20/20 Magazine

OVVO Optics introduces the Ti2 collection, which integrates a precision-engineered titanium ring into a surgical steel and titanium frame, that is secured by a discreet screw. The rings are designed to create a three dimensional feel to the frame’s design while also structurally adding tensile strength with very little weight. Groove fittings for V-Bevel lenses also allow for higher prescriptions and a wide range of compatible lenses. The Ti2 collection launches with styles Helios and Hyperion.

GIGI Studios expands its resort collection with the second drop of “In Vacanza,” the brand’s summer campaign and accompanying collection. This release highlights three sunglass models: Rowe and Seline, both bold navigators, and Jude, with an on-trend narrow rectangular design that lifts at the corners. All three styles feature an Italian acetate construction and CR39 lenses with maximum UVA and UVB protection and anti-reflective treatment. They are available in three colorways each.

Altair Eyewear presents Cole Haan’s new collection of four gender neutral optical frames, including styles 2005LB, 3012LB, 2016LB and 2017LB. This is the brand’s second launch of low bridge-fit optical designs, designed for customers with low nose bridges, high cheekbones or wide face shapes. The collection pairs modern yet classic shapes with a secure, comfortable and flattering fit, as well as built-in nosepads.

Kering Eyewear launches Alaia’s spring/summer 2026 sunglasses collection, which is an exploration of bold, architectural design. The collection includes acetate and metal styles crafted to showcase the Maison’s signature design elements, with acetate silhouettes featuring textured animalier finishes and layered constructions, while metal styles incorporate subtle patterns and tonal variations.

Dolce&Gabbana and Ray-Ban, both from EssilorLuxottica, unveil a collaborative collection that reimagines the iconic Ray-Ban aviator through Domenico Dolce and Stefano Gabbana’s creative perspective. This collaboration evolves Ray-Ban styles Shooter and Outdoorsman II, bringing Dolce&Gabbana flair to two beloved designs.

ANGELA SIENDA, LICENSED OPTICIAN AND OWNER OF 6TH AVE SPECTACLES SPEAKS WITH FEATURES EDITOR GWENDOLYN PLUMMER ABOUT HER CREATIVE BY-APPOINTMENT BOUTIQUE THAT INCLUDES ON-SITE VACATION RENTAL APARTMENTS Since 2020, we’ve been bringing a different perspective to eyewear in Tacoma. WE BELIEVE YOUR GLASSES SHOULD BE AS UNIQUE AS YOU ARE. We want to give you the time, attention and honest styling advice you deserve in a space that feels like home.

Photo: Adobe Stock image #1982383488 By Linda Conlin, ABOC, NCLEC Retail merchandising is a multifaceted strategy designed to attract, engage and convert shoppers into buyers. It’s about crafting a holistic shopping experience that resonates with customers at every touchpoint. Research shows that the experience is the primary motivator for consumer purchases. The optical shop atmosphere is a large part of that experience.

Photographed by DANIEL MATALLANA Still Life Photographed by NED MATURA With every year that passes, the sustainable eyewear category grows in both size and strength. Today, there is virtually no visual difference between eyewear crafted with sustainable materials and eyewear constructed in more traditional ways.

Revo adds new styles to its Rolling Stones x Revo collaboration, a collection of sunglasses that celebrates the Rolling Stones’ style, energy and attitude. Each frame in the line channels the band’s visual influence, which defined rock ’n’ roll music in the 1960s, ’70s and beyond. Heartbreaker, the newest addition, is a bold navigator crafted in lightweight, biodegradable acetate.

Police, from De Rigo Rem, has taken its partnership with actor Zac Efron to the next level with the creation of the Zac Efron x Police sunglass collection. Developed with Efron’s direct involvement, this capsule collection launches three styles that feature Efron’s signature on the temple and lens, as well as a stud with the peace symbol.