Peter Howarth on Muck Rack

Peter Howarth

London
As seen in: The Times, Daily Mail, Wiley, Wiley Online Library, Memory Studies, Taylor & Francis Online, The Times LUXX, India Today, London Review of Books, The Spectator, The Week Magazine (UK) and
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Articles

Autotag 4-In-1: The Smarter Way to Monetize

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By Peter Howarth
| Adcash
Manual ad placement is fine. It’s great. It really is. But it takes time. A lot of time. You test different formats, you tweak placements. All of a sudden, something shifts. User behavior changes overnight. Suddenly, your “optimized” setup isn’t so optimized anymore. So yes, manual placement is fine. But there is a better way. Meet Autotag 4-in-1. Instead of constantly adjusting things yourself, you drop in a single piece of code. A smart algorithm handles placements and formats in real time.
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VOD Advertising Handbook: The Ultimate Revenue Stream

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By Peter Howarth
| Adcash
In this guide, we’ll break down what VOD advertising is, how it works, best practices when setting up campaigns, and how to target the best traffic to scale results. Everybody’s doing it. Streaming, that is. Users are searching for video-on-demand content 24/7, seeking the newest, greatest thing, creating a unique opportunity for advertisers to reach engaged audiences. All they have to do is turn that attention into conversions. What is VOD Advertising?
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Pop-Under Ads: The Complete Guide (And Why They Still Work in 2026)

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By Peter Howarth
| Adcash
In this guide, we break down what pop-under ads are. We cover how they work, go over some misunderstandings, why they remain effective in 2026, and how to use them strategically to drive conversions while maintaining a positive user experience. The Most Misunderstood Ad Format on the Internet Pop-under ads have a reputation problem. Mention them and people immediately picture something annoying, outdated, borderline spammy. The kind of thing that shouldn’t still exist in 2026. Except… it does.
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