easy Steps: A Beginner's Guide

Fit Small Business — We'll walk you through the process of how to sell on Amazon-including fees and restrictions, product listings, and fulfillment.

Supply Chain Transparency for Independent Retailers

Supply Chain Transparency for Independent Retailers

Fit Small Business — Supply chain transparency is the practice wherein a business is completely aware of what is happening and all information at every stage of its supply chain.