Allure

TikTok is a hotbed of beauty recommendations, but building a skin-care routine around products promoted on social media comes with risk, a small new observational study suggests. The research, which was presented at the European Academy of Dermatology and Venereology (EADV) Congress 2026, followed 94 dermatology patients for 12 months who were experiencing new or aggravated skin conditions after using a makeup or skin-care product that was promoted on social media.

Have you ever learned the name of a hairstyle and immediately thought, Yep, that makes perfect sense? That was my exact reaction to goddess braids. The flowing, curl-accented plaits look like they should be worn by a deity—one that’s fed succulent fruits as she gazes down from the heavens. Fortunately for us mere mortals, goddess braids are very much an earthly delight. Before we go any further, what exactly are goddess braids? Well, it depends on who you ask.

They say beauty is pain. And that's sometimes true. (Have you ever clamped down on your lid with an eyelash curler? Gotten lip filler without numbing cream? You know what's up.) But in the case of Nicole Kidman's extra-long bangs, beauty isn't a pain so much as it's a minor inconvenience. Curtain bangs are typically cut on the longer side because they're meant to be swept apart—you know, like curtains.

The inaugural season of Allure Perspectives will explore one of the most controversial and medically researched parts of a woman’s body: breasts. Through expert interviews, personal stories, and historical context, the podcast series, hosted by editor in chief Jessica Cruel, will examine how breasts intersect with beauty, health, identity, sexuality, and culture.

Raise your hand if the rollout of the best beauty advent calendars gets your heart racing every holiday season. Some may say it's too early to start thinking about gift shopping in September, and to that, I say, stop being such a Grinch! Besides, the earlier they launch, the more time you have to deliberate over what to buy. But don't deliberate for too long—you’ll want to hit the checkout button before they inevitably sell out, whether you're treating a friend, family member, or yourself.

Allure's Best of Beauty Awards are basically our Olympics—except it happens every year, whew—so of course it's second nature to rave about them all year round. And even when the next round of winners is announced, as you'll soon see, we'll keep gushing about winners from years past.

**[LAST UPDATED AT 4:08 A.M. ET ON TUESDAY, OCTOBER 6, 2026] **Go ahead and put that “doctor’s appointment” on your work calendar—or blame traffic; we won’t ask questions. The best Amazon Prime Day K-beauty deals need your full attention this morning because the sale is officially on, with CosRx, Medicube, Anua, and more marked down enough to warrant a little weekday distraction. And there’s plenty more than Korean skin care to click through.

[LAST UPDATED AT 4:22 P.M. ET ON OCTOBER 6, 2026] Good news for anyone whose skin-care wish list costs roughly the same as a week’s worth of groceries: Amazon Prime Day mature beauty deals are officially on. Some of beauty’s fanciest names—Estée Lauder, Lancôme, Sulwhasoo, Shiseido, and more—are getting rare markdowns.

Between testing the latest and greatest beauty launches and shouting our tried-and-true favorites from the internet rooftops, Allure editors are always musing on the products actually worth your top-shelf real estate. It all culminates in our annual holiday gift guide—a one-stop shop for everyone on your list (yourself included). Shop the best beauty gifts, must-have 2026 advent calendars, and more. All products featured on Allure are independently selected by our editors.

Halloween is upon us, and just as Michaels started putting out its scary decorations months ago, celebrities have been wearing a seemingly spooky makeup look all year. Red eyeliner has been building momentum since the spring, when a scarlet waterline on anyone other than Zendaya might have been mistaken for severe allergies. In recent months, a slew of famous faces have made a very convincing case for its unexpected wearability.