Adcash

This case study looks at how one LATAM sports streaming publisher transformed his earnings on Adcash. Across a few months, his site served just under 250 million impressions and earned over $50,000 in publisher revenue, with one peak month bringing in more than $11,000. The change came down to a shift in how he thought about his audience, plus two specific tools that did most of the heavy lifting: Frequency Capping and Anti-Adblock.

LATAM traffic refers to users across Latin American markets such as Mexico, Brazil, Argentina, Chile, and Colombia. For publishers, the region offers engaged mobile-first audiences. For advertisers, it offers growing campaign opportunities across sports, entertainment, iGaming, finance, and streaming. For the last decade, LATAM has been the industry’s quiet performer. Strong traffic, growing audiences, decent returns. Never the headline. 2026 called to say that’s all changing.

This case study breaks down a US-targeted online poker campaign that pushed nearly 20M impressions across three months on pop-under traffic. The campaign drove 496 sign-ups and 164 FTDs while pulling CPA from $289 down to $197 against a $250 target. You’ll see the Auto Rules setup, the placement-level bid logic, and how that consistency built the case for expanding into Canada and the UK. Online poker is a crowded table.

Guides are back. Pack your bags, weโ€™re going somewhere newโ€ฆ ๐ŸŒ Our Lifecycle Marketing Coordinator @caroliiinal and Finance Controller @maarjaff somehow ended up choosing the same destination and came back with stories and tips we had to share. This time, weโ€™re heading to sunny #Tanzania and #Zanzibar. ๐Ÿ‡น๐Ÿ‡ฟ ๐Ÿฆ In the rush to get to the tropical island, donโ€™t skip the mainland. Go on a safari and live out your Lion King fantasy.

Guides are back. Pack your bags, weโ€™re going somewhere newโ€ฆ ๐ŸŒ Our Lifecycle Marketing Coordinator @caroliiinal and Finance Controller @maarjaff somehow ended up choosing the same destination and came back with stories and tips we had to share. This time, weโ€™re heading to sunny #Tanzania and #Zanzibar. ๐Ÿ‡น๐Ÿ‡ฟ ๐Ÿฆ In the rush to get to the tropical island, donโ€™t skip the mainland. Go on a safari and live out your Lion King fantasy.

Manual ad placement is fine. It’s great. It really is. But it takes time. A lot of time. You test different formats, you tweak placements. All of a sudden, something shifts. User behavior changes overnight. Suddenly, your “optimized” setup isn’t so optimized anymore. So yes, manual placement is fine. But there is a better way. Meet Autotag 4-in-1. Instead of constantly adjusting things yourself, you drop in a single piece of code. A smart algorithm handles placements and formats in real time.

In this guide, we’ll break down what VOD advertising is, how it works, best practices when setting up campaigns, and how to target the best traffic to scale results. Everybody’s doing it. Streaming, that is. Users are searching for video-on-demand content 24/7, seeking the newest, greatest thing, creating a unique opportunity for advertisers to reach engaged audiences. All they have to do is turn that attention into conversions. What is VOD Advertising?

In this guide, we break down what pop-under ads are. We cover how they work, go over some misunderstandings, why they remain effective in 2026, and how to use them strategically to drive conversions while maintaining a positive user experience. The Most Misunderstood Ad Format on the Internet Pop-under ads have a reputation problem. Mention them and people immediately picture something annoying, outdated, borderline spammy. The kind of thing that shouldn’t still exist in 2026. Except… it does.

A CPM bidding strategy is the method advertisers use to decide how much to pay for 1,000 impressions, based on performance data and profitability goals. In this guide, you’ll learn how to build a profitable CPM bidding strategy, set the right target CPM bid, and optimize your campaigns using real performance data, including specific advice for Adcash: zone-based optimization techniques that help you scale what works and cut what doesn’t. Running CPM campaigns sounds simple. You pay for impressions.

It all started with a pattern. The publisher had been working in digital for a while, mostly on the operational side. The kind of role where you see how things actually get used. And one thing kept showing up daily: File-sharing. In emails, chats, and internal tools. Across teams, countries, and industries. Different platforms, same behaviour. People rely on file sharing constantly. So they built something proven. A simple file-sharing platform focused on doing the basics well.